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Case Study

This case study shows how Daman, a health insurance brand, increased brand equity in the UAE using an educational campaign about vitamin D deficiency.

Case Study

This case study shows how Headspace, an Australian youth mental health foundation, successfully tackled cyber bullying by putting in place a social media rewording tool.

Case Study

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Case Study

This case study describes how India Gate Basmati Rice used findings from in-depth research to discover its USP in a generic category to boost loyalty in the Indian rice market.

Case Study

This case study describes how retailer Spar boosted its image by creating Start It Up Slovenia, a unique, entrepreneurial project with a mission of helping young entrepreneurs through a custom-made primetime TV show.

Article

This article explores the advances that have led to addressable TV advertising, a method that brings the digital capability of finding the right audience and accurate measurement, with the proven brand-building power of mass marketing on TV.

Case Study

This campaign shows how youth mental health foundation, Headspace, created Reword, a real-time alert for online bullying, to tackle it before it happens.

Case Study

This case study describes how UK insurance company Aviva refined its approach to budget-allocation decisions across digital channels by employing machine-learning techniques.

Case Study

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

Case Study

This case study describes how UK insurance company Aviva used its app data to move away from straightforward car insurance-focused communications to a "Make the UK Roads safer" positioning in a bid to stop sales sliding.

Case Study

This paper describes how UK bank NatWest integrated a diverse range of data sources into a multi-faceted modelling framework called the Brand Contribution Programme to lay the foundations for a new approach to the bank's marketing investment.

Case Study

This case study shows how Paytm, a mobile wallet service in India, devised an integrated media campaign to bring its product into the lives of everyday shoppers.

Case Study

This case study shows how Motorola mobility, a mobile device brand, successfully launched its new smartphone in India through an integrated campaign.

Case Study

This case study shows how Pond's, a men's skincare brand, successfully rebranded itself to engage with male Indian consumers.

Case Study

This case study shows how Coca-Cola, a carbonated drinks brand, successfully increased sales with a summer campaign in China.

Case Study

This case study demonstrates how the Philippines Department of Tourism revitalized the country's tourism industry through a multi-faceted promotional campaign and using Filipinos as co-creators and as a media channel.

Case Study

This case study shows how Gillette, a shaving products brand, doubled its sales during China's Singles Day festival by using a virtual-reality mini-movie campaign.

Case Study

This case study shows how Tata Sky, a television service provider, boosted sales and brand perception in a market with very low brand affinity with a TV campaign.

Case Study

This case study shows how Plume Labs, a predictive technologies start-up, created a Twitter engagement campaign to increase awareness around air pollution in London.

Case Study

This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.

Case Study

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Case Study

This case study describes how the telecommunications company Grameenphone promoted increased internet use in Bangladesh through their 'Internet for All' campaign.

Case Study

This case study describes how Motorola re-entered the Indian market after a two-year break by launching the first Motorola smartphone, the Moto G (Gen 1) in the country, and how it won back customer trust in a cluttered smartphone market.

Case Study

This case study describes how Grameenphone, the market leader for mobile phone subscribers in Bangladesh, launched and communicated their new brand philosophy of 'Go beyond'.

Case Study

This case study explains how Axis Bank created a social campaign which invited people to share their ideas of progress to bring its brand proposition to life and increase brand metrics.