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Article •
Market, Opinion and Social Research is increasingly relying on non-probabilistic online panels as data sources and quota sampling as the default sampling method.
Research Paper •
Advises researchers and practitioners about the advantages and limits of using artificial intelligence (AI) to facilitate the implementation of innovative survey response formats.
Research Paper •
Using a web survey experiment, this study examines measurement comparability between two radio button questions (fully labelled and endpoint labelled) with slider questions.
Research Paper •
This article examines what went wrong with pre-election polls for the 2016 U.S. presidential election and offers solutions to restore credibility to survey methods.
Research Paper •
This paper examines failure to use records in sales reporting across about 12,000 store owners participating in a retail measurement panel in a Southeast Asian country.
Research Paper •
This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.
Research Paper •
This paper examines whether the use of split questionnaire design can improve survey response, data quality, efficiency and participant experience in the APAC region.
Research Paper •
This paper explores strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys, deployed in a device agnostic format.
Research Paper •
Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
Research Paper •
This paper studies research methods that combine behavioural data and survey data collection, in order to provide a better understanding of product markets.
Research Paper •
The purpose of the current study was to analyze both the relationship between spot length and unaided recall in a real-world environment and the direct effect on recall of other advertising break-planning variables.
Research Paper •
This paper hypothesises that conditional differential incentives can increase overall participation rates and the proportion of respondents who use a particular device in web surveys.
Research Paper •
This article looks at how ETB, a Columbian telecommunications brand, entered the highly competitive and changeable mobile phone market at national level.
Research Paper •
This article explores several variables, other than traditional demographic ones, that could improve the accuracy of online survey research.
Research Paper •
This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in socio-demographic characteristics and display different survey completion rates.
Research Paper •
This study explores the effects of call attempts and time periods on call outcomes and sample composition.
Research Paper •
This article describes the latest findings of the ARF's FoQ2 initiative, which explored the effectiveness of quota controls in improving the quality of online survey data.
Research Paper •
Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates.
Research Paper •
Recently, Revilla and Saris (2012) showed, using data from the Netherlands, that the quality of responses (product of reliability and validity) in a probability-based online panel (LISS) can be similar to those from face-to-face surveys (European Social Survey round 4).
Research Paper •
This paper argues that mobile should be used more widely by researchers in order to conduct large-scale studies in emerging markets quickly, accurately and efficiently.
Article •
Admap's Online Research Buyers' Guide 2015, sponsored by Research Now, features the online panel research services offered by a range of different suppliers.
Research Paper •
The traditional market research paradigm believes that, the more data you measure, the more potential for insight the data will hold.
Research Paper •
The increasing cost and decreasing coverage of Random Digit Dialing (RDD) landline telephone surveys motivated The Surveys of Consumer Attitudes (SCA) at the University of Michigan to conduct monthly experimental mail survey studies using address-based sampling (ABS).
Research Paper •
Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates.
Research Paper •
Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.