Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
US mobile network Sprint wanted to understand the impact of its customer retention efforts not only on chosen targets but also on those targets’ contacts who were also Sprint users.
News
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20 April 2018
GLOBAL: In the process of ensuring compliance with GDPR, marketers have become increasingly aware that the quality of their data – and sometimes the source of that data – may not be as reliable as they would wish.
News
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20 April 2018
TOKYO: Shiseido, the Japanese beauty products firm, is responding to younger consumers’ preference to shop online and to try out new technologies by acquiring a number of US-based tech firms that specialise in the personal care industry.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
As certain business types become more proficient at using data, analytics and machine learning to serve their primary goal in a better way, they are also creating whole new sources of revenue.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
With drivers seeing little to differentiate fuel retailers and being skeptical of loyalty schemes, Shell set out to make its Shell Drivers’ Club more relevant to members.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
Vodafone Italy used machine learning algorithms to interrogate the vast volumes of data generated by its 20 million customers in order to offer personalised propositions to them.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Boost, a malted drink popular with children in India, successfully reached its target audience with long-form video content delivered via parents’ phones.
Article
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I-COM Data Creativity Awards, Event Reports, Jo Bowman
Outback Steakhouse, the US casual dining chain, drove an extra 250,000 visitors to its branches in three months with a geo-tracking campaign.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Pizza Hut changed aspects of its digital strategy in India in recognition of the way consumers are looking for information when they want to eat.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Addressable TV currently (2018) reaches around 40% of UK homes, a figure predicted to rise to 60% within a couple of years.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
IBM has built a management system around marketing efficiency in response to the requirements of the CMO to know the company’s ROI on marketing spend, how best to spend in future and to make marketing decisions data-driven.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
HIV is no longer regarded as the risk it once was but awareness was low in Argentina, where increasing numbers are affected.
Article
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Alex Brownsell, WARC Trends, April 2018
Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.
Article
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WARC 100, April 2018
This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Retailers attempting to keep up with the changing habits of shoppers face a new challenge in the shape of Gen Z, the first truly mobile-first generation.
News
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17 April 2018
MUMBAI: India’s e-commerce businesses tend to grab the headlines but the digital world accounts for a fraction of retail sales and brands can still achieve successful outcomes in the real world by working closely with shopping malls.
Case Study
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Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.
News
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16 April 2018
NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.
News
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16 April 2018
DUBAI: Consumers in the Middle East are becoming more cost-conscious and less loyal to brands, according to a new study that also identifies rapidly shifting purchase behaviours in the region.
Case Study
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Patricia Miret, Patricia Urgoiti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Car maker Audi challenged the stereotypes of 'cars being for men, not women' in Spain through a Christmas campaign centred on a 3D-animated short video.
Article
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Geoffrey Precourt, Event Reports, ANA 2018 Brand Masters, March 2018
Kleenex, the tissue brand made by Kimblerly-Clark, has seen success through adopting a range of innovative marketing strategies.
Article
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Mary Connors, Event Reports, P2P Summit, March 2018
Walgreens, the health and beauty retailer, is putting its brand at the heart of efforts to transform its wider business.
Article
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Geoffrey Precourt, Event Reports, ANA 2018 Brand Masters, March 2018
Land O’Lakes, the food and agriculture company, has enhanced connections with various audiences by helping change perceptions and embracing brand purpose.
