Russell King and Geoff Lowe, ESOMAR, Congress, 2017
This paper describes how Orange, the telecommunications provider, leveraged its digital research platforms globally to ensure the consumers' voice is always at the heart of the company and to promote quicker, smarter decision-making and action-taking.
MRS Awards, Finalist, Financial Services Research, 2016
This article details how Lloyds Banking Group, the UK bank, employed natural language processing to and social listening to assess usage and attitude in the B2B finance market, targeting small businesses.
Stephan Thun and D. Randall Brandt, ESOMAR, Annual Congress, Berlin, September 2007
This paper builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from designing research for projectability to designing research for comparability to and integration with other data sources; a need to supplement research competencies and offerings with data integration and linkage competencies and offerings; and a need to supplement data collection and analysis services with data deployment and utilization services.
Tim Macer, Mark Pearson and Fabrizio Sebastiani, Market Research Society, Annual Conference, 2007
This paper describes how Egg developed a novel software solution for the automatic analysis of the many thousands of verbatim comments collected through event and customer experience surveys conducted online.
Peter Dacin, Edward Blair, Betsy Gelb and Gillian Oakenfull, Journal of Advertising Research, Vol. 40, No. 5, September/October 2000
Brand extensions constitute an estimated 95% of the 16,000 launched in the United States every year. In the research described here, the authors introduce a categorization-based procedure to help marketers identify key elements of a brand's meaning for purposes of extension.