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Case Study

PlayStation, the games console brand, used an integrated campaign with a focus on social media to connect with casual gamers across Southeast Asia.

News

BANGKOK: Alibaba Group, the Chinese e-commerce giant, has forged a strategic partnership with the government of Thailand that involves the establishment of a smart digital trading hub in the country.

Case Study

Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.

News

OSLO: A retailer that has become emblematic of elegant Swedish design, IKEA’s traditional out-of-town business model is under threat.

Article

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.

Case Study

BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the 18- to 34-year-old audience.

News

SINGAPORE: Although international ride-sharing giant Uber’s Southeast Asia operations have been acquired by regional rival Grab, the battle between Asia’s home-grown ride-sharing brands seems set to continue.

Article

As mobile devices and apps become an increasingly indispensable part of modern life, brands and app designers need to ensure they are measuring growth and success efficiently.

News

SINGAPORE: WARC today launches the 2018 WARC Prize for Asian Strategy, seeking the best evidence of strategic marketing thinking in Asia.

Opinion

If words reflect their cultures, then Malcolm White suggests, we need some new words to reflect the reality of the current marketing communications culture.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

News

SINGAPORE: As consumers in Asia increasingly opt for digital payments in place of cash, Singtel Group has announced plans to create a platform that connects mobile wallet users across the region.

Article

Argues that the 90s were not a golden age but marketing is about to enter one, thanks to changes in data gathering and technology.

Article

This Company Profile from Euromonitor provides key details and analysis of Inter IKEA Systems BV.

News

SINGAPORE: Grab, the biggest ride-hailing firm in Southeast Asia, is reported to be close to securing a deal with Uber Technologies, which would see Grab buy out its US rival in parts of the region.

Article

Adapting to Facebook‘s changes, getting the balance right on ‘push’ and ‘pull’ marketing, and effective influencer marketing will be three key areas of focus of many APAC marketers in 2018.

Article

This article explores what new brands need to consider when launching, as marketplaces are often highly cluttered and a launch strategy requires significant investment over the long-term.

News

BANGKOK: Ecommerce spending in Thailand remains far lower than the global average despite the country’s high mobile penetration.

News

SINGAPORE: With Singapore set to announce a new budget next week, it could likely include a tax on e-commerce services such as Amazon and Lazada, in what could become a region-wide trend of levelling the field for brick and mortar retailers.

Article

This article, based on a comprehensive survey by Twitter, delves into the mCommerce habits of Twitter users in various international markets.

News

JAKARTA: Indonesia is witnessing the rapid growth of Go-Jek, a transport-based super app which, like China’s WeChat, has moved outside of its original remit into multiple new functions.

Article

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

News

BANGKOK: E-commerce is growing quickly in Thailand but only makes up about 1% of total purchases and marketers need a strategic approach to be successful, according to a local expert.

News

SEOUL/SINGAPORE: Samsung, the South Korean electronics giant, and Grab, Southeast Asia’s largest ride-hailing service, have joined forces in an initiative aimed at boosting the region’s digital economy.

Article

Thailand's demographics are changing quickly, with more educated women, ongoing urban-rural economic discrepancies and the rise of Bangkok as a SE Asian consumer power all major trends.