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Case Study

This case study explains how Lifebuoy, the soap brand, extended its 'Help a Child Reach 5' initiative to more countries with the help of donors by releasing an emotional film online.

Case Study

This case study shows how The Heart Foundation, a heart disease organisation, successfully changed New Zealander's behaviours towards heart attacks using an effective TV ad campaign.

Case Study

This case study shows how The Heart Foundation, a heart disease research foundation, raised awareness about the symptoms of heart attacks in New Zealand, by gamifying the experience on social media.

Article

This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.

Research Paper

This paper describes consumer and shopper research that led to a successful portfolio reconfiguration of PepsiCo's salty-snack multipacks in Colombia.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Research Paper

This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Sofina, Merries and Biore.

Case Study

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Research Paper

This paper explores the application of machine learning for acquiring TV shows, the secondary content that channels use to supplement original programming.

Article

This article explores the demographic, socioeconomic, technological and attitudinal shifts that are fundamentally changing the nature of parenthood.

Case Study

This case study shows how Lifebuoy, a health soap brand, successfully targeted United Nations policy makers with an emotional campaign about child mortality in India.

Case Study

This case study shows how the UK Government increased voter registration by creating an emotional campaign targeted at expats who were considering returning home in the near future.

Case Study

This case study describes how The Heart Foundation, a New Zealand charity for heart disease awareness, created a challenge, 'The Heart Attack Act' that taught people how to recognise heart attack symptoms.

Article

This event report outlines how HP leverages various digital tools and data sources to help drive demand for its printers.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH Moët Hennessy Louis Vuitton, the owner of brands such as Christian Dior, Givenchy, Guerlain, BeneFit, Fresh and Make Up For Ever.

Article

This event report explores how Coca Cola is getting its product featured on dining tables across the US by assisting large retail chains to sell complete meals with food and drink all for one price.

Case Study

This case study looks at a campaign from Colombia's Ministry of Environment and Sustainable Development to reduce the destructive lionfish population, by growing the perception of it as a trendy dish, thereby increasing demand.

Case Study

This case study shows how Vodafone, a mobile carrier, was able to tackle the huge social problem of domestic violence in Turkey by using a specially developed app.

Research Paper

This article describes the ways in which brand marketing is rapidly changing and how businesses and marketers will have to adapt.

Case Study

This case study describes how Grupo ƒxito, a Colombian retailer, enhanced its corporate social responsibility and achieved mass reach with a documentary showcasing the country's natural wonders that was promoted on social media.

Case Study

This case study describes how Vodafone, the only foreign brand in the Turkish GSM market, created a mobile application and an accompanying integrated campaign to address a serious social problem.

Article

This article argues that marketers must appeal specifically to the distinct behavioural groups that make up the modern British family.

Research Paper

This paper looks at the power of social marketing campaigns in the light of World Bank data that places 43% of the Indonesian population under the poverty line.

Research Paper

This article examines how HBO Latin America continues to grow and asks who is the audience and how do they consume and search for content.