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News

LONDON: The vast majority (95%) of CMOs at leading brands in the UK say they have overhauled their digital strategies this year following widespread publicity about brand safety, fraud and transparency, a new survey has revealed.

News

NEW YORK: The 4A’s (American Association of Advertising Agencies), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) have jointly called for industry self-regulation to help “banish” the most ...

Article

Marketers are failing to drive growth as a result of several shortcomings that are widespread in the industry, according to Bob Liodice, President/CEO of the ANA.

Opinion

GroupM's John Montgomery, EVP, Global Brand Safety, told WARC why advertisers can never totally eliminate the risk of appearing alongside inappropriate content; while it is possible to introduce strong safety measures, he adds, these come at a cost.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Research Paper

This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.

Research Paper

This paper details the findings of a study into consumer attitudes and awareness across Europe of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), a mechanism for consumers to control their preferences for online behavioural advertising.

Research Paper

This paper describes a desk research project for Avon, the cosmetics company, to provide cost-effective insights into its sales representatives in Brazil.

Research Paper

This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.

News

SYDNEY: The battle between public health experts and alcohol brands could take a new turn as new peer-reviewed studies assert a link between exposure to alcohol advertising and youth drinking.

Article

This event report outlines major opportunities and obstacles in the marketing ecosystem, and the actions required to progress in each of these areas.

Research Paper

In academic and practitioner literature, codes of ethics are generally understood to act as a mechanism guiding and ensuring ethical behaviour.

Article

This event report discusses the importance of ensuring that data used to drive marketing are relevant and actionable.

Article

This report provides new guidelines for the creative format of display and mobile advertising that fully embrace HTML5 technology as the new standard for ad creative.

Research Paper

The anonymisation of personal data has multiple purposes within research: as a marker of ethical practice, a means of reducing regulation and as a safeguard for protecting respondent privacy.

Research Paper

All theory is based on a set of seminal concepts and empirical research that are assumed to be replicable and inviolate over time.

Case Study

This case study illustrates how the NSPCC, the UK children's charity, showed parents how to teach their children to remain safe online.

Case Study

This case study shows how gambleaware.co.uk, an Irish non-profit company, encouraged people to approach gambling more responsibly with a humorous campaign.

Article

This report explores the current and emerging practices in leveraging mobile location data for marketing attribution and ROI.

Article

This article explains why people are poor at saving money and suggests four applications of behavioural science that brands are using to help people to save more.

Research Paper

Social media enable advertising agencies to engage directly with the public by participating in - and observing - real conversations.

Case Study

This Australian local government campaign aimed to reduce alcohol-fuelled violence with a creative approach informed by behavioural economics.

Research Paper

Using a case study from ITV, the UK broadcaster, this paper explains how research using high quality audio-visual footage captured from a participants' perspective - using wearable technology - can answer client questions and generate insight.

News

NEW YORK: A group of the world's leading producers of alcohol brands has agreed a set of guidelines for online marketing and social media content that seeks to emulate the standards applying to traditional marketing activities.

Article

This article predicts a future in which all media inventory is traded programmatically, but warns that the journey to achieve it will be challenging and contested.