Carmen Abril, Joaquin Sanchez and Teresa Recio, Journal of Advertising Research, Digital First, May 2017
This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies' stock market prices.
Design Business Association, Silver, 2017
This case study describes how Glasgow Life, a charitable sports and culture organisation, and the Federation International de Gymnastique, the competitive gymnastics governing board, designed a new brand identity for the 2015 World Gymnastics Championships in Glasgow.
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
WARC Prize for Asian Strategy, Bronze, 2016
This case study describes how The Akanksha Foundation, an NGO with a mission to provide high-quality education to underprivileged children in India, used a video of children singing the country's national anthem, to recruit new teachers.
WARC Prize for Asian Strategy, Entrant, 2016
This case study describes how Satyamev Jayate (The Truth Alone Will Triumph), India's first successful social change TV show, reversed its falling viewer ratings by changing the tone of its broadcasts.
Josefa D. Martín-Santana, Pedro Reinares-Lara and Eva Reinares-Lara, Journal of Advertising Research, Vol. 56, No. 3, 2016, pp. 274-288
The purpose of the current study was to analyze both the relationship between spot length and unaided recall in a real-world environment and the direct effect on recall of other advertising break-planning variables.
Gian M. Fulgoni, Andrew Lipsman and Carol Davidsen, Journal of Advertising Research, Vol. 56, No. 3, 2016, pp. 239-244
This article argues that commercial advertisers should borrow from the strategies employed during the 2012 and 2016 election campaigns in the US to improve the effectiveness of their own marketing efforts.
David Bunker and James Bryson, International Journal of Market Research, Vol. 58, No. 3, 2016, pp. 355-380
In this paper the authors explain how they investigated the issue of gender and the media in the UK, looking at how the audience feels about both the amount of coverage of men and women and their views on the quality and character of portrayal on TV, radio and online.
Akshaya Karanth, WARC Prize for Asian Strategy, Entrant, 2015
This case study describes how Sony Entertainment Television (SET), a Hindi entertainment channel in India, emphasised community enlightenment to build a new demographic following for a show that shifted time slot.