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Research Paper •
Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role.
Research Paper •
Few marketing campaigns purely are viral. Most comprise both viral (peer-to-peer transmission) and non-viral (firm-initiated transmission) components.
Research Paper •
The theory of visceral influences posits that certain drive states are commonly associated with impulsive behaviour, and that cues that maximise a reward’s temporal and hedonic appeal can even persuade wary consumers.
Article •
An in-depth look at children's development, considering child psychology, recent developments in neuroscience, sociological studies, social competence, and children's understanding of advertising.
Research Paper •
Viral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective.
Research Paper •
Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic word-of-mouth).
Research Paper •
Over the years, the practice of placing branded products within films has gained popularity worldwide.
Research Paper •
Regulation of advertising to children is receiving increased attention. We need to distinguish areas where practice needs reform from criticism based on flawed models of how advertising works and from wrongly perceived changes in advertising practice.
Research Paper •
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them.
Research Paper •
In the time since the advent of the Internet, the influence of online recommendations on consumer decision making has attracted great attention.
Research Paper •
This study identifies social uses of advertising by young male adults who have been brought up in a mass media-driven society, which makes them more advertising literate.
Research Paper •
The purpose of our study is to investigate the negative influence of textual images of damaged women characters in soap operas on the female consumers who constitute the majority of viewers.
Article •
Consumer panels are traditionally one of the most important tools in carrying out market research, and the increasing prominence of the internet has the potential for engaging vast numbers of consumers in dialogue to boost loyalty, create advocacy and drive sales.
From subservient chickens to brawny men: a comparison of viral Advertising to television advertising
Research Paper •
This study sought to examine and define a division of Electronic Word-of-Mouth (eWOM) known as viral advertising.
Research Paper •
This article presents a network analysis of electronic word-of-mouth referral communication in a real life online environment.
News •
'Nader the Crusader', better known as consumerist veteran Ralph Nader, is one of the activists behind Consumer Alert, a Portland, Oregon, located lobbying body.
Article •
Tim Stock and Marie Lena Tupot, of New York’s scenarioDNA, explain the concept of ‘embed marketing’, which moves beyond the conventional push/pull theory of advertising and aims to implant the evolving brand within the life of the evolving target audience.