Opinion
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Geoffrey Precourt, January 2019
Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth.
Article
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Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.
Article
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Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.
Article
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Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.
News
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22 January 2019
Spain’s La Liga, the country’s leading association football league, is aiming to win more fans in India and boost viewing figures into the bargain.
Article
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Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.
Case Study
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Ronnie Thomas, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Tech, 2018
HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.
Opinion
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MediaLink & CES, January 2019
Americans continue to adopt—and spend on— technology in ways that were unimaginable a decade ago. That trend is causing tectonic shifts in media consumption and power.
News
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18 January 2019
The US appears to be witnessing a resurgence in over-the-air TV (OTA), research by Nielsen has found.
News
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17 January 2019
The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.
News
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16 January 2019
PepsiCo, the food and beverage giant, is tapping into the power of “augmented intelligence” as it seeks to generate powerful consumer and strategic insights.
News
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15 January 2019
Editors and publishers from around the world expect digital display advertising to remain an important income stream this year – though over half say their main revenue focus will switch to subscriptions and membership.
News
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15 January 2019
Korean beauty products, especially skincare, have become a huge global phenomenon, but there are signs of a domestic backlash against prescribed beauty norms and the associated costs in time and money.
Case Study
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Anh Vu, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.
News
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14 January 2019
Amazon is currently a relatively minor player in digital advertising, but that is likely to change rapidly over the next couple of years, as a new survey of top US media buyers has found they expect to double their adspend with the online retail ...
Case Study
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Kristin Bell, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.
Article
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Sam Peña-Taylor, Event Reports, Shopper Insights & Retail Activation Conference, October 2018
Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.
Opinion
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Anthony Fletcher, January 2019
Anthony Fletcher, CEO of healthy snack brand graze, outlines the key considerations for entrepreneurs and companies looking to get started on DTC.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report explains how marketers can be effective in their use of short-form video.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.
News
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11 January 2019
With a commanding 50% share of the passenger car market in India, Maruti Suzuki’s marketing strategy has taken a different direction to its rivals as it deploys celebrities to promote sales channels rather than particular auto brands.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.
News
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10 January 2019
Procter & Gamble, the FMCG business, is fusing consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief brand officer Marc Pritchard.
News
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10 January 2019
The rising excitement over influencer marketing campaigns in India is highlighted in a new survey of over 500 brands and content creators.
