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Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Case Study

This case study shows how Mahindra Tractors, a tractor brand, successfully engaged with Indian farmers by creating a content platform that accurately portrayed its vast community.

News

CHICAGO: Ford, the automaker, has successfully promoted its trucks through a partnership with the National Football League (NFL), which represents a good fit for the brand and can be activated in extremely diverse ways.

Article

This event report outlines how Ford, the automaker, promoted its "Super Duty" truck through an expansive partnership with the National Football League (NFL).

Article

This event report discusses how Castrol, the multinational oil company, used mobile signal data to optimise messaging to Indian truck drivers' phones.

Case Study

This case study describes how car-maker Renault used a dedicated app and branded entertainment to launch its commercial vehicles range in Italy.

Case Study

This case study shows how Volkswagen, a car brand, increased sales by shifting its core target from car owners to business leaders in the UK.

Case Study

This case study details how Volvo, the automotive manufacturer, launched its new truck range in Brazil.

Case Study

This case study demonstrates how Scania, the Swedish manufacturer of commercial vehicles, developed an app to improve the safety of long-distance truck drivers in Russia.

Article

This article discusses a project that used neuroscientific research to track the effectiveness of Volvo's 'Epic Split', one of the most celebrated ads of recent years.

Case Study

This case study describes how Volvo Trucks, one of the largest truck companies in Brazil, created a data-driven marketing campaign to launch its VM range.

Case Study

This case study explains how the Ford Ranger, a utility truck model, increased sales against a strong competitor by presenting truck customers differently.

Case Study

This case study describes how Swedish company Volvo Trucks set out to maximise awareness of its new range of trucks.

Article

This event report outlines how Chevrolet, the auto marque, managed to turn a burgeoning social-media crisis into a successful short-term marketing campaign.

Case Study

This case study describes how car manufacturer Volkswagen used the closing of the Kombi production line in Brazil to generate sales, earned media and consumer engagement around the world.

Case Study

This case study describes how an 'unlaunch' of the Volkswagon Kombi van was used to build brand relevance in Brazil.

Case Study

This case study describes how Volvo Trucks used a piece of online video to maximise global interest in the launch of its new FH model, months ahead of its actual availability in local markets.

Research Paper

Few marketing campaigns purely are viral. Most comprise both viral (peer-to-peer transmission) and non-viral (firm-initiated transmission) components.

Case Study

This case study describes how Toyota, the automaker, used a real-world live event - the towing of Space Shuttle Endeavour to its new home - to prove the strength and quality of its new Tundra truck model in the US.

Case Study

This US campaign aimed to make John Deere, a utility terrain vehicle brand, more relevant in a highly competitive sector via a launch of a new high-performance model.

Case Study

The Frontier pick-up truck was one of Nissan's most popular vehicles in Brazil, but was facing increasing competition from rival manufacturers offering more "urbanised" alternatives led by design, interior comfort and technology.

Case Study

To crack the New Zealand market, Volkswagen had to break into the ute (pick-up truck) category which accounts for 16% of all car sales.

Case Study

US sales of Chevrolet's best-selling Silverado pick-up truck had been falling for several years, hit by a segment-wide decline, a lack of distinctiveness and tight financial contraints on its parent company, GM.

Case Study

In the latter part of 2008, Citroën Denmark set out to market fully equipped, ready to use vans to workmen who would normally buy a basic van and furnish it themselves.

Case Study

Toyota's 'The Truck That's Changing It All' campaign aimed to establish the redesigned 2007 Toyota Tundra as the pick-up truck of choice among American truckers.