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Article

The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.

News

The Adaptive Data Lighthouse, a campaign by Mindshare for Lifebuoy, the Hindustan Unilever-owned soap, has won the Grand Prix in the Best Use of Data category in the 2018 WARC Media Awards.

Article

Global strategies, campaign updates and trends in cinema.

News

People in the UK are spending half as much time on their landlines, but are gobbling up almost 10 times more mobile data as six years ago, new research from Ofcom shows.

Article

Global strategies, campaign updates and trends in the TV industry.

Article

Global strategies, campaign updates and trends in social media.

News

Faced with the twin threats of YouTube and Netflix, Korean OTT providers are joining forces to create a single platform with more than 13 million subscribers.

Article

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.

Article

Surveys and summarises guidance and reading on the topic of NPS, a measure of customer satisfaction and a useful metric for evaluating brand health.

Research Paper

Outdoor advertising is criticized for its lack of verified reach, and the few existing measurement techniques have not been validated.

Article

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and employees.

Article

Provides marketers with information and guidance about the most effective approaches to using music in advertising.

Case Study

Telecoms operator STC used live streaming from far-flung corners of the Kingdom to prove its network coverage credentials in Saudi Arabia.

News

India has most recently been a hotbed for competitors in the e-commerce space, with Amazon and Walmart making big investments.

Research Paper

GemSeek Consulting, a market research and data analytics firm, sheds light on an innovative and pragmatic application of machine-learning models to help a major European Telco address fierce competition.

Article

Google’s BrandUnit, a unit of the tech company that helps brands and agencies, has studied thousands of YouTube ads via machine learning.

Case Study

Movistar, a telecommunications brand, launched a mobile anti-cyberbullying campaign in Argentina, showing two different sides of the story when the phone was turned.

Article

Details the findings of a study by HERE Technologies, a company specialising in location-centric data and products, which looks at location data sharing across eight countries.

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

News

The smartphone reigns supreme as the Americans’ choice for online activities, a new survey shows. So much so, that an estimated 270 million American smartphone users now find themselves checking their devices 52 times a day, according to ...

News

Amazon is demanding a 30% cut of ad sales on Fire TV by requiring networks and publishers whose apps feature there to hand over ad space for it to sell.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Case Study

Saudi Telecom Company launched a nocturnal online and outdoor campaign to persuade customers to use its service app, instead of visiting stores or calling its service centre.

Research Paper

Orange, a telecommunications company, was able to provide a deeper understanding of brand drivers and customer relationships in France and Spain.