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News

Consumers expect brands to be sustainable and are willing to pay more to support those that are, according to a new report from J.

News

BBC News has released the findings of a global study that supports the idea that high-quality content leads to better results for advertisers.

News

Several Australian telcos will agree to drop the term ‘unlimited’ from their advertising after warnings from the country’s consumer regulator that the phrase could be perceived as misleading.

News

Adobe Systems last week announced that it is acquiring software maker Marketo for $4.75bn in a move widely seen as one that will strengthen its position in the fiercely competitive cloud computing and marketing tech sector.

Article

As the volume of content available grows, so metrics like viewability and opportunity to see are becoming less meaningful – time is the most valuable metric, according to VICE.

Article

Eurail adapted its content offer through an overall transformation of its content teams and its content delivery architecture, leading to a new kind of self-steering team.

News

In India, three quarters of people use mobile for discovery – and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in the country, according to a senior executive at Facebook.

Article

The DMA unveiled the findings from the third year of its research on UK consumers’ loyalty to brands.

Opinion

Some innovative brands believe that they need to be in service to audiences. Howard Pull, Strategic Development Director at MullenLowe Profero, suggests that many of the winners in the Effective Innovation category of the 2018 WARC Awards achieved this and enjoyed great returns.

News

Campaigns designed around solving problems, offering utility and sharing by influencers, are among the key trends highlighted in a new WARC report on innovation in marketing.

Article

General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.

News

Westpac, the Australian bank and financial-services provider, is forging a path to the future with “conversational banking” and the development of blockchain technology.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

Article

Subaru, the automaker, is taking a balanced approach between storytelling and data as it finds the marketing sweet spot for its brand.

News

Airbnb, the online hospitality service, has found that partnerships are a powerful way of building its brand in its core business and when expanding into new categories.

Article

76% of people use mobile for discovery in India, and with mobile uptake soaring, the device is set to drive the future of omnichannel retailing in India.

Opinion

dmexco has come and gone, but what did the industry learn? Here are the top themes of 2018 in the words of those who ought to know: ad tech leaders.

News

The BBC is understood to be in late-stage negotiations with Discovery, the US company with which it co-owns UKTV, to break up their shared asset.

News

Amazon is investigating suspected leaks of data by employees to merchants seeking to increase their sales on the site.

Article

National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.

News

SHANGHAI: Multinational brands are losing the loyalty of Chinese consumers as shoppers turn to local competitors, according to new research revealing the country’s top 50 brands.

Article

Success on Amazon, a near-dominant force in retail with designs on advertising budgets, requires understanding what principles underpin the site.

Article

Aflac, the insurance provider, has successfully boosted various core metrics through more tightly connecting its business and corporate social responsibility (CSR) efforts.

News

SINGAPORE: Spotify, the Swedish music-streaming service, has joined forces with Dentsu Aegis Network’s media investment arm, Amplifi, to launch a new audio planning tool that will be rolled out across Asia-Pacific.

Article

Research from the CMO Council, the executive network, and Deloitte, the consultancy, studied the habits of marketers that have proved effective at driving growth.