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Case Study

Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

Case Study

Ford, a multinational automaker, launched a campaign in Vietnam to remain the top seller of pickup trucks with its Ford Ranger.

Case Study

This case study looks at how Kubota Tractor Australia's 'This is the Life' campaign transformed marketing of the entire category and targeted professional farmers while also identifying a new lifestyle segment.

Case Study

This case study shows how the automotive company, Ford Motor, introduced a campaign, The Science of Truck, for its Ford Ranger brand, which succeeded in making Australian drivers choose Ranger over its competitor, the Toyota HiLux.

Case Study

This case study shows how Ford Motor Company's brand 'Ford Ranger' succeeded in repositioning the well-established Toyota HiLux as outdated, resulting in Australian drivers choosing the Ford Ranger and tripling its baseline sales growth.

Case Study

This case study shows how Mahindra Tractors, a tractor brand, successfully engaged with Indian farmers by creating a content platform that accurately portrayed its vast community.

Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

News

CHICAGO: Ford, the automaker, has successfully promoted its trucks through a partnership with the National Football League (NFL), which represents a good fit for the brand and can be activated in extremely diverse ways.

Article

This event report outlines how Ford, the automaker, promoted its "Super Duty" truck through an expansive partnership with the National Football League (NFL).

Article

This event report discusses how Castrol, the multinational oil company, used mobile signal data to optimise messaging to Indian truck drivers' phones.

Case Study

Nissan, an automobile manufacturer, successfully launched its new pick-up model by focusing its communications on local references and events across Latin America.

Case Study

This case study describes how car-maker Renault used a dedicated app and branded entertainment to launch its commercial vehicles range in Italy.

Case Study

This case study shows how Volkswagen, a car brand, increased sales by shifting its core target from car owners to business leaders in the UK.

Case Study

Daimler, a carmaker, introduced its new truck at the largest dam in the United States with a record-setting light projection show.

Case Study

This case study details how Volvo, the automotive manufacturer, launched its new truck range in Brazil.

Gunn Report

Contains the film creative 'Looks Who's Driving Feat. 4-Year-Old Sophie' for Volvo Trucks by the agency Forsman & Bodenfors in Sweden.

Article

This article discusses a project that used neuroscientific research to track the effectiveness of Volvo's 'Epic Split', one of the most celebrated ads of recent years.

Case Study

This case study describes how Volvo Trucks, one of the largest truck companies in Brazil, created a data-driven marketing campaign to launch its VM range.

Case Study

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

Case Study

This case study describes how Swedish company Volvo Trucks set out to maximise awareness of its new range of trucks.

Article

This event report outlines how Chevrolet, the auto marque, managed to turn a burgeoning social-media crisis into a successful short-term marketing campaign.

Gunn Report

Contains the digital creative 'Kombi Last Wishes' for Volkswagen Kombi by the agency AlmapBBDO in Brazil.

Gunn Report

Contains the campaign video of 'Kombi Last Wishes' for Volkswagen Kombi by the agency AlmapBBDO in Brazil.

Gunn Report

Contains the film creative 'Looks Who's Driving Feat. 4-Year-Old Sophie' for Volvo Trucks by the agency Forsman & Bodenfors in Sweden.

Case Study

This case study demonstrates how Scania, the Swedish manufacturer of commercial vehicles, developed an app to improve the safety of long-distance truck drivers in Russia.