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Article

This Company Profile from Euromonitor provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobby Brown.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Case Study

This case study shows how Gillette, a shaving razors brand, reversed declining brand affinity trends with 'how-to' tutorial experience videos in the US.

Article

This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Article

The article explores how Woolworths, one of Australia's biggest grocery retails, successfully relaunched its loyalty scheme with a personalisation focus after the company was forced to abandon an unpopular change.

Article

This article offers ten lessons from P&G's former Global President for E-Business, Deb Henretta, on future-proofing and digitally transforming large companies.

Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

Article

This article explores the topic of Masterbrands, a point of reference from which subsidiary brands flow, and a guiding architecture for the outlook of the company.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

Case Study

This case study examines how Dove, a personal care brand, drove awareness of Dove Men+Care and its vision of a nurturing masculinity through video in the UK.

Article

This exclusive report analyses the most effective social media campaigns, including an in-depth review of how social strategy drives effectiveness and practical suggestions for other brands to follow.

Research Paper

This paper describes a qualitative research project for Unilever, the consumer goods manufacturer, which wanted to understand better how Turkish men shopped online for personal care products.

Case Study

This case study shows how Gillette, a shaving products brand, doubled its sales during China's Singles Day festival by using a virtual-reality mini-movie campaign.

Article

This report describes how FMCG brands are using mobile strategies including geo-targeting, iBeacon technology and online brand films to innovate the path-to-purchase.

Case Study

This case study describes how Philips India, the electronics brand, increased consideration of its male hair removal products with the use of a character-fuelled digital campaign: It's time to #Unpain.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This event report addresses how Procter & Gamble – the owner of brands like Always, Pantene and Tide – is seeking to maintain high standards of creativity across its widely diverse output.

News

LONDON: Unilever's readiness to explore new areas has taken another turn as its Persil laundry brand trials a partnership with a mobile dry cleaning and laundry start-up.

Article

This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.

Article

This article examines the best practices involved in extending a brand beyond its original product, including understanding the brand, setting new visions, and thinking about delivering competitive product benefit.

Case Study

This case study explores how Gillette, a personal care products brand owned by Procter & Gamble, launched its new Flexball razor and reconnected with apathetic millennial men in the US.

Case Study

This case study describes how British shaving brand Wilkinson Sword used the power of micro-influencers to launch a new product and paid media to amplify the effect.

Research Paper

This article examines how HBO Latin America continues to grow and asks who is the audience and how do they consume and search for content.

Article

This short report summarises the results for the UK from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.