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Case Study

BP, an oil and gas company, partnered with navigation app Waze to reach Mexico’s smartphone-using drivers.

Case Study

Mobil Delvac, a motor oil brand, reached out to Columbian transporters, owners and truck drivers on WhatsApp to increase brand awareness at its event.

Article

Phillips 66, the energy company, tasked agency Carmichael Lynch with promoting three different brands using one common strategy.

Case Study

Mobil 1, a brand of automotive lubrication products, increased the recall of the Mobil 1 brand using a Facebook chatbot in Chile.

Research Paper

The AA, British motoring association, turned around a decade of decline by re-introducing emotional brand building as part of a complete marketing overhaul.

Case Study

Pirelli, a tyre brand, launched a mobile targeted campaign in Mexico to promote its tyres through geolocation tracking to reach its target audience.

Case Study

CEAT, India's second largest tyre manufacturer, grew volume by associating its products with safety.

Case Study

ExxonMobil, the oil and gas multinational, increased sales of its lubricant products in Indonesia by changing the way it approached independent workshops.

Case Study

Totalgaz, a supplier of Liquefied Petroleum Gas, gave Vietnamese mothers a worry-free Tet thanks to its mobile first song and music video.

Case Study

Phillips 66, a multinational energy company, created different ads for its three US regional audiences which helped to boost sales by as much as 45%.

Case Study

The AA, a British motoring association, increased membership retention in the UK by launching positive TVCs that showed how AA can help get your show back on the road.

Case Study

Bridgestone, an auto and truck parts manufacturer, produced online video content during its sponsorship of the Winter Olympics, which was optimized for mobile to further increase brand recognition following their successful Summer Olympic campaign.

Case Study

Castrol, a brand of industrial and automotive lubricants, reached mini truck drivers in India with an educating game that helped increase brand sales.

Case Study

CEAT, a tyre manufacturer, successfully engaged its audience of men in India using a mobile game while delivering its message in a way that was not disruptive to the gaming experience.

Case Study

Shell, an oil and gas company, increased its brand preference and share of voice in Malaysia by launching an emotion-tracking study to track how drivers feel during their journeys, in order to improve their experience.

Case Study

Shell Myanmar, an oil and gas company, introduced a road safety initiative focusing on the Yangon-Mandalay highway in partnership with the Myanmar Red Cross Society (MRCS) and Global Road Safety Partnership (GRSP).

Case Study

Chevron Philippines, an energy corporation and marketer of Caltex fuels, created the Liter Lottery, which turned petrol pumps into slot machines and offered people the chance to win a free tank of fuel.

Case Study

Oil company Neste and forest machines manufacturer Ponsse partnered in a campaign celebrating the admirable qualities of Finnish workers to raise awareness of unemployment.

Case Study

BP, a British multinational oil and gas company, increased brand recall among a new target audience in the US by turning its petrol pumps into interactive gaming stations.

Case Study

Car manufacturer Chevrolet used a content-led strategy to explain the benefits of its OnStar telematics system and appeal to car buyers in Mexico.

Case Study

Shell, a multinational oil and gas company, launched its global Make the Future initiative in collaboration with bio-bean to support bright ideas and provide cleaner energy solutions.

Case Study

Abdul Latif Jameel (ALJ) Toyota, the distributor for automotive brand Toyota, improved brand perception by creating a 3D animated series in Saudi Arabia.

Case Study

ExxonMobil, a multinational oil and gas corporation, increased its sales in Europe by producing a 3D printed engine for its salespeople to show the target the benefits of Mobil 1 oil.

Case Study

Carglass, a specialist in vehicle glazing, launched an integrated marketing campaign across France to improve brand perception.

Case Study

Shell, an integrated energy company, raised awareness of its new fuels formulation by conducting the Shell Global Driving Experiment in South Africa.