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Article

Research from the Cultural Marketing Council has shown the uniquely powerful connection between culture and content.

Article

Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.

News

NEW YORK: NBCUniversal (NBCU), the media and entertainment group, has launched a new, unified advertising metric that it says will measure all ad impressions from clients across all its viewing platforms.

News

NEW YORK: More than half (55%) of American households now subscribe to at least one video streaming service, collectively spending $2.1bn a month on services like Netflix, Amazon Prime and Hulu, a new survey has found.

Article

The Australian TV industry is undergoing major changes, especially as millennials move away from sport and news into time-shifted viewing and streaming online.

News

SYDNEY: Mobile data consumption is rocketing in Australia and local telecommunications companies are having to rethink their data offer, with forms of unlimited data plans set to become increasingly common, an industry figure has said.

Article

Examines behaviours of US millennials, the first digital-native generation, and explains how marketers can best connect with them as a generation that are characterised by diversity and focus on living life to the full in the here and now.

Article

The continued growth of streaming audio platforms and the rise in the use of voice assistants are creating opportunities for brands to communicate with consumers digitally, outside of any visual reference.

News

SYDNEY: The use of subscription video-on-demand (SVOD) services in Australia has almost doubled in the past three years, according to a new study, with people now spending an average of 8.75 hours per week viewing content via this channel.

News

SYDNEY/ADELAIDE: Ads viewed on mobile devices by users of Facebook, YouTube and Broadcaster Video-On-Demand (BVOD) all generate a positive sales impact for brands, according to new research.

Case Study

Manulife Bank, the Canadian bank, increased mortgage sales through a program designed to drive consumers through the purchase journey, starting with a movie-like trailer.

News

LAS VEGAS: Univision, the media company, is leveraging the power of digital influencers to drive consumer engagement with content across traditional and online channels alike.

Article

Focuses on the consumer journey and maps the contexts through which consumers are creating their own prime times to allow for better targeting across dayparts and platforms.

Article

The Univision Creator Network (UCN), an influencer-marketing unit of media company Univision, believes that online content creators can offer unique benefits from a marketing perspective.

Article

Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.

Article

Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.

News

LONDON: The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising ...

News

NEW YORK: TD Ameritrade, the financial-services company, is taking a customer-focused approach to digital innovation as it seeks to reach consumers across various platforms.

Article

TD Ameritrade, the financial-services provider, is pursuing incremental innovation that is intended to help it engage younger consumers.

News

MUMBAI: As online content becomes a more popular strategy in India, marketers must emphasize content localization as they expand into rural areas, according to one of the country’s top agency executives.

Article

This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.

Article

As online content becomes a core brand platform in India, marketers must understand local media consumption habits, be useful and think long term to build brand love.

Article

Analysing trends in content strategies, including the use of data and PR, with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2017 WARC Awards.

Article

Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.

News

LONDON: The tech giants’ allocation of significant investment to developing long-form, original video content will have a major impact on the viewing habits of consumers and brands will need to consider how best to traverse a changed media ...