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Case Study

Tata Motors successfully launched its new Hexa car model in India with digital content, influencers and events.

Case Study

This case study explains how Peugeot, the car brand, introduced the Peugeot i-Cockpit, a mobile campaign that invites users to see features of its new car that have taken inspiration from the cockpit of a plane.

News

KOLKATA: Experiential activity will play an important role in Tata Motors’ marketing of its Nexon compact SUV which launches this week, building on the success the manufacturer has had over the past year with models in other auto categories.

Case Study

This case study shows how Toyota's brand, RAV4, re-established its credentials in the SUV category to rejuvenate the declining brand in the Australian automotive industry.

Article

This event report looks at how Kia, the automaker, used a chatbot to promote its latest hybrid vehicle, the Niro, in the US.

Case Study

This case study explains how Volkswagen increased sales of its Amarok truck model in Australia by challenging perceptions of the truck in an initially unbranded campaign targeting tradespeople.

Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Case Study

This case study describes how car-maker Ford used an eight-minute film, starring Mads Mikkelsen, to launch its Edge SUV across Europe.

Case Study

This case study describes how car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

Case Study

This case study describes how Nissan, the automobile manufacturer, increased its share of the Crossover Utility Vehicles (CUV) market in Canada through the #conquerallconditionscampaign.

Case Study

This case study details how Toyota, a car manufacturer, reinvigorated its RAV4 compact SUV brand in the Australian market.

Case Study

This case study describes how Mercedes-Benz, the German car manufacturer, launched 3 new SUVs into the Italian market with a live broadcast from a drone on Periscope at the F1 Monza GP.

Case Study

This case study explains how car manufacturer Renault used headphones to launch a new SUV, the Kadjar, through mobile phones in Turkey.

Case Study

This case study describes how Honda, the automaker, engaged Australians by inviting them to critique its Odyssey people-mover; this reinvigorated the model and rebuilt trust in Honda.

Case Study

This case study shows how Nissan, a car brand, successfully increased sales by engaging some of its core customers in unusual locations in Japan.

Case Study

This case study details how the German car manufacturer Audi regained strength in the premium SUV segment in France, Germany and Italy, by adopting an aspiring campaign idea: 'greatness starts when you don't stop'.

Case Study

This case study explains how Mercedes-Benz, the car company, used a hologram to promote its new GLC SUV model in Australia.

Case Study

This case study shows how Land Rover, a car-manufacturing brand, created the 'greatest Valentine's Day gift ever' and used traditional mass media to target just four specific New Zealanders.

Case Study

This case study shows how Land Rover, a car brand, created an activation campaign based around an interactive billboard.

Article

This article describes how SUV brand Jeep launched a campaign in Australia that would drive people to their interactive website and increase sales for its Grand Cherokee.

Case Study

This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.

Case Study

This case study describes how the car manufacturer Lexus challenged expectations of what an SUV could be to launch its new NX product to a non-traditional SUV target audience.

Case Study

This case study explores how the Subaru Outback differentiated itself from its SUV competitors in Canada by positioning itself as "authentic" – in comparison to "faux" – when it came to adventures.

Case Study

This case study describes how Nissan, the automotive brand, created a virtual test drive experience to bridge the gap between consumers researching cars online and booking a test drive.

Case Study

This case study shows how Land Rover, the automotive brand, achieved 143% of UK pre-sale targets on its new model, the New Discovery Sport, over four months before the car was ready.