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Case Study

Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.

Case Study

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

Article

Procter & Gamble, the consumer goods giant, is elevating multicultural marketing as it seeks to do good and drive growth at the same time.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Opinion

This month, toiletries brand Shokubutsu is the brand which has achieved the highest uplift in its Ad Awareness over the past month.

Case Study

Hand sanitiser brand Dettol grew reach, engagement and brand impression in India by releasing a mobile game based on a popular character tie-in.

Case Study

The hygiene brand Dettol brought about change in childhood handwashing behaviour in India while growing penetration for its hand wash product.

Case Study

P&G, the consumer goods giant, reframed its existing education CSR programme in India to appeal to consumers who considered social issues when choosing brands.

Case Study

Anti-bacterial soap bar brand Lifebuoy launched an interactive online initiative in China to stand out in an undifferentiated market and increase sales.

Article

According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.

Case Study

Soap brand Lifebuoy launched a 24-hour online mobile service to connect Chinese parents with medical professionals whenever their children fell sick.

News

Procter & Gamble, the FMCG giant, is using an “eyes on the consumer, hands on the keyboard” approach to understanding its target audience, meaning it can tap into a wide variety of research techniques for this purpose.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

Case Study

L’Oréal, a beauty company, successfully promoted a new collection to women in India through digital facial recognition technology.

Case Study

Lifebuoy, a brand of soap, created a data-led infection alert system, which helped its target audience of rural Indians protect themselves against infections.

Case Study

Godrej No.1 collaborated with a popular music channel in Punjab 9xM Tashan and launched a crowd-sourced music video to connect with audiences.

Article

Unilever brands are using sports sponsorships – including Formula One and football – to connect with fans on things that mean the most to them.

Article

Provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobbi Brown.

Article

Procter & Gamble, the consumer goods giant, is using the power of data and analytics to complement its long-standing excellence in traditional modes of market research.

Article

Procter & Gamble, the consumer goods manufacturer, is taking a nuanced approach as it strives to understand and serve changing shopper needs.

Article

P&G is profiting from putting diversity, inclusion and sustainable development at the heart of its brand purpose.

News

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, community and content, according to a senior executive at the company.

Article

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

Case Study

P&G, a consumer goods corporation, channelled the relationship between Olympic athletes and their mothers to connect with the Korean audience during PyeongChang 2018.

Case Study

Heritage brand Hamam Soap harnessed a powerful idea in Tamil Nadu, India, to connect with its target group and recapture brand love.