News
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20 April 2018
TOKYO: Shiseido, the Japanese beauty products firm, is responding to younger consumers’ preference to shop online and to try out new technologies by acquiring a number of US-based tech firms that specialise in the personal care industry.
Article
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Stephen Whiteside, WARC Exclusive, April 2018
Research from the Cultural Marketing Council has shown the uniquely powerful connection between culture and content.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
The young target audience for Jägermeister isn’t drinking as much as previous generations and is more restrained in an age of social media, resulting in the spirit brand adopting a new brand strategy of ‘less is more’.
Article
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WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
News
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03 April 2018
LONDON: New research has dismissed suggestions that the Facebook data scandal will significantly alter the course of advertising spend, as social media, a channel expected to receive a 25.4% of digital ad spend this year, looks to survive through ...
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the energy drinks category.
Case Study
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ARF Ogilvy Awards, Gold, 2018
Truth Initiative, a nonprofit tobacco control organization, raised awareness of the tobacco industry’s targeting towards young, low-income groups by launching a campaign at the Grammys in the US.
Case Study
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ARF Ogilvy Awards, Silver, 2018
Diverse & Resilient, a non-profit organisation in Milwaukee, launched a new condom brand to educate teens on safe sex.
Article
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Matthew Carlton, Event Reports, Millenial 20/20 Conference, March 2018
Augmented reality is predicted to be a £90bn market within five years, with most of that generated by brands and advertisers.
Article
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Juan Isaza and Jose Gonzalez, WARC Exclusive, March 2018
Assesses the capabilities and limitations of Viewing, as well as its potential to enrich or complement Listening-based research.
Article
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Jon Wilkins, Admap, April 2018, pp. 40-41
Consumers today have become accustomed to finding what they want quickly, having their queries responded to in real time, the overnight delivery of purchases and the positives of personalisation.
Article
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Sam Peña-Taylor, Event Reports, MRS Kids and Youth Research conference, January 2018
Millennials, with their avocados and their poverty, have set the example of what not to do for the next generation: Generation Z, born after 1996, is not only mature in its attitude to technology, but exhibits nuanced ideas about identity and politics.
Case Study
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Design Business Association, Silver, 2018
Bassetts, a vitamin brand, redesigned its packaging to aid store navigation and increase sales in the UK.
Case Study
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Institute of Communication Agencies, Bronze, CASSIES, 2018
Mac’s Convenience Stores, the Canadian store chain, developed branded Snapchat filters to engage young Canadians with its Mac’s Froster ice cold drink product.
Opinion
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Voxburner, February 2018
Millennials and Generation Z are often spoken about as though they're the same generation, but in fact there are some distinct differences between today's young adults and teens, says Voxburner's Jessica Pinkett.
Article
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Anish Daryani, WARC Exclusive, February 2018
Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).
News
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07 February 2018
SAN FRANCISCO: Social media and tech companies are coming under scrutiny as never before, and now some of Silicon Valley’s leading figures are launching an initiative to warn of the dangers of addictive tech, especially for children.
News
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02 February 2018
NEW YORK: The diaper business is worth around $12.6 billion. However, diapers are difficult to sell to people who don’t need them.
Article
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Lucy Aitken, WARC Exclusive, January 2018
Details how IKEA used emotional marketing in its Where Life Happens campaign to increase market share and brand perception.
Article
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Anna Hamill, Event Reports, IIeX Asia Pacific, December 2017
KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and in-store testing.
Research Paper
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Faheem Merchant, WARC Media Awards, Entrant, Best Use of Data, 2017
Teenopedia is a source of information on the lives of teens from all angles, providing a single destination on how to reach out to them.
Case Study
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Ruchir Bajoria, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
Cornetto, the ice-cream brand, increased brand equity in India by telling stories in short videos in a Valentine's Day campaign.
Article
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WARC Best Practice, January 2018
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
Article
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Anna Hamill, Event Reports, IIeX Asia Pacific, December 2017
Asia's kids are digitally-native consumer powerhouses, influencing their parent's spending in the clothing, travel and household categories while also spending more than three hours a day online.
