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Article

Redmart, Singapore’s leading online grocery service, used consumer-led research and technology to improve its performance in the fresh produce category.

Opinion

At the end of the year, trends are all around us. From across the marketing circuit, here are some that could cause a rumble in the coming year.

Article

FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.

Article

Legacy brands face a major challenge in adapting to the rise of direct-to-consumer (DTC) companies across a wide range of industries.

Case Study

Coffee brand Nescafé used a combination of radio and digital to increase consumption and grow sales of coffee among young Indians.

Case Study

Asset management brand Eastspring Investments harnessed the power of the app in Singapore to increase awareness and drive purchase intent.

Case Study

Coffee brand Nescafé used an innovative campaign in Indonesia to strengthen brand appeal and increase trial among youth in a cluttered category.

Article

Procter & Gamble, the consumer goods giant, is evolving its approach to marketing research in a bid to more fully understand changing behavior.

Article

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

Research Paper

Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.

Research Paper

Babbel, the language learning app, conducted research in Germany to create a spark that propelled the company forward to engage internal stakeholders in novel ways, and achieve impact as well as a culture change.

News

Confectionery giant Mondelēz has revealed the strategy behind its major marketing shake up, and it’s all about being “fast, focused and fearless”.

News

Royal Bank of Scotland (RBS) is planning to roll out a standalone digital consumer bank in the UK as it seeks to fend off growing competition from fintech challenger banks, such as Monzo and Revolut.

Opinion

There’s no one way to tackle digital transformation, says Rahmyn Kress, chief digital officer at Henkel.

Article

Analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

Article

Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.

Case Study

Koinex, a cryptocurrency exchange, avoided a potentially disastrous financial crisis in India and shows the vast power of PR.

News

BEIJING: Comfort is winning over sex appeal in China’s bra market as women are increasingly choosing wireless, more comfortable bras as part of a shift that could affect the global market.

News

GLOBAL: A new kind of service is tapping into embarrassing medical conditions, as companies sell and deliver pharmacy products in a ‘disruptive’ marketplace that saves customers blushes.

Article

Foot Locker, the sneaker and apparel retailer, has developed a three-pronged strategy to engage millennials and members of Gen Z.

Article

Kingspan Group, the building materials firm, made effective use of analytics as part of the launch program for its Kooltherm insulation product.

News

LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.

News

BEIJING:  Alibaba is extending its service offer to support China’s primary care system, and using its immense reach to solve resource inequality between regions and bring a new standard of care through online doctor consultations.

Article

Away, the direct-to-consumer luggage brand, has developed various ways of engaging its target audience beyond pure e-commerce.

Article

Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.