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News

SAN FRANCISCO: Twitter, the social networking service, has beaten forecasts by reporting better-than-expected first quarter revenue of $665m, buoyed by healthy growth in international ad revenues and a strong showing in Asia-Pacific.

Research Paper

Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance of mixed results.

Article

Augmented reality (AR) is fast outpacing its more famous ‘Virtual’ cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.

Article

Video advertising is increasingly prevalent, appearing in more and more places across the web and on social media.

News

SEATTLE, WA: Amazon’s business model, based on the creation of a “virtuous cycle” and an aspiration to be the world’s most customer-centric company, shows no signs of slowing down.

News

MOUNTAIN VIEW, CA: YouTube is investing in new formats and new monetization opportunities as well as continuing to tackle brand safety issues, according to its chief executive officer.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2018.

News

MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.

News

GLOBAL: The most effective campaigns put some serious thought into what technology can help them achieve, such as building emotional equity, rather than simply using tech for tech’s sake, according to a WARC study.

News

MENLO PARK, CA: The speed of change in digital is such that marketers have to be able to learn and adapt to new platforms and formats in just a few months, according to Facebook’s VP of ads and business platform.

Opinion

Influencer marketing “has democratised the advertising industry just like Uber did with travel”, according to Edward East, founder and CEO of influencer marketing agency Billion Dollar Boy.

News

LONDON: Sky, the entertainment and communications company, was the biggest advertiser on traditional media (i.e., excluding internet advertising) in the UK in 2017, spending £197.1m over the year according to new data from Nielsen.

Article

The Association of National Advertisers (ANA) conducted research into influencer marketing to help quantify its importance and understand its role in wider brand activation strategies.

News

NEW YORK: From user privacy to brand safety, digital platforms are increasingly in the spotlight, and cynics suggest that their lobbying efforts are at least as important as any preventive actions being taken.

Case Study

McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.

Case Study

The Singapore Tourism Board, a government body, used humorous social media ads and nostalgia to increase awareness of the importance of travel insurance in Singapore.

Case Study

BT Sport, the sports TV channel, used social media, OOH and media partnerships to increase awareness of its rights to broadcast cricket and grow sales in the UK.

Article

Comcast, the media conglomerate, has successfully adapted its ad-sales strategy to reflect exciting new opportunities for business-to-business marketing.

Case Study

Fleggaard, a Danish border supermarket chain located in Germany, attracted a new audience with a mockumentary starring one of Denmark's most entertaining fictional characters.

Opinion

Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.

Article

McAfee, the cybersecurity company, faced a major threat to its brand reputation having been hacked on LinkedIn, the social network.

News

BANGKOK: Alibaba Group, the Chinese e-commerce giant, has forged a strategic partnership with the government of Thailand that involves the establishment of a smart digital trading hub in the country.

Article

State Street Global Advisors, the investment company, caused a stir in the financial and marketing industries with its “Fearless Girl” statue in New York City.

News

NEW YORK: Nearly 200,000 female students have become new subscribers to The Wall Street Journal after the business publication made a conscious decision to close the gender gap in its reader base and following a successful ad campaign.

News

PARIS: Clients face a series of challenges, ranging from pressure to cut costs, to brand trust, and that means holding companies must transform themselves “drastically”, the chairman and CEO of Publicis Groupe has warned.