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News

The US appears to be witnessing a resurgence in over-the-air TV (OTA), research by Nielsen has found.

Case Study

NOW TV, the internet TV by Sky, used Women's Day as an opportunity to make a statement and connect with millennials in Italy.

Case Study

Volkswagen, the German carmaker, launched its T-Roc model on the Italian market through a cross-media campaign.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

With viewer numbers dropping, BBC sought to make major changes in its three stage re-generation of the Doctor Who brand.

Article

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.

News

Facebook may have taken a pounding over the last year or so, facing regulatory pressures and attacks over data misuse on its platform, but its ad revenue ambitions are far from muted.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Case Study

John Lewis, the retailer, partnered with broadcaster Sky to make its Christmas ad available on-demand in the UK.

Research Paper

Channel 4 and ITV, both TV channels, joined forces to deliver the most comprehensive exploration of BVOD (broadcaster video on demand) viewing behaviours of British people and its impact on advertising effectiveness.

News

Facebook is struggling to attract an audience to its Watch platform, rendering the service lacklustre to advertisers and, for some execs, not worth staying for.

Case Study

Wentworth, an Australian TV programme, used a Facebook chat bot to engage fan and increase live broadcast viewers.

Article

This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.

Case Study

easyJet, the British low-cost carrier airliner, focused on brand building through data and tech in the UK.

Case Study

Sports broadcaster Eurosport used targeted digital and social ads to increase subscribers across Europe during the 2018 Winter Olympics.

Research Paper

Time-shifted television can time-shift advertising. This study explores the frequency and timing of digital video recorder (DVR) advertising views in a sample of 2015–2016 drama, reality, and sports programs.

Article

KFC Australia is embracing the possibilities of digital media and moving away from a wholly TV-led approach.

News

As the nation awaits the annual John Lewis opus, there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppers through their doors.

News

A new study of UK consumers shows that people of all ages are watching video in multiple formats – selecting the method of the moment to match their current needs.

News

Online ad growth in the UK continues to exceed expectations, helping deliver a 20th consecutive quarter of market growth in the April-to-June period and another upwards revision to the full year forecasts carried in the quarterly Advertising ...

News

Netflix is on track to hit 10 million UK subscribers by the end of the year according to new research which also points to a growing dissatisfaction with traditional broadcast and pay-TV providers.

News

The value of India’s OTT content market is predicted to double from 2017 to 2020 while OTT is now a regular part of advertisers’ media plans, according to a leading Sony executive.

Article

Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.

Case Study

Livon, a hair-care brand, used a TV ad and digital media campaign to connect with young people in India and increase sales.

Case Study

Indian news outlet Republic TV launched a news show centred on celebrity newscaster Arnab Goswami with the aim of becoming the leading English news channel within four weeks of launch.