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Article

Global strategies, campaign updates and trends in mobile, apps and games.

Article

Global strategies, campaign updates and trends in the out-of-home market.

Article

Palau Pledge, one of 2018’s most celebrated campaigns, made a real difference to the environmental fortunes of tiny Pacific Island nation, Palau, and how it managed tourists.

Research Paper

Food advertising is widely believed to influence children’s food preferences, although the evidence is not conclusive.

Article

This article provides guidance and extended reading on using the senses in marketing, cutting through clutter with positive associations and subconscious purchase drivers.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Research Paper

Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.

Case Study

Indian cooking oil brand Dalda drove engagement and sales with a social movement campaign aimed at challenging gender inequality.

Case Study

Iron supplement brand Sangobion Iron+ used online music video, OOH and online ads to persuade people to have blood tests to detect anaemia in the Philippines.

Case Study

Leading charity donor the Hong Kong Jockey Club used digital media to generate interest in its platform and promote health and fitness.

Case Study

Automobile manufacturer Tata Motors used an online campaign to launch its new Yodha pick-up truck and regain market share in Nepal.

Case Study

Hindi general entertainment television channel Star Plus used a multi-pronged multimedia campaign to create a social shift in India and increase viewership among young women.

Case Study

Paytm, India's leading digital wallet, used the disruptive demonetisation of two bank notes as an opportunity to grow its user base and increase its market share.

Case Study

Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.

Case Study

Dabur Real, India's market leader in juices and nectars, found a new occasion for consumption, growing sales of its own brand and the category as a whole.

Case Study

Tropicana Twister, a brand of fruit drink, instigated sales growth due to a change in communication in Vietnam.

Case Study

Tenderstem, a branded hybrid of Chinese kale and broccoli, increased sales of its speciality vegetable by creating ads featuring a playful Tenderstem character who addressed the barriers of cooking.

Case Study

The Hong Kong Jockey Club, a horse racing, sporting, betting brand and charity, used AI technology and location data to target consumers in China and encourage them to lead healthier lives.

News

Nestle ran its first ad on ethical ad platform Good-Loop this week, for KitKat, but already it is looking at extending the collaboration to other brands in its portfolio, in a move that arguably puts a value on purpose.

Article

FMCG companies are turning to start-ups in their search for innovations; working with Good-Loop, Nestlé was able to address three issues ranging across its advertising and supply chain.

Case Study

Buavita, a juice brand in Indonesia, used a mobile game to promote the health benefits of its juices with its target audience.

Case Study

Patanjali, an Indian consumer goods company, increased awareness of its mango juice among kids in India by placing its product as a power booster in mobile gaming apps.

Article

General Mills, the food manufacturer, is using digital data as it aims to build deeper relationships with its customers.

Article

A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.

Gunn Report

Aldi, the global supermarket chain, launched a newspaper print campaign in Spain that highlighted the freshness of its fruit and vegetable product range.