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Case Study

This case study shows how Dubai Cares, a children's charity, was able to reverse the increasing audience desensitisation to charitable causes in the UAE by showcasing real children's creativity and resilience through social media tutorials.

Case Study

This case study shows how Nissan, the car brand, made use of its recent sponsorship deal to reconnect with its Asian expats customer base and increase sales in the UAE.

Article

This event report outlines how Aditya Birla Group, the Indian conglomerate, has used the Net Promoter Score (NPS) to deepen customer understanding.

Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

News

GLOBAL: Emerging markets now account for 51% of global spend on FMCG, rising from 48% in just three years, according to new figures from Kantar Worldpanel.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

Case Study

This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.

Case Study

This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.

Case Study

This case study shows how Coca-Cola, a carbonated beverages brand, overturned declining sales in Sri Lanka through an interactive campaign.

Case Study

This case study shows how Manthri.lk, Sri Lanka's only parliamentary monitoring platform, raised political awareness using a social experiment campaign.

Case Study

This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.

Case Study

This case study shows how Panadol, a pain relief brand, engaged with Sri Lankans to promote happiness and increase its brand affinity.

Article

This article covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

News

TOKYO/HONG KONG: Asia accounts for around half of L'Occitane's global revenues and now the French premium beauty retailer is aiming for further growth in the region with a digital push.

News

NEW DELHI: Marketers in India – and the wider Asia-Pacific region – are prioritising social media as a source of both consumer insight and campaign evaluation, a new study has revealed.

Article

This paper considers the changes in brand communications with women, how pro-female and empowerment rhetoric is gaining prevalence.

Article

This article demonstrates how brands can use packaging to convey their stories and build up a mythology around them.

Research Paper

This article explains Unilever's Good 2 Great Communications initiative, which encourages marketers to go beyond the limits of category and country, and create resonant advertising that speaks to people within their cultural context.

Case Study

This case study shows how Mawbima, one of Sri Lanka's most important national newspapers, saw an opportunity at the Sinhala and Tamil New Year – a festival of equal significance to both majority Sinhalese and Tamils – to bring them together by creating a unique plate covering that encouraged sharing amongst the two races.

News

SINGAPORE: China's economic slowdown is affecting consumer confidence across the wider Asia region, new data has shown.

Article

This event report discusses how Google is going 'mobile first' to connect the next billion internet users, particularly in India and Indonesia.

Article

This report summarises the findings of Warc's mobile marketing survey, conducted across Asia-Pacific on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.

Opinion

The Warc Prize for Asian Strategy Awards went live on warc.com last week. These awards recognise and reward great strategic thinking in marketing in the region.

Case Study

This case study demonstrates how HCL, the technology company in India, used its corporate film to grow awareness on social media.

Case Study

This case study illustrates how World Animal Protection, an animal rights charity in the UK, changed public behaviour by raising awareness on animal tour rides.