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News

Smart speaker ownership levels are growing fast and diverting consumer attention from their various screens, according to new research.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.

Article

Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

Case Study

Time to Change, a movement created by mental health charities Mind and Rethink Mental Illness, raised awareness for mental health support among men in the UK by launching a multimedia campaign.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2018 WARC Awards.

Case Study

The Communications and Information Technology Commission of Saudi Arabia used a content-based approach to spread awareness of the online risks to children.

Article

Under Armour, the sporting-goods manufacturer, has made strategic use of Amazon, the e-commerce platform, as a sales driver.

Opinion

Kristen Fox – Director, Social Media & Digital Analytics, CP+B, judged the Effective Social Strategy category at this year’s WARC Awards.

Case Study

Time to Change, a mental health organisation in England, developed a campaign that got males to talk to their friends about mental health, which was funded by the Department of Health, Comic Relief and the Big Lottery Fund.

Case Study

Trainline, a digital rail platform, launched Lintenair, a content-rich campaign in the UK to increase brand awareness.

Case Study

Pfizer, a pharmaceutical company, launched the Pact for Life campaign in Belgium to inspire relapsed smokers to finally quit, encouraging healthcare professionals to prescribe them Champix.

Case Study

Get Safe Online (GSO), the UK's leading authority on online safety, launched Scammer Nanas as part of its annual awareness week to educate the UK public about internet use.

News

LONDON: Telephone boxes are rarely used to make calls and are alleged to be vehicles for smuggling advertising on to high streets, following increases in new applications as high as 900%, councils say.

News

LONDON: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to a new research study.

Article

There are many layers to the advantages of using wit in advertising to engage and appeal to audiences.

Article

AT&T, the telecoms and entertainment company, successfully transformed its brand identity in impactful ways.

Case Study

This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.

Case Study

Duchenne UK, a charity looking for a cure for Duchenne Muscular Dystrophy (DMD), promoted its brand in the UK by marketing itself as a sports brand and developing a sporting identity.

Article

This event report provides tips from senior marketers on how to attract and maintain consumers' attention on your brand.

Case Study

This case study shows how Observator, a Romanian TV show, successfully helped increase the number of blood donors by removing the colour red from its program's RGB settings.

Case Study

The Almond Board of California (ABC), an organisation that promotes the Californian Almond industry, was able to increase almond consumption in Europe by directly showcasing new or revamped, almond-based snack recipes to European manufacturers.

Case Study

The Richard Nixon Library and Museum, an institution focused on the former president's legacy, successfully sparked and maintained the American audience's engagement through an extensive communications campaign that modernised the institution.

Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

Opinion

By Dan Machen, Director of Innovation, and Neil Davidson, Managing Director, HeyHuman When CES started 50 years ago, there were just three categories on display - TVs, Radios and Gramophones.

Article

This article aims to provide marketers with an overview of Snapchat, the photo and video messaging platform, that has recently opened up to publishers and brands, and now reaches 41% of 18-34 year-olds.