Research Paper
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Joaquim Bretcha, Oriol J. Bosch and Ezequiel Paura, ESOMAR, APAC, 2018
Advises researchers and practitioners about the advantages and limits of using artificial intelligence (AI) to facilitate the implementation of innovative survey response formats.
Research Paper
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Mingnan Liu, International Journal of Market Research, Vol. 59, No. 5, 2017, pp. 601-624
Using a web survey experiment, this study examines measurement comparability between two radio button questions (fully labelled and endpoint labelled) with slider questions.
Research Paper
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George Terhanian, Journal of Advertising Research, Vol. 57, No. 2, 2017, pp. 182-189
This article examines what went wrong with pre-election polls for the 2016 U.S. presidential election and offers solutions to restore credibility to survey methods.
Research Paper
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Roger Mortimore, Paul Baines, Robert Worcester and Mark Gill, International Journal of Market Research, Vol. 59, No. 3, 2017, pp. 285-300
This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.
Research Paper
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Kristen Olson, Xiaoyu Lin and Timothy Banks, International Journal of Market Research, Vol. 59, No. 3, 2017, pp. 301-320
This paper examines failure to use records in sales reporting across about 12,000 store owners participating in a retail measurement panel in a Southeast Asian country.
Research Paper
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Elizabeth May, Harvir S Bansal and Avik Halder, ESOMAR, Asia Pacific, May 2017
This paper examines whether the use of split questionnaire design can improve survey response, data quality, efficiency and participant experience in the APAC region.
Research Paper
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Tim Macer and Sheila Wilson, International Journal of Market Research, Vol. 59, No. 2, 2017, pp. 173-198
Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
Research Paper
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Harvir S. Bansal, James Eldridge, Avik Halder and Roddy Knowles, International Journal of Market Research, Vol. 59, No. 2, 2017, pp. 221-238
This paper explores strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys, deployed in a device agnostic format.
Research Paper
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Carlos Ochoa, Melanie Revilla, Daan Versteeg, ESOMAR, Congress, New Orleans, September 2016
This paper studies research methods that combine behavioural data and survey data collection, in order to provide a better understanding of product markets.
Research Paper
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Josefa D. Martín-Santana, Pedro Reinares-Lara and Eva Reinares-Lara, Journal of Advertising Research, Vol. 56, No. 3, 2016, pp. 274-288
The purpose of the current study was to analyze both the relationship between spot length and unaided recall in a real-world environment and the direct effect on recall of other advertising break-planning variables.
Research Paper
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Aigul Mavletova and Mick P. Couper, International Journal of Market Research, Vol. 58, No. 4, 2016, pp. 523-544
This paper hypothesises that conditional differential incentives can increase overall participation rates and the proportion of respondents who use a particular device in web surveys.
Research Paper
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María Claudia Foschi and Carolina Mejía Posada, ESOMAR, Latin America, April 2016
This article looks at how ETB, a Columbian telecommunications brand, entered the highly competitive and changeable mobile phone market at national level.
Research Paper
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George Terhanian, John Bremer, Jonathan Olmsted and Jiqiang Guo, Journal of Advertising Research, Vol. 56, No. 1, 2016, pp. 14-24
This article explores several variables, other than traditional demographic ones, that could improve the accuracy of online survey research.
Research Paper
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Paula Vicente, International Journal of Market Research, Vol. 59, No. 1, 2017, pp. 57-76
This study explores the effects of call attempts and time periods on call outcomes and sample composition.
Research Paper
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Kylie Brosnan, Bettina Grün and Sara Dolnicar, International Journal of Market Research, Vol. 59, No. 1, 2017, pp. 35-56
This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in socio-demographic characteristics and display different survey completion rates.
Research Paper
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Steven H. Gittelman, Randall K. Thomas, Paul J. Lavrakas and Victor Lange, Journal of Advertising Research, Vol. 55, No. 4, 2015, pp. 368-379
This article describes the latest findings of the ARF's FoQ2 initiative, which explored the effectiveness of quota controls in improving the quality of online survey data.
Research Paper
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Paula Vicente, International Journal of Market Research, Vol. 57, No. 4, 2015, pp. 555-570
Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates.
Research Paper
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Melanie Revilla, Willem Saris, Germán Loewe and Carlos Ochoa, International Journal of Market Research, Vol. 57, No. 3, 2015, pp. 395-412
Recently, Revilla and Saris (2012) showed, using data from the Netherlands, that the quality of responses (product of reliability and validity) in a probability-based online panel (LISS) can be similar to those from face-to-face surveys (European Social Survey round 4).
Research Paper
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Nico Jaspers and Wander Meijer, ESOMAR, Asia Pacific, Singapore, May 2015
This paper argues that mobile should be used more widely by researchers in order to conduct large-scale studies in emerging markets quickly, accurately and efficiently.
Article
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Admap, January 2015
Admap's Online Research Buyers' Guide 2015, sponsored by Research Now, features the online panel research services offered by a range of different suppliers.
Research Paper
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Mahmoud Elkasabi, Z. Tuba Suzer-Gurtekin, James M. Lepkowski, Uiyoung Kim, Richard Curtin and Rebecca McBee, International Journal of Market Research, Vol. 56, No. 6, 2014, pp. 737-756
The increasing cost and decreasing coverage of Random Digit Dialing (RDD) landline telephone surveys motivated The Surveys of Consumer Attitudes (SCA) at the University of Michigan to conduct monthly experimental mail survey studies using address-based sampling (ABS).
Research Paper
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Kyle Findlay, Jan Hofmeyr and Alice Louw, International Journal of Market Research, Vol. 56, No. 6, 2014, pp. 717-736
The traditional market research paradigm believes that, the more data you measure, the more potential for insight the data will hold.
Research Paper
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Paula Vicente, International Journal of Market Research, Digital First, October 2014
Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates.
Research Paper
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Andrew Green, International Journal of Market Research, Vol. 56, No. 5, 2014, pp. 609-630
Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure.
Research Paper
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Edward Paul Johnson, Lynn Siluk and Sarah Tarraf, International Journal of Market Research, Vol. 56, No. 4, 2014, pp. 425-442
Survey respondents want short, applicable surveys they enjoy. In order to continue to receive good data, we need to capture respondents’ input through the means and within the capacity they are willing to provide.
