Roger Mortimore, Paul Baines, Robert Worcester and Mark Gill, International Journal of Market Research, Vol. 59, No. 3, 2017, pp. 285-300
This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.
Tim Macer and Sheila Wilson, International Journal of Market Research, Vol. 59, No. 2, 2017, pp. 173-198
Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
Josefa D. Martín-Santana, Pedro Reinares-Lara and Eva Reinares-Lara, Journal of Advertising Research, Vol. 56, No. 3, 2016, pp. 274-288
The purpose of the current study was to analyze both the relationship between spot length and unaided recall in a real-world environment and the direct effect on recall of other advertising break-planning variables.
Kylie Brosnan, Bettina Grün and Sara Dolnicar, International Journal of Market Research, Vol. 59, No. 1, 2017, pp. 35-56
This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in socio-demographic characteristics and display different survey completion rates.
Melanie Revilla, Willem Saris, Germán Loewe and Carlos Ochoa, International Journal of Market Research, Vol. 57, No. 3, 2015, pp. 395-412
Recently, Revilla and Saris (2012) showed, using data from the Netherlands, that the quality of responses (product of reliability and validity) in a probability-based online panel (LISS) can be similar to those from face-to-face surveys (European Social Survey round 4).
Mahmoud Elkasabi, Z. Tuba Suzer-Gurtekin, James M. Lepkowski, Uiyoung Kim, Richard Curtin and Rebecca McBee, International Journal of Market Research, Vol. 56, No. 6, 2014, pp. 737-756
The increasing cost and decreasing coverage of Random Digit Dialing (RDD) landline telephone surveys motivated The Surveys of Consumer Attitudes (SCA) at the University of Michigan to conduct monthly experimental mail survey studies using address-based sampling (ABS).
Edward Paul Johnson, Lynn Siluk and Sarah Tarraf, International Journal of Market Research, Vol. 56, No. 4, 2014, pp. 425-442
Survey respondents want short, applicable surveys they enjoy. In order to continue to receive good data, we need to capture respondents’ input through the means and within the capacity they are willing to provide.