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Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This Speaker’s Box looks at the ancient history of advertising and examines how modern marketers can learn from early examples of advertising.

Research Paper

This research develops a measure for university heritage–utilizing a university's history, symbols, legacies, and traditions to reinforce and invoke its essence in a contemporary context.

Article

This article looks at the multitude of cyber threats faced by brands in today’s online environment, making it a challenging problem to develop an online brand protection strategy.

News

BEIJING: Alibaba, the Chinese e-commerce giant, has unveiled several significant enhancements to its Intellectual Property Protection (IPP) Platform as it seeks to reassure brands that its online marketplaces are safe from counterfeiters.

News

HONG KONG/THE HAGUE: China and Hong Kong are by a wide margin the largest shipment centres for counterfeit goods sold around the world, according to a new report from the European Union.

Article

This article explores how marketers should approach the challenge of pricing in 2017, as the weak pound begins to affect costs.

News

BEIJING: The fight against counterfeiting of luxury brands is failing to recognise some of the main motivations for purchase, research suggests.

Article

This article provides marketers with key rules on sharing GIFs, memes and celebrity images on social media in order to avoid legal issues.

Article

This event report examines how Stride, a gum brand owned by Mondelez International, used a record-breaking skydiving attempt to drive its new model of content monetization.

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

Article

This essay argues for a new definition of creativity according to bandwidth, departing from the insight that at least two-thirds of human communication is non-conscious and non-verbal.

News

SHANGHAI: Apple's iPhone has slipped out of the top smartphone brands in China as local players build market share in the country's fiercely competitive market.

Article

This event report discusses the strategies of China's BlueFocus, the lead agency for Tencent, a vast media conglomerate, whose various properties account for around 55% of the nation's mobile usage.

Article

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Article

This Company Profile from Euromonitor provides key details and analysis of Cargill Texturizing Solutions.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Article

This article discusses the importance of brand purpose and explains how brands can use a 'catalyst' to make their organisations and customers take notice of a new purpose.

Case Study

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.

Article

This presentation sets out the opportunity offered by Instagram, the photo-sharing platform, for brands to engage with consumers, including how some brands are already using it and how Instagram may evolve.

Article

This report examines the value of a brand's 'Country of Origin', through research into how consumers define the concept and how important where a product is 'Made In' is to a brand's strength, story and differentiation.

Research Paper

Visitor psycho-cognitive and psycho-emotive response times were monitored on desktop computers (WindowsOS, Apple, Linux), laptops and netbooks (WindowsOS, Apple, Android, Linux), tablets (Android, WindowsOS, Apple), mobile phones (Android, WindowsOS, Apple) and web-enabled TV (Samsung, LG, Panasonic, Vizio, Sony).

Research Paper

The proliferation of media platforms raises questions among marketers about their relative value. This study tests a neuroscience-informed model of immersive-versus-flexible audience engagement and demonstrates television's heightened ability to sustain nonconscious emotional response over online viewing.

Article

This article addresses the American movement against "patent trolls", firms that purchase broad patents created solely for the purpose of suing, or threatening to sue, companies that use certain technologies, devices, or business methods.