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Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

News

A major survey of 10,000 shoppers around the world appears to have come up with a possible answer to breathing life into old-fashioned bricks and mortar retail – the “multisensory” in-store experience.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Article

Smart speakers are influencing a wide range of consumer habits, according to research by NPR, the public radio broadcaster, and Edison Research, the research firm.

Article

Provides key details and analysis of Adidas AG in the clothing and accessories market.

Opinion

Winning the 2018 WARC Awards’ Social category Grand Prix and Path-to-Purchase Special Award, McDonald’s Full-heart Support for Gaokao campaign achieved unprecedented engagement and footfall for the fast-food restaurant in China.

Article

Global strategies, campaign updates and trends in the use of online video.

Article

Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales.

News

The rapid rise in demand for online payment services in India is opening up huge new revenue streams as the data collected reveals insights into consumer habits and preferences.

Article

Explains how loyalty programs remain an important component of the shopping experience and details what marketers need to do to implement them successfully.

Article

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.

Article

When it comes to e-commerce readiness, most companies fall into one of four distinct stages: crawl, walk, run or fly.

Article

Mars Wrigley, the confectionery company, has uncovered powerful new insights regarding the role that its products can play during major seasonal events.

Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Georgia-Pacific, the paper products company, has tapped the power of shopper information to gain an in-depth understanding of consumers.

Case Study

Listerine, a brand of antiseptic mouthwash product, segmented its audience to deliver targeted ads on Facebook, achieving an ROI of 3.2%.

Case Study

Méliuz, a cashback platform, created push notifications for mobile users in its affiliate supermarkets, offering them the best cashback deals to encourage engagements with its mobile app in Brazil.

Article

Summarises Admap's December issue by looking at five consumer trends that will affect marketers in the year ahead, exploring both the opportunities and challenges these present.

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

Article

Explains changes to consumer behaviour among young people and how this needs to be carefully considered for the advertising and marketing industry to remain relevant.

Article

Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.

News

As shoppers across Asia increasingly prefer to buy online, brick-and-mortar retailers have yet to fully capitalise on their particular strengths according to a new report.

News

China’s economic life is moving rapidly online, which can make life easier in many ways for many people but it is a development that is not without challenges for some sections of society either.

Case Study

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.