Research Paper
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Lara Spiteri Cornish, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 437-473
Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role.
Research Paper
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Michael T. Ewing, David B. Stewart, Dineli R. Mather and Joshua D. Newton, Journal of Advertising Research, Vol. 54, No. 2, 2014, pp. 205-216
Few marketing campaigns purely are viral. Most comprise both viral (peer-to-peer transmission) and non-viral (firm-initiated transmission) components.
Research Paper
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Clinton Amos and Stacy Landreth Grau, International Journal of Advertising, Vol. 30, No. 4, 2011, pp. 693-719
The theory of visceral influences posits that certain drive states are commonly associated with impulsive behaviour, and that cues that maximise a reward’s temporal and hedonic appeal can even persuade wary consumers.
Article
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Barbie Clarke, Credos, June 2011
An in-depth look at children's development, considering child psychology, recent developments in neuroscience, sociological studies, social competence, and children's understanding of advertising.
Research Paper
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Petya Eckler and Paul Bolls, The Journal of Interactive Advertising, Vol. 11, Issue 2, Spring 2011, pp. 1-11
Viral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective.
Research Paper
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Fred Bronner and Robert de Hoog, International Journal of Market Research, Vol. 52, No. 2, 2010, pp. 231-248
Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic word-of-mouth).
Research Paper
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Yongjun Sung, Federico de Gregorio and Jong-Hyuok Jung, International Journal of Advertising, Vol. 28, No. 2, 2009, pp. 257-285
Over the years, the practice of placing branded products within films has gained popularity worldwide.
Research Paper
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Tim Ambler, International Journal of Advertising, Vol. 27, No. 5, 2008, pp. 885-895
Regulation of advertising to children is receiving increased attention. We need to distinguish areas where practice needs reform from criticism based on flawed models of how advertising works and from wrongly perceived changes in advertising practice.
Research Paper
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Agnes Nairn and Cordelia Fine, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 447-470
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them.
Research Paper
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Hyuk Jun Cheong and Margaret A. Morrison, The Journal of Interactive Advertising, Vol. 8, No.2, Spring 2008
In the time since the advent of the Internet, the influence of online recommendations on consumer decision making has attracted great attention.
Research Paper
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Vince Mitchell, Jonathan E. Macklin and Jez Paxman, International Journal of Advertising, Vol. 26, No. 2, 2007, pp. 199-222
This study identifies social uses of advertising by young male adults who have been brought up in a mass media-driven society, which makes them more advertising literate.
Research Paper
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Barbara B. Stern, Cristel Antonia Russell and Dale W. Russell, International Journal of Advertising, Vol. 26, No. 1, 2007, pp. 9-36
The purpose of our study is to investigate the negative influence of textual images of damaged women characters in soap operas on the female consumers who constitute the majority of viewers.
Article
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Paul Marsden, Market Leader, Issue 33, Summer 2006, pp. 45-47
Consumer panels are traditionally one of the most important tools in carrying out market research, and the increasing prominence of the internet has the potential for engaging vast numbers of consumers in dialogue to boost loyalty, create advocacy and drive sales.
Research Paper
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Lance Porter and Guy J. Golan, The Journal of Interactive Advertising, Vol. 6, No.2, Spring 2006
This study sought to examine and define a division of Electronic Word-of-Mouth (eWOM) known as viral advertising.
Research Paper
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Antti Vilpponen, Susanna Winter and Sanna Sundqvist, The Journal of Interactive Advertising, Vol. 6, No.2, Spring 2006
This article presents a network analysis of electronic word-of-mouth referral communication in a real life online environment.
News
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20 October 2005
'Nader the Crusader', better known as consumerist veteran Ralph Nader, is one of the activists behind Consumer Alert, a Portland, Oregon, located lobbying body.
Article
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Marie Lena Tupot and Tim Stock, Admap, April 2004, Issue 449, pp. 32-34
Tim Stock and Marie Lena Tupot, of New York’s scenarioDNA, explain the concept of ‘embed marketing’, which moves beyond the conventional push/pull theory of advertising and aims to implant the evolving brand within the life of the evolving target audience.
