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News

SINGAPORE: Nine in ten potential bookings in the Asia-Pacific travel sector are abandoned before purchase, according to research which also demonstrates that retargeting with a degree of personalisation can successfully recover at least some of ...

Case Study

Club Mahindra, a holidays company, used a TV ad integrated with mobile ads to increase holiday bookings in India.

Article

Booking.com has tapped into a millennial mind-set that embraces experiences, using its own employees’ adventures to position the brand as something more than just a hotel/flight booking service.

Gunn Report

Contains the creative for the 'Discover Your Aloha' campaign for Expedia by the agency Expedia Media Solutions in the US.

Gunn Report

Contains the creative for the 'The Eiffel Tower, All Yours!' campaign for HomeAway by the agency Blue 449 Global in the UK.

News

BOSTON: Online consumer reviews inevitably include some that are negative and potentially damaging to a brand’s reputation, but new research has found that a swift response from management can actually boost average online ratings.

Gunn Report

Contains the creative for the 'My Mutant Brain' campaign for Kenzo in France.

Gunn Report

Contains the creative for the 'The DNA Journey' campaign for Momondo by the agency &Co in Denmark.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Case Study

Virgin Holidays, a tour operator, redesigned its communications in the UK by using progress trackers and bespoke gifs to add excitement and reduce stress in the holiday booking process.

Case Study

Fischer, the biggest travel agency in the Czech Republic, explored whether tourists' main motivation for spending money on vacation is buying into local cuisine by launching an email campaign, offering them local culinary specialities .

Case Study

Travel company Thomas Cook used a multichannel approach to create a new market segment by targeting older travellers in India.

Article

Contiki, a global tour operator, pivoted its marketing toward user-generated and educational content to capture millennial travellers.

Case Study

Travel brand Contiki involved local young people with a love for travel to engage Kiwi millennials and drive up sales leads across New Zealand.

News

HONG KONG: The preferences and behaviours of Chinese travellers overseas continue to evolve as new research shows them becoming more adventurous in their choice of destination and accommodation.

Case Study

This case study explains how the Danish travel agent Spies Travel used a provocative online film and PR to increase sales.

Article

This event report considers the evolution of Contiki's content marketing strategy as the travel firm tackled the challenges of category disruption.

Case Study

Momondo, an online travel search engine, used a film published on social media to reach people in more than 35 markets around the world.

Article

This event report explores how Voyage Prive, a flash-sale holiday site, has utilised a learning exercise in order to match advertising images of holidays with people's personal vacation preferences.

Case Study

PROMPERÚ, the Commission for the Promotion of Peru for Exports and Tourism, successfully increased tourism rates in Peru from across Latin America, by deploying an experiential and influencer driven campaign.

Article

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Article

This Company Profile from Euromonitor provides key details and analysis of Thomas Cook Group Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the travel market.

Article

This event report addresses how Hotwire, the travel website owned by Expedia, has boosted its performance on mobile.