Case Study
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Dana Al-Kutoubi, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how pizza brand Domino's used social media and in-store marketing to launch its Do-minis variant to put pizza onto Iftar tables during Ramadan in Saudi Arabia.
Case Study
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Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2017
The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling to launch the brand and redefine the sector in Egypt.
Article
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Euromonitor Profiles, July 2017
This Company Profile from Euromonitor provides key details and analysis of Viña Concha y Toro, the owner of brands such as Casillero del Diablo.
News
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11 July 2017
NEW YORK: PepsiCo, the fast-moving consumer goods manufacturer, gained new insights into the impact of digital campaigns through working with research firm IRI on a project that delivered results at speed.
Article
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Geoffrey Precourt, Event Reports, ARF Audience Measurement, June 2017
This event report outlines how PepisCo, the fast moving consumer goods company, deepened its understanding of how advertising impacts the digital audience.
Article
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Prasad Shinde & Charissa Pang, WARC Exclusive, July 2017
This article, based on local surveys by Ipsos, the market research and consultancy firm, covers how much Singaporeans are exposed to different types of media and the implications for branded content placement.
Article
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Emily Barley, Event Reports, IAB Interact, May 2017
This event report looks at media agency GroupM’s move away from buying digital inventory on cost to focus on quality instead, in order to achieve better results.
Article
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Marylyn Donahue, Event Reports, DTC National Conference, April 2017
This article examines how Shire, a pharmaceuticals company, bucked the trend in Direct-to-Consumer (DTC) advertising with a playful TV spot for its Xiidra drug.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how Audi, the car manufacturer, increased service sales in Germany by releasing a dramatic ad that engaged consumers' fears over car repairs.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study shows how Canesten, a vaginal medication brand, successfully overturned its declining sales in Hong Kong by creating an original web series that allowed women to learn and talk about vaginal yeast infections.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study explains how Swedish insurance company Trygg-Hansa used a humorous video to explain the impact of alcohol on swimming ability and reduce deaths by drowning.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2017
This case study explains how SOS Children's Villages, a charity that works with orphaned children living in poverty, used a series of photographs to connect with Swedish people on Mother's Day and increase donations.
Article
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Constantine von Hoffman, ANA Magazine, June 2017
This article details how brands and retailers can maximise the effectiveness and scope of mobile coupon marketing.
Case Study
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Maithili Nair, Warc Awards, Entrant, Best Use of Brand Purpose, 2017
This case study shows how Signature, a whisky brand, tapped into millennials' aspirations in order to increase brand equity in India.
Article
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WARC Data, MMA, June 2017
This report summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study
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Padmapriya Muralidharan, Prashanth Murthy, Warc Awards, Entrant, Effective Content Strategy, 2017
This case study describes how Indian drinks brand McDowell's No.1 piggy-backed the launch of cricket captain MS Dhoni's biopic to drive a multi-channel repositioning campaign for the brand.
Case Study
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Andrés Victoria, Jose Luis Silva, Daniel Álvarez, Javier Jimenez et al., Warc Awards, Entrant, Effective Content Strategy, 2017
This case study describes how soft drink brand Pepsi created a digital soap opera to build brand love and grow in Colombia.
Article
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Ronit Roy, Ria Pandit, Lakshay Anand, Sajneet Kaur, Warc Awards, Entrant, Effective Content Strategy, 2017
This case study describes how the soft drinks brand Sprite used a search-based, real-time content strategy to increase brand penetration in India.
Case Study
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Jenny Barthe, Warc Awards, Shortlisted, Effective Content Strategy, 2017
This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.
Article
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Satish Pai, Admap, Commended, Admap Prize 2017
This article discusses how Patanjali, an FMCG challenger brand, built success in India through social media and the fame of its founder, spiritual yoga guru Baba Ramdev.
Case Study
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Gintarė Laurinavičiūtė, Warc Awards, Entrant, Effective Social Strategy, 2017
This case study shows how DNB, a financial services brand, increased brand awareness in Lithuania by using a local news story to engage its audience in a more humorous way.
Case Study
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Pavel Flegl, Jan Ridl, Warc Awards, Entrant, Effective Social Strategy, 2017
This case study shows how Lenovo, an electronics brand, successfully introduced its new mobile phone model in Czech Republic by creating a new art form.
Case Study
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AME Awards, Silver, 2017
This case study explores how METRO, a global retail company, launched a campaign in France, Italy and Germany to demonstrate the freshness of the fish it sells.
Case Study
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AME Awards, Bronze, 2017
This case study explores how KBank Live, a banking corporation, launched a local campaign in Thailand to become more engaged amongst young office workers.
Case Study
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AME Awards, Silver, 2017
This case study explores how German Rail, the national railway provider, launched a campaign in Germany to emphasise that when travelling by train, customers can spend their time how they please.
