Article
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Research on WARC, Ipsos Connect, Q1 2018
Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2018.
Article
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Geoffrey Precourt, Event Reports, 4A's Accelerate, April 2018
The 4A’s (American Association of Advertising Agencies) is tackling brand safety concerns through the creation of an Advertising Protection Bureau.
Case Study
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Tim Whirledge, Ed Cracknell, WARC Awards, Shortlisted, Effective Social Strategy, 2018
BT Sport, the sports TV channel, used social media, OOH and media partnerships to increase awareness of its rights to broadcast cricket and grow sales in the UK.
Article
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Mary Connors, Event Reports, P2P Summit, March 2018
Mondelez International, the snacks giant, is building up its sampling capabilities via e-commerce, as well as developing its in-store approach to this discipline.
Case Study
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Shubhrojyoti Roy, Anish Dasgupta, Sourav Ray, Sarthak Ranka, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.
Case Study
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Juliana Melo, Brian Crotty, Cassiano Oliva, João Gabriel Fernandes et al., WARC Awards, Shortlisted, Effective Social Strategy, 2018
M&M's, the confectionery brand, used a humorous social media campaign and TV partnership to increase sales in Brazil.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
As certain business types become more proficient at using data, analytics and machine learning to serve their primary goal in a better way, they are also creating whole new sources of revenue.
Opinion
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Tahaab Rais, April 2018
OMO’s gold-winning campaign in last year’s WARC Media Awards offered a new take on integration. Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA, explains how eBay, ambient, Periscope, a 23-hour Facebook Live ad and social media disrupted and engaged Arab parents in a quest to show them that dirt is good .
Article
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Stephen Whiteside, Event Reports, SXSW 2018, March 2018
Johnson & Johnson, the healthcare giant, has built out a Content Lab that helps it tell stories in more compelling ways.
Opinion
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Oliver Joyce, April 2018
If strategy, and advertising more broadly, is going to have a voice at the top table, it needs to speak in a language that the money men understand: demand.
Case Study
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Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.
Case Study
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Alejandro Lozada, Ericka Tolosa, Pablo Batlle, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Tecate, the Mexican beer brand, used a campaign against domestic violence to increase sales in Mexico.
Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
News
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16 April 2018
GLOBAL: There is huge scope for innovation within integrated campaigns where each channel not only plays to its strengths but reinforces the roles of other channels, according to a WARC study.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.
Opinion
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Clive Baker, April 2018
Despite the rise of digital media, and therefore digital advertising, its complexity has led to a sense of paralysis and confusion for some marketers.
Article
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ARF - Knowledge at Hand, 2018
Discusses the issue of ad wearout, including the challenges for advertisers and tips on how to face them.
Article
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WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, April 2018
Looks at how one company is working to leverage behavioural insights to design better cities and public spaces which celebrate how people and communities live, work and play.
News
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09 April 2018
NEW YORK: NBCUniversal (NBCU), the media and entertainment group, has launched a new, unified advertising metric that it says will measure all ad impressions from clients across all its viewing platforms.
Case Study
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Justina Unugboji, WARC Awards, Shortlisted, Effective Innovation, 2018
Club Mahindra, a holidays company, used a TV ad integrated with mobile ads to increase holiday bookings in India.
Case Study
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Kawal Shoor, Navin Talreja, Heval Patel, WARC Awards, Shortlisted, Effective Innovation, 2018
Saregama, an Indian music company, launched a new radio product targeting the over 50s in order to increase revenue from its back catalogue of music.
Article
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Stephen Whiteside and Geoffrey Precourt, Event Reports, 4A's Accelerate, April 2018
Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.
Article
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Brooke Hemphill, Event Reports, Future TV Advertising Forum, February 2018
Brands including telecom manufacturer Samsung and Westpac, one of Australia’s largest banks, are rethinking the role of TV in their marketing strategies.
News
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30 March 2018
SINGAPORE: Marketers in Asia-Pacific will outspend their international counterparts in digital channels this year, with an estimated 45% of all adspend going into digital compared to an average 40% in other markets.
