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Article

This article explains how employees are internal customers and why brands should consequently put them at the heart of brand strategy.

Article

This webinar replays WARC's session on "the Future of Strategy" at the Cannes Lions festival this year.

Article

This report analyses results from a global WARC survey of senior agency planners, covering the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.

Article

This article examines the human side of marketing and how humanising CMOs and marketers can drive better leadership.

Opinion

What skills does the planner of the future need to have? A tough question for today’s agencies, in which the traditional brand planner often needs to share room at the (client’s) table with CRM strategists, social strategists, content strategists and all the rest of the roles that have popped up over the years.

Article

This case study shows how Britvic, a soft drinks bottler, devised a new internal strategy to consolidate marketing and creative guidelines to be applied across its global businesses.

Article

This case study shows how the Direct Line Group, an insurance provider, devised a strategic solution to boost its staff's morale and curtail its sales decline.

Article

This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.

Article

This article explores the ways in which companies such as Kaiser Permanente, the healthcare group, Marriott International, the hotels group, and car brand Nissan promote diversity.

Research Paper

This paper shares learnings from PepsiCo India as the company makes fundamental changes to its Insights function in order to widen the team's sphere of impact within the wider business.

Article

This event report examines how Target, the retailer, worked with GroupM to create a bespoke media agency called Team Arrow Partners.

Opinion

Long ago, I had an interview in New York with a well-known advertising agency. In the last of a round of interviews, the head of human resources used a phrase that I've heard with increasing frequency over the intervening years.

Article

This article covers how Anheuser-Busch InBev (AB InBev), the beverage company, has adopted an innovation culture, including experiential marketing and establishing an in-house innovation lab.

Article

This article examines the rise in use of Data Management Platforms (DMP), why they are popular and whether advertisers should consider investing in building and running their own.

Article

This article explains the importance of forming a cohesion between HR and marketing in order to build a stronger brand.

Case Study

This case study describes how tech company Dyson aimed to get elite talent to apply to work for the company globally through Rethinkers, a cryptic online challenge.

Article

This article offers ten steps on negotiating to increase peace and harmony at work.

Article

In this article, the authors argue that due to the rate of environmental change in business, companies will have to adapt more rapidly than they have in the past.

Article

This event report outlines how Electronic Arts, the gaming specialist, is using digital data to inform its media strategy.

Article

This event report explores how the advertising industry is affected by, and affecting, the UK's exit from the European Union.

Article

This event report addresses how Microsoft, the technology group, ensures its advertising research function delivers the desired results in terms of both mindset and performance.

Article

This event report draws on research from LinkedIn and the 4A's (American Association of Advertising Agencies) to assess why planners and strategists are often dissatisfied in their roles.

Article

This article describes how The International Exchange's (TIE) original approach to leadership training helps to meet both the company's and the individual's personal objectives.

Article

This event report outlines how Hyatt, the hotels group, has turned digital innovation into a more rigorous, disciplined area of activity.

Case Study

This case study shows how McVitie's, a snack food brand, devised a Masterbrand campaign to unify its portfolio of products and increase sales in the UK.