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Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

Case Study

This case study explains how UnitedHealthcare, an American health insurance company, used humorous ads - including on TV, radio and social media - to build trust, consideration and sales.

Case Study

This case study explains how car company Renault used an app, a TV show and a roadshow to increase sales among business people in Italy.

Article

This article looks at how brands have used people to both encourage social change and improve advertising effectiveness through seven key "ingredients".

News

NEW YORK: A bot that builds bots for small businesses has been created by R/GA and Reply.ai in an effort to democratize the technology.

Case Study

This case study explains how marketing services company Deluxe Corporation used content marketing to build brand recognition and explain its services in the US.

Opinion

When Alex Bogusky was creative director of the agency that bears his name, he insisted on being read the press release before seeing the creative work.

Article

This article provides the best habits of ANA Multicultural Excellence Award nominees and winners to gain an insight on how to apply multicultural marketing successfully.

News

SYDNEY: Amazon, the e-commerce giant, has said it will expand its offering in Australia to include retail services with "low prices, vast selection, and fast delivery" later this year.

Case Study

This case study describes how Black Mirror, a new rapid insights smartphone app, was launched into the Australian market by CHE Proximity.

Case Study

This case study describes how TD Bank, a Canadian financial services provider, demonstrated its commitment to a small-business owner customer base who felt that the bank didn't care, by sharing ad space and promoting its small business customers.

News

WASHINGTON DC: Small and medium-sized businesses (SMBs) are rapidly adopting mobile apps, and increasing sales and improving customer service are the two main reasons driving the trend, a new survey has found.

Article

This article explores the rise of 'daigou' (shoppers who buy Australian brands to re-sell in China) as a powerful shopper segment in Australia and offers advice for building a daigou engagement strategy.

Case Study

This case study looks at Green's, a British gluten-free beer brand, that rebranded in order to sit more comfortably among mainstream beer shelves, a departure from the prior 'pharmaceutical look'.

Case Study

This case study details how Selwyn's, a seafood snack manufacturer, redesigned the packaging for its Crispy Seaweed Snacks to increase distribution in the UK.

Case Study

This case study describes how Harrogate Spring Water, a UK mineral water brand, achieved cut through in the tough British water market with a redesigned bottle and a new brand positioning.

Article

This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.

Case Study

This case study describes how TD Bank, a Canadian bank, increased its consideration amongst small business owners by demonstrating commitment to them.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

News

WASHINGTON: US consumers shopping over the holiday weekend preferred online destinations to bricks-and-mortar stores, according to data from the National Retail Federation.

Case Study

This case study demonstrates how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with Millennials in the US by focusing its communications around what matters to its target audience.

News

BANGALORE: Twitter India has seen a 150% surge in ad revenues over the past 12 months as brands and government make increased use of the social networking platform, a top executive has claimed.

News

NEW DELHI: Facebook India is seeking to increase its relevance by expanding its reach to include more non-English speakers and attracting more small business advertisers in lower tier cities.

Article

This article argues that planning, creating, distributing and optimising valuable content can drive brand awareness, spark lead generation and deliver business value.

Case Study

This case study shows how Officeworks, Australia's largest office products retailer, took a combined approach to sales activation and brand building to increase its sales and brand awareness.