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Research Paper

This article details how Lloyds Banking Group, the UK bank, employed natural language processing to and social listening to assess usage and attitude in the B2B finance market, targeting small businesses.

Research Paper

This paper examines how smart data integration can reinvent market research through sustainable consumer connection, seeing the future first, and moving from insight to impact.

Research Paper

This paper looks into the public launch and promotion of the Queensland Plan, a 30 year vision for the Australian state that was unveiled in 2013.

Article

Following new rules given in this article can result in accurate data visualisations that show in real-time how consumers are talking about brands.

Case Study

In 2010 the allure of New Zealand's Lotto was fading. The average weekly base sales from the lottery were in significant decline and the government sales tax had been increased.

Research Paper

Traditional polls assume that opinions on any political or social issue can be collected simply by asking straightforward questions and recording the answers.

Research Paper

We describe an industrial-strength software system for automatically coding open-ended survey responses.

Research Paper

This paper builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from designing research for projectability to designing research for comparability to and integration with other data sources; a need to supplement research competencies and offerings with data integration and linkage competencies and offerings; and a need to supplement data collection and analysis services with data deployment and utilization services.

Research Paper

This paper describes how Egg developed a novel software solution for the automatic analysis of the many thousands of verbatim comments collected through event and customer experience surveys conducted online.

Research Paper

A paper from a major client company (British Telecom) describes how B2B research is used and fed into BT's strategic thinking: how it is turned into actionable insights.

Research Paper

Brand extensions constitute an estimated 95% of the 16,000 launched in the United States every year. In the research described here, the authors introduce a categorization-based procedure to help marketers identify key elements of a brand's meaning for purposes of extension.

Article

Describes the revolutionary improvements made to an omnibus service (RSL's) by changing to CAPI (Computer Assisted Personal Interviewing).