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Case Study

Banking brand Emirates NBD created a unique programme to help people with disabilities into employment, at the same time earning positive word of mouth and B2B goodwill.

Article

Procter & Gamble, the consumer-packaged goods manufacturer, is transforming the client-agency relationship to reflect the new demands facing its brands.

News

LONDON/SAN FRANCISCO: Cannes Lions and HP, the US tech firm, have launched a pilot mentoring programme aimed at building and strengthening diversity among creative talent in the advertising industry.

News

DANA POINT, CA: Brand owners have made “strong progress” in addressing the gender imbalance in the chief marketing officer (CMO) role, but ethnic diversity still requires further work, the Association of National Advertisers (ANA) has ...

News

LONDON: Diversity and inclusion in the workplace are not just moral issues, they’re business imperatives, according to Michael Roth, Interpublic Group CEO.

News

HONG KONG: Workers in the communications and corporate affairs sector in APAC witnessed an average 5% pay rise to US$141,000 last year, but in most categories and countries men continued to be paid more on average than women.

Article

Advertising agencies still have considerable progress to make when it comes to achieving gender equality in senior leadership, and with talent management for female employees throughout their ranks.

News

NEW YORK: Agencies must take active steps to counter biases and prejudice in the industry, according to Keesha Jean-Baptiste, the SVP/Talent Engagement and Inclusion at the 4A’s (American Association of Advertising Agencies).

Article

The 4A’s (American Association of Advertising Agencies) is taking active steps to counter prejudice and bias within the agency sector, an effort spearheaded by its “Enlightened Workplace Certification” program.

Article

The agency sector is not immune to the problems of bias, prejudice and discrimination that have rapidly come to a head in many industries, and should strive to tackle these issues in a comprehensive way.

Article

GoDaddy, the internet services firm, has successfully moved beyond attention-grabbing sexist ads to embrace a brand and corporate strategy that is based around inclusivity.

News

DURHAM, NC: More than a third of CMOs see having the right talent as the most important factor in driving future organic business growth, according to a new study.

News

BANGKOK: Global marketing leaders need to understand the cultural nuances of Thailand if they are to harness the country’s undoubted creativity to best effect, according to an industry figure.

Research Paper

Provides insights into the current state of talent and skill sets in the US by looking at key success metrics for digital media sellers, current training and development practices and the impact of professional training and development.

Article

Brexit will have a significant impact on UK businesses, but uncertainty surrounds how it will impact advertising, an industry that generates £6 in the UK economy for every £1 spent.

News

LONDON: Just 38% of European Union nationals who work in the UK’s marketing and creative industries say they will “definitely” or “probably” stay in the country after Brexit, according to a new survey.

News

NEW YORK: Brands and agencies are not doing enough to tap the lucrative African-American market and, in part, that is because they haven’t recruited or retained sufficiently diverse talent, according to a new report.

News

APAC: While it is common for marketers to feel overworked, a new study confirms not only that a majority of brand and agency marketers have too much to do in too little time, but that a similar proportion feel the overwork is affecting their ...

Article

In an era of digital disruption, beauty business L’Oréal has succeeded by changing before the need for change was thrust upon it.

News

LONDON: As the IPA’s annual Diversity Survey shows only minor year-on-year improvements on diversity levels within agencies, the body's president has said it’s time to “step on the accelerator” with regards to ...

News

MIAMI, FL: USAA, the financial services provider focused on members of the military and their families, has successfully encouraged greater diversity in agency staffing through its partnership with Publicis Groupe.

Article

USAA, the financial services company focused on members of the military and their families, increased diversity at its agencies through implementing a clear plan of action.

Opinion

Bessie Lee, f ounder and CEO of Withinlink, a China -based startup incubator and strategic venture fund, is judging the Effective Innovation category in this year's WARC Awards.

Article

Women will soon control more than two-thirds of consumer wealth in the US, yet technology companies still need to do more to reach this target.

Article

Mental health is important to everyone in society, but it is good for marketers and marketing if commercial organisations get involved.