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Opinion

The 2018 WARC Awards Grand Prix for Innovation went to 7-Second Resumes, a solution that reframed how job-hunters appeal to recruiters.

Case Study

Age UK, the charity dedicated to older people, co-created a TV programme in order to explain the issue of loneliness and increase donations and volunteering in the UK.

Case Study

Fundación Mujeres en Igualdad, the Women in Equality Foundation, helped women feel safer when hiring home services in Argentina by launching a mobile app that offered women home services exclusively performed by women.

Research Paper

The MS Society commissioned research to inform a media campaign aimed at convincing the UK government to change various aspects of Personal Independence Payment (PIP).

Case Study

Oxfam, a confederation of 20 independent charitable organisations, uncovered insights into how people viewed the issues it campaigns on globally to promote its Even It Up campaign against poverty worldwide.

Case Study

American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.

Article

SickKids, the children’s hospital, has used a powerful storytelling approach to help achieve its core goals.

Case Study

The National Union of Journalists of the Philippines, a Filipino journalist trade union, combatted the spread of fake news by releasing a browser plug-in app that alerts the user to flagged articles.

Case Study

Non-profit organisation The Women’s Foundation created a fake plastic surgery clinic to spark social media buzz and challenge gender stereotypes in the workplace and the media in Hong Kong.

Case Study

Bahay Tuluyan used a graphic online film campaign to raise awareness of child abuse in the Philippines.

Case Study

Nanhi Kali, an organisation working for girl children education in India, used a storybook-based campaign to raise awareness and increase donations.

News

A campaign by The Coca Cola Company and Edhi Foundation, working with Starcom, in Pakistan has won the Red Dragon award for the best campaign in Asia at the Dragons of Asia 2018 awards.

Case Study

The Coca-Cola Company, a manufacturer and retailer of nonalcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims – sparking brand love throughout Pakistan.

Case Study

Child Focus, the Belgian centre for missing children, managed to increase the number of shares of missing child posters on social media by 387%, and a missing child was found and returned home safely.

Case Study

Art Fund, a British charity, used emotional campaigning and its first ever film, to raise its sales performance of the National Art Pass.

Case Study

Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.

Case Study

National Safety Council (NSC), launched a national debate about prescription opioid related deaths in the US via its “Prescribed to Death” campaign, which equipped Americans with the knowledge and tools to have a conversation with their doctors.

Case Study

Pediatric Brain Tumor Foundation (PBTF), a charity for the childhood brain tumor community, made a resource for children to help them understand abstract cancer information and did so without any media spend in the US.

Case Study

Ad Council, an American non-profit organization, convinced school dropouts to get their diploma in the US by launching No One Gets a Diploma Alone, to show the support they would receive.

Case Study

Coverage Coalition, a grassroots collective of creative and media thinkers, united to get the word out about the Affordable Care Act (ACA), a healthcare reform intending to offer low-cost options to Americans.

Case Study

Grads of Life, an employment-centered non-profit, disrupted traditional hiring behaviors in the US with its seven-second video resumes.

Case Study

Art Fund, an independent membership-based British charity, increased awareness of its Art Pass in the UK by launching a multimedia campaign, which included a film and Student Art Pass Tinder profile.

Case Study

David Sheldrick Wildlife Trust (DSWT), a charity that aims to save elephants from extinction, was able to raise awareness for elephant deaths arising from a loss of habitat, by introducing and translating elephant communications to UK, US and Australian audiences.

Case Study

St John's Ambulance, a charity that provides first aid education, delivered important information to its UK audience in a lighthearted way, which led to 56 babies receiving vital first aid.

Case Study

The Women's Foundation, a foundation that promotes the full and equal participation of women and girls in Hong Kong society, tackled sexism in relation to women in the workplace by launching a fake pop-up plastic surgery firm.