News
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15 January 2019
There is renewed pressure on the alcohol advertising industry as a study finds alcohol ads encourage young Australians to engage in risky drinking.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in mobile, apps and games.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in augmented and virtual reality.
Case Study
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Finola Austin, WARC Media Awards, Entrant, Best Use of Data, 2018
Sports-themed food-and-drink brand Gatorade joined forces with digital media and entertainment company Refinery29 to target teen female athletes in the US with a digital and social media campaign.
Article
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Jie G. Fowler, Les Carlson, and Himadri Roy Chaudhuri, Journal of Advertising Research, Digital First, December 2018
The area of scientific-related claims in advertising is ripe for additional investigative endeavor. This article aims to access the nature and potential deceptiveness of scientific-related claims that appear in cosmetics advertising.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Article
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WARC Category Intelligence, January 2019
Global strategies, campaign updates and trends in the use of online video.
Article
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Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers.
Article
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J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study
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Summer Liu, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018
KFC, the fast-food brand, used a partnership with a video game to increase sales in China.
Case Study
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MMA Smarties, Silver, LATAM, 2018
Cheetos, a brand of snacks, used the nostalgia trend to connect with young adults in Brazil.
Case Study
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MMA Smarties, Bronze, LATAM, 2018
ABInbev, a drink and brewing holdings company, connected with teens in Columbia using social media influencers to make customized branded content only generated as the result of engagement and interaction.
Case Study
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MMA Smarties, Gold, LATAM, 2018
Sprite, a soft drinks brand, increased awareness of its new sugar-free formula in Brazil by helping students memorise their formulas ahead of college admission tests through music videos and songs streamed on Spotify.
Case Study
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MMA Smarties, Gold, LATAM, 2018
Soft drinks company Coca-Cola created FanFeat, a competition for music fans, to boost sales among 12- to 24-year-old Brazilians, achieving record teen engagement and an increase in Coke sales.
Article
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Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
Article
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Laura Hill, Admap, December 2018
Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.
News
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28 November 2018
Facebook is struggling to attract an audience to its Watch platform, rendering the service lacklustre to advertisers and, for some execs, not worth staying for.
Article
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Adam Smith, Rob Norman, Research on WARC, November 2018
This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.
Article
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Brian Carruthers, Event Reports, MRS Financial Services Research, November 2018
The payments landscape is changing rapidly as consumers turn away from cash to embrace a variety of digital options – and their behaviour adapts accordingly.
Case Study
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Gilad Kat, WARC Media Awards, Gold, Effective Channel Integration, 2018
Gillette deodorant used a multimedia approach, biblical texts and a battle of synagogues to appeal to the Orthodox Jewish community in Israel.
Research Paper
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Fiona Blades, ESOMAR, Fusion, 2018
MESH Experience, the data, insight and analytics firm, looked at how experiences with brands affect consumer associations of the brand in the UK.
Research Paper
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Lida Hujić, ESOMAR, Fusion, 2018
Insight innovation hub, TFTK, implemented its innovation diffusion model to help businesses spot long-lasting cultural trends and innovation opportunities in the UK.
News
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06 November 2018
In a move that is likely to have big ramifications for China’s booming gaming industry, Tencent has announced it will require all players to identify themselves so their ages can be checked against police databases.
News
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05 November 2018
Spotify’s popular Discovery Weekly feature exemplifies the personalisation that is the “beating heart” of the music streaming site’s growth strategy and is something other brand marketers can learn from, according to a ...
Article
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Alex Underwood, Admap, November 2018
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
