Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2018
Amnesty International, a human rights non-profit organisation, was able to rally support and unity for the refugee crisis around the world by designing a flag and an anthem, in order to build its global identity.
Mark Sng, Admap, September 2011, pp. 18-19
In a world of near-perfect information, the only thing standing between people and everything they want to know about a company is just a few clicks away in online news articles, blog posts of friends, consumer reviews or the tweets of employees.
Sean Pillot de Chenecey, Admap, May 2001, Issue 417
Discusses the backlash against corporate capitalism and brand power by young people. Awareness of brands and their language is so ubiquitous that an anti-brand and anti-advertising culture is spreading rapidly, fuelled by various books (reviewed) and magazines such as Adbusters.
Tim Ambler, British Brand Group, The Inaugural Brands Lecture, 2000
Most of the objections to brands turn on different expectations of what life should offer. So far as economic and social welfare are concerned, brands provide consumer benefits of three kinds: economic (value for money), functional (quality) and psychological (personal satisfaction).