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Opinion

The quality of insights has been getting better at Visa, now it’s time to tackle attribution, says Freddie Covington, APAC SVP Marketing & Cross Border, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.

Article

Carnival Corp., a company that owns several cruising brands, has seen various beneficial outcomes from its commitment to diversity.

Article

Adrian Mediavilla, CSO of Grey Spain and Chair of APG Spain, shares the important reasons why strategy teams need diversity.

Article

The Association of National Advertisers (ANA), the industry body, found in research that the marketing industry still lags behind in many areas of diversity and representation.

Article

How to overcome five critical challenges of activating brand purpose as exemplified by US brands.

Article

Unilever, a consumer goods company, forecast the future of its insights engine by answering a series of questions about how it conceives insights across Unilever as a whole.

Case Study

Grads of Life, an employment-centered non-profit, disrupted traditional hiring behaviors in the US with its seven-second video resumes.

Opinion

Creativity is the cornerstone of advertising, so why does the industry stay neatly within the lines when hiring, asks the IAA UK’s Fredrik Borestrom?...

Article

Attracting and hiring top B2B marketing talent is a sizeable challenge but some industry leaders are attacking it head on in the US.

Case Study

The communications team at Shanghai Disney Resort (SHDR), a themed resort in China, lived up to the promises of Disney and delivered them to China in an authentic way.

Article

Stanley Black & Decker, a company active in sectors from tools and household hardware to security and healthcare, has tapped the power of purpose to boost its marketing activities.

Article

Everyone has their own perspective on the challenges facing the advertising industry.

Opinion

To mark the launch of the Future of Strategy 2018, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London.

Article

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.

Opinion

Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London.

Opinion

Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London.

Article

Offers examples of five practices that can turn planning into an active and reactive tool, that is in constant use within an agency structure.

Case Study

Banking brand Emirates NBD created a unique programme to help people with disabilities into employment in the UAE.

Article

HP, the technology company, is leveraging the power of purpose as a fundamental component of its strategy in various areas of its business.

News

NEW YORK: Grey New York, the agency, hopes to build a competitive advantage through fulfilling a pledge to allocate 75% of its investment in talent and resources to creativity.

News

NEW YORK: Marketers must expand their remit beyond building brands and serving as “experience orchestrators” as they seek to find new ways to drive business growth, according to a study.

Article

Grey New York, the advertising agency, is sharpening its creative focus in a bid to meet the changing needs of clients.

News

HONG KONG: People working in the media and marketing industries in Asia-Pacific appear to show greater awareness of gender inequality issues than last year, but there is still much work to do, according to a new study.

Article

Research by the CMO Council, the executive network, and Deloitte, the consulting and advisory firm, has highlighted the skills that marketers believe will be needed to drive future growth.

Article

The Hershey Co, the candy manufacturer, is building a data strategy that solves the specific problems facing its brands and categories.