Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

133 results found
Sort by

Case Study

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Case Study

This case study describes how Renault, the car maker, launched a new 4x4 model into a highly competitive market in the UK using a targeted CRM programme.

Case Study

This case study describes how Toyota, the car maker, motivated staff in Toyota Centres across the UK in order to increase local marketing activity before the launch of a new model.

Case Study

This case study details how Volkswagen, a car manufacturer, sold its 2015 Volkswagen Golf Sportswagon in Canada with its Where's Sportswagon? campaign.

Gunn Report

Contains the film creative 'Shock' for Smart Forfour by the agency BBDO in Germany.

Gunn Report

Contains the film creative 'Swearing Kids' for Smart Forfour by the agency BBDO Germany in Germany.

Case Study

This case study describes how in Germany Daimler AG stimulated interest in an ageing model of smart car boosting sales by highlighting its shortcomings.

Case Study

This case study explains how Nissan used a masculine ad campaign to improve Canadians' opinion of its Rogue model and, in particular, its off-road capabilities.

Gunn Report

Contains the print creative 'Fiat 500', 'Volkswagen Up', 'Peugeot 108' and 'Toyota Iq' for Smartfortwo by the agency CLM BBDO in France.

Gunn Report

Contains the film creative 'Shock' for Smart Forfour by the agency BBDO in Germany.

Case Study

This case study describes how Japanese automotive company Mazda promoted its supermini car Mazda2 in New Zealand.

Case Study

This case study describes how Adam Opel AG, a car manufacturer, promoted its Opel (Urban City Car) to people that perceived themselves to be in the creative elite in Germany and Italy.

Gunn Report

Contains the print creative 'College', 'Dinner', 'Soccer' for Volkswagen Polo Gti by the agency DDB Mexico in Mexico.

Gunn Report

Contains the print creative 'Restaurant', 'Entry' and 'Purse' for Smart Fortwo by the agency BBDO Berlin in Germany.

Case Study

Toyota, an automaker, promoted its subcompact Yaris model to young consumers in the US with this campaign.

Case Study

This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the Ukrainian car market.

Case Study

In 2011, US automaker Chevrolet launched Sonic, its hypermodern small car, with the ambitious goal of appealing to both babyboomers and millennials.

Gunn Report

Contains the print creative 'Mini Billboards' for Smart Fortwo by the agency Contrapunto BBDO in Spain.

Gunn Report

Contains the film creative 'Offroad' for Smart Fortwo by the agency BBDO Proximity in Germany.

Case Study

This case describes the UK launch of the Audi A1, which represented the first time a prestige car brand had produced a small car.

Case Study

Despite strong performance attributes, the Kia Rio model - part of the Hyundai group's stable of cars - lacked a strong brand image that could help it connect with consumers in their 30s.

Case Study

Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.

Case Study

Volkswagen was a relatively unknown automotive brand in India with awareness of only 22%. But for the launch of its flagship Polo supermini model into the highly competitive hatchback segment, it was seeking an awareness of 40% and an ambitious sales target of 14,000 units.

Article

Mercedes-Benz in China faced a challenge in selling its Smart car. Several campaigns had resulted in high awareness and customer inquiries but these did not convert to sales.

Article

The goal for the Tata Nano was to sell the world's cheapest car (without compromising on safety, quality and environment) to the lower- and middle-income segments in India.