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Article

Visa, the payments company, enhanced various brand metrics in Brazil through a program based around charitable giving.

Case Study

Nippon Pylox, a Malaysian spray paint brand, increased sales despite a limited marketing budget by understanding its target audience.

Case Study

Transnational consumer goods company Unilever updated its corporate 1001 Inspirasi Ramadhan campaign to create unprecedented standout during Ramadan, Indonesia's busiest retail period.

Case Study

IHOP, the restaurant chain, used audience targeting to increase visits and sales in the US.

Article

The Advertising Research Foundation (ARF), the industry body, is seeking to advance new standards for data usage in the marketing ecosystem.

Article

Denny’s, the quick-service restaurant chain, has successfully reinvigorated its brand in the face of various headwinds.

Article

The Advertising Research Foundation (ARF), the industry body, is seeking to advance new standards for data usage in the marketing ecosystem.

Article

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.

Article

Car insurance is dominated by price comparison websites, but new opportunities exist for brands that look in the right places.

Case Study

Shell Select – the petrol station convenience store – ran a multichannel campaign to increase footfall and boost sales in Malaysia.

Case Study

Shell Select – the petrol station convenience store – used limited-edition specially designed bottles of its own-brand water as a promotion to drive footfall and increase profit margins in Malaysia.

Case Study

The Association of Philippine Broadcasters, an industry body, created a video to encourage tolerance towards Muslims.

Case Study

Quick-service food brand KFC launched a fun gameshow-based campaign in Malaysia to raise brand awareness and increase sales in a competitive sector.

Case Study

Mouthwash brand Listerine used an innovative media mix to reverse its sales decline and grow the category in Malaysia.

Case Study

BookMyShow, an online ticketing platform in India, grew ticket sales, app adoption and engagement with an online campaign.

Case Study

Amazon, the online marketplace, used a programme to engage female entrepreneurs in India to increase the number of products handmade by Indian women available on its platforms.

Case Study

P&G, the manufacturer of family, personal and household care products, produced a song at Ramadan to increase share across all categories in Indonesia.

Case Study

Paint brand Boysen employed an integrated campaign in the Philippines to raise awareness in a low-involvement category.

Case Study

Dressings and spreads brand Kissan created an online recipe repository to raise awareness and drive category growth in India.

Case Study

Indian hair oil brand Nihar Shanti Amla grew equity, engagement and reach with an English language education programme.

Case Study

B-vitamin supplement brand Neurobion used an experiential campaign to increase market share in the Philippines.

Case Study

Dettol, the hygiene brand, increased its market share in India by increasing relevance.

Case Study

Universal Studios Singapore, Universal's theme park, grew awareness with its Halloween Horror Nights event.

Case Study

Kimstore, a Philippines-based online gadget store, used a multi-media campaign to encourage its growing customer base to engage with it via m-commerce.

Case Study

Nanhi Kali, an organisation working for girl children education in India, used a storybook-based campaign to raise awareness and increase donations.