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Article

As certain business types become more proficient at using data, analytics and machine learning to serve their primary goal in a better way, they are also creating whole new sources of revenue.

Case Study

German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.

Case Study

Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Case Study

Telco Sprint launched a chatbot-based game in Facebook Messenger to drive positive engagement with the Latino market in the US.

Case Study

Saregama, an Indian music company, launched a new radio product targeting the over 50s in order to increase revenue from its back catalogue of music.

Opinion

Programmatic is creating more capabilities than merely a fast way of buying inventory. Dataxu’s Mike Shaw looks at the brands taking the technique to new heights.

News

NEW YORK: AT&T, the telecoms and entertainment company, is driving progress when it comes to making sure that women are portrayed accurately in advertising.

Article

AT&T, the telecoms and entertainment company, is driving progress when it comes to accurate gender portrayals in advertising.

Opinion

Successful marketing transformation projects follow eight key rules. Paul Davies, Managing Partner Asia Pacific at The Observatory International, says too many schemes are failing to do so.

Article

Brands including telecom manufacturer Samsung and Westpac, one of Australia’s largest banks, are rethinking the role of TV in their marketing strategies.

Article

Global strategies, campaign updates and trends in the telecoms and ISPs category.

News

LONDON: A growing number of companies are mulling introducing redeemable incentives and forming partnerships to protect data in order to secure user consent for personal information ahead of the General Data Protection Regulation’s coming ...

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Gunn Report

Contains the creative for the 'The Lenz' campaign for Telekom Electronic Beats by the agency MediaCom in Germany.

News

NEW YORK: More than half (55%) of American households now subscribe to at least one video streaming service, collectively spending $2.1bn a month on services like Netflix, Amazon Prime and Hulu, a new survey has found.

News

SINGAPORE: As consumers in Asia increasingly opt for digital payments in place of cash, Singtel Group has announced plans to create a platform that connects mobile wallet users across the region.

Article

Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting.

Article

The lessons of behavioural science are being taken on by more and more marketers, even as many fail to appreciate that they are themselves affected by industry biases.

News

NEW DELHI: India’s telecommunications category is equal parts crowded and cut-throat, with ongoing price wars affecting all major players, but Vodafone, India’s second-largest category player, is now attempting to break the cycle.

Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.

News

SYDNEY: Mobile data consumption is rocketing in Australia and local telecommunications companies are having to rethink their data offer, with forms of unlimited data plans set to become increasingly common, an industry figure has said.

Article

Concept testing is the investigation of potential consumers’ reactions to a new product or service before it goes to market, and this article explains the importance of real-world, common-sense benchmarking and how to achieve it.

Article

Introduces a series of papers on how benchmarking can improve marketing performance.

Article

Explains the roles that a sceptic and enthusiast can play in helping to find and develop a brand purpose.