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Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Case Study

This case study describes how Toyota, the car maker, motivated staff in Toyota Centres across the UK in order to increase local marketing activity before the launch of a new model.

Case Study

This case study describes how Renault, the car maker, launched a new 4x4 model into a highly competitive market in the UK using a targeted CRM programme.

Case Study

This case study details how Volkswagen, a car manufacturer, sold its 2015 Volkswagen Golf Sportswagon in Canada with its Where's Sportswagon? campaign.

Case Study

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.

Case Study

This case study explains how Nissan used a masculine ad campaign to improve Canadians' opinion of its Rogue model and, in particular, its off-road capabilities.

Case Study

This case study describes how Japanese automotive company Mazda promoted its supermini car Mazda2 in New Zealand.

Case Study

This case study describes how Adam Opel AG, a car manufacturer, promoted its Opel (Urban City Car) to people that perceived themselves to be in the creative elite in Germany and Italy.

Case Study

Toyota, an automaker, promoted its subcompact Yaris model to young consumers in the US with this campaign.

Case Study

This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the Ukrainian car market.

Case Study

In 2011, US automaker Chevrolet launched Sonic, its hypermodern small car, with the ambitious goal of appealing to both babyboomers and millennials.

Case Study

This case describes the UK launch of the Audi A1, which represented the first time a prestige car brand had produced a small car.

Case Study

Despite strong performance attributes, the Kia Rio model - part of the Hyundai group's stable of cars - lacked a strong brand image that could help it connect with consumers in their 30s.

Case Study

Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.

Case Study

Volkswagen was a relatively unknown automotive brand in India with awareness of only 22%. But for the launch of its flagship Polo supermini model into the highly competitive hatchback segment, it was seeking an awareness of 40% and an ambitious sales target of 14,000 units.

Article

Mercedes-Benz in China faced a challenge in selling its Smart car. Several campaigns had resulted in high awareness and customer inquiries but these did not convert to sales.

Article

The goal for the Tata Nano was to sell the world's cheapest car (without compromising on safety, quality and environment) to the lower- and middle-income segments in India.

Case Study

The Audi A1 was launched in Ireland in October 2010, with the motor industry still struggling in the economic downturn.

Case Study

The Nissan Micra has the reputation in the UK of being a reliable and uncomplicated small car, and thus attracts a loyal clientele.

Case Study

Nissan, the automaker, wanted to market their new Juke model to a younger, edgier male audience in the UK who perceived Nissan to be a marque for older people.

News

NEW YORK: HTC, Dove and Uniqlo are among the "hot brands" which have made a real mark in the US this year, a report from Advertising Age, the industry title, has argued.

Case Study

A new concept car from Fiat, the Mio ("mine"), was launched in Brazil with this campaign. Fiat was the market leader in Brazil, and wished to innovate to maintain its position; Brazil, as a fast-growing economy, had become a priority for global car brands.

Case Study

Car manufacturer Audi wanted to promote the launch of its first prestigious small car, Audi A1, to young urban adults across Europe.

Case Study

As part of smart's 'The art of being smart' communications platform, Mercedes-Benz China was looking for an innovative and exciting way to stimulate sales of the smart microcar brand towards the end of 2010.

Case Study

In 2010, MINI was faced with a dramatically repressed market and no new product news. Our task was to create a campaign that would drive deep engagement around the strategy that MINI was a feisty way to move through an increasingly serious world.