Article
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Stephen Whiteside, Event Reports, SXSW 2018, March 2018
Johnson & Johnson, the healthcare giant, has built out a Content Lab that helps it tell stories in more compelling ways.
News
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19 April 2018
NEW DELHI: Overall levels of brand trust in India are falling, with a “trust gap” emerging, according to an annual consumer survey to establish the country’s most trusted brands.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards, April 2018
A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Addressable TV currently (2018) reaches around 40% of UK homes, a figure predicted to rise to 60% within a couple of years.
Article
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Alex Brownsell, WARC Trends, April 2018
Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.
Article
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WARC 100, April 2018
This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.
News
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18 April 2018
SINGAPORE: Nine in ten potential bookings in the Asia-Pacific travel sector are abandoned before purchase, according to research which also demonstrates that retargeting with a degree of personalisation can successfully recover at least some of ...
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Premium ice-cream Häagen-Dazs turned around a sales slump with a packaging redesign aimed at attracting millennial consumers back to the brand.
News
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18 April 2018
ORLANDO, FL: Anheuser-Busch InBev, the brewer, is developing a content model that works at high speed and delivers enhanced relevance, while also proving a cost effective means of reaching consumers.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.
News
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17 April 2018
NEW YORK: OTT is emerging as a viable secondary content distribution platform for local TV channels to capture certain audiences and generate new advertising revenue streams.
News
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16 April 2018
NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Lucas Herscovici, Anheuser-Busch InBev’s Global Marketing VP/Consumer Connections, Insights and Innovation says that advertisers need to be able to stop interrupting and start attracting consumers by making content that is culturally relevant, and that people want to see.
Case Study
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Jennifer Murray, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US.
News
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16 April 2018
NEW YORK: Netflix, the video streaming service, has built a reputation for creating award-winning original shows, such as House of Cards, but it has emerged that a full 80% of its viewing in the US actually comes from licensed TV and movie content.
Case Study
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Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.
Case Study
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Tracy Reilly, Zeida Camacho, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Prudential, the financial services company, used a video distributed through social media to raise awareness of the issue of unemployment among American veterans.
Case Study
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Sam Wise, Vitor Forte, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.
Case Study
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Alejandro Lozada, Ericka Tolosa, Pablo Batlle, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Tecate, the Mexican beer brand, used a campaign against domestic violence to increase sales in Mexico.
Case Study
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Gilad Kat, Guy Melzack, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Procter & Gamble, the consumer goods giant, has been at the forefront of driving change in the digital-marketing space, and has further ambitions to pursue in this space.
Case Study
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Marc Phillips, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
E-commerce platform eBay used a social media campaign to achieve significant positive change in how it is perceived by US and UK youth.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
Anheuser-Busch InBev, the brewing giant, conducted a high-profile review of its media duties around the world to ensure they were truly fit for purpose.
Article
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Geoffrey Precourt, Event Reports, ANA 2018 Brand Masters, March 2018
Land O’Lakes, the agriculture and food company, faced the challenge of blending its proud heritage with changing consumer tastes.
Case Study
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Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Banking brand Emirates NBD created a unique programme to help people with disabilities into employment, at the same time earning positive word of mouth and B2B goodwill.
