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Article

Global strategies, campaign updates and trends in augmented and virtual reality.

Article

Global strategies, campaign updates and trends in the out-of-home market.

Article

This article considers the relationship of semiotics to science. A history of semiotics is provided.

Article

APAC is the leading region for e-commerce in the fashion, travel, books and FMCG categories, with China and Indonesia as influential markets.

Article

Explains how loyalty programs remain an important component of the shopping experience and details what marketers need to do to implement them successfully.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

News

India has most recently been a hotbed for competitors in the e-commerce space, with Amazon and Walmart making big investments.

Case Study

Cacau Show, a chocolate manufacturer, partnered with navigation app Waze to drive brand awareness and engagement during the Christmas period in Brazil.

Article

ASDA, a supermarket chain, got closer to their customers with its first longitudinal TV show ‘Our House’ in the UK.

Research Paper

Aldi, the value supermarket chain, changed how UK consumers viewed the store and Christmas shopping behaviours to contribute to a record-breaking Christmas 2017.

Article

Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.

Case Study

Heinz Baked Beanz in Australia executed a multi-channel integrated communications strategy to promote the new sizes of its traditional cans.

News

Redmart, Singapore’s leading online grocery service, has improved its performance in the fresh produce category through consumer-led research and technology.

Research Paper

Nailbiter, the technology platform, used its video market research capability in the US to produce better consumer insights for Airwick, an air care brand and Lysol, an American cleaning products brand.

Research Paper

Suze, the French alcoholic drink, rejuvenated its strategy to reach a younger and more mindful target in France, Switzerland, Germany and the US.

Case Study

Retailer Big Bazaar leveraged Google's search algorithm to get the most out of search and drive footfall in its stores in India.

Article

Redmart, Singapore’s leading online grocery service, used consumer-led research and technology to improve its performance in the fresh produce category.

Opinion

The banning of a Christmas TV ad for retailer Iceland highlights contradictions at the heart of the UK's political ad regulations –  rules,  argues politicaladvertising.co.uk’s Benedict Pringle, that were made for a more limited media world and which need updating.

Case Study

Rice brand Reem Ka Steam used digital and social media to launch its products into the local consumer market in Pakistan.

Case Study

VinMart+, a supermarket chain, used targeting in-app ads to increase footfall into its stores in Vietnam.

News

The giant American candy market is being forced to redefine the concept of impulse buying in the face of the twin threats from the growth of online shopping and health concerns.

Research Paper

Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.

Opinion

Social media has been a part of media plans for a long time, but accurately measuring how it affects not only the overall communications effectiveness but the bottom line has proved extremely difficult.

Case Study

Edeka, a German supermarket chain, triggered a huge, international press echo, engagement and awareness when it removed all the non-German products from a supermarket to demonstrate the loss when national diversity is missing.

Article

Brands in the US are transforming brick-and-mortar stored for bottom-line success.