Lara Spiteri Cornish, International Journal of Advertising, Vol. 33, No. 3, 2014, pp. 437-473
Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role.
Clinton Amos and Stacy Landreth Grau, International Journal of Advertising, Vol. 30, No. 4, 2011, pp. 693-719
The theory of visceral influences posits that certain drive states are commonly associated with impulsive behaviour, and that cues that maximise a reward’s temporal and hedonic appeal can even persuade wary consumers.
Tim Ambler, International Journal of Advertising, Vol. 27, No. 5, 2008, pp. 885-895
Regulation of advertising to children is receiving increased attention. We need to distinguish areas where practice needs reform from criticism based on flawed models of how advertising works and from wrongly perceived changes in advertising practice.
Agnes Nairn and Cordelia Fine, International Journal of Advertising, Vol. 27, No. 3, 2008, pp. 447-470
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them.
Paul Marsden, Market Leader, Issue 33, Summer 2006, pp. 45-47
Consumer panels are traditionally one of the most important tools in carrying out market research, and the increasing prominence of the internet has the potential for engaging vast numbers of consumers in dialogue to boost loyalty, create advocacy and drive sales.
Marie Lena Tupot and Tim Stock, Admap, April 2004, Issue 449, pp. 32-34
Tim Stock and Marie Lena Tupot, of New York’s scenarioDNA, explain the concept of ‘embed marketing’, which moves beyond the conventional push/pull theory of advertising and aims to implant the evolving brand within the life of the evolving target audience.