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Article

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

Research Paper

This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

Case Study

This case study describes how Johnson's Baby used online and offline content to launch its dedicated YouTube channel in India.

Article

This article posits that social media should be used to spur engagement and interaction with the 'conversation-starting' TV campaign, providing four steps to doing so.

Research Paper

This paper examines whether audio responses in surveys can be used to detect subconscious responses to questions in the Indian market.

Article

This article looks at the role of search strategies in B-to-B marketing and explains how the future will be a continuing battle to get on the first page of search results.

Article

This article outlines what guidelines marketers should follow to ensure that they get it right when disseminating public health information digitally to diverse audiences on their device of choice - a function that has now become an important part of modern-day healthcare.

Opinion

As more and more companies divest from Google following the appearance of ads alongside inappropriate content, Stefan Michel of IMD Business School argues for a subtler reading of the story.

Research Paper

Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns.

Case Study

This case study describes how Cigna, the US health insurer, used the fictional TV Doctors of America to promote both its offering, and to encourage preventative care.

Case Study

This case study describes how Johnson's Baby used extensive research to build a connection between online and offline to launch its dedicated YouTube channel in India.

Case Study

This case study describes how Wilson Browne solicitors, specialising in private client and commercial law, rebranded itself in the United Kingdom having left a national umbrella network.

Article

This article takes a look at five ways in which brands can interact positively to build influence during the many micro-moments when consumers fleetingly use their phone in the course of a day.

Article

This report discusses how the practice of marketing analytics has evolved in recent years, moving quickly from web analytics and decision support to an age of complete automation.

Research Paper

This study explored how online and offline buyers of a specific product differ in their cross-channel use throughout the purchase process and how this differs across types of products.

Article

This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study describes how tech giant Google used real-time data to feed live content to a London commuter audience.

Case Study

This case study describes how car rental company Europcar decided to use its paid search data to help the brand stand out from the crowd and grow the business in a time-efficient way.

Article

This article argues that marketing departments must be realigned and streamlined, simplifying core tasks, so they can hire new expertise that can meet the challenge of adopting new technology.

Article

This event report details how pay-per-click (PPC) advertising has been undervalued as a marketing tool.

Article

The article explores the challenges and opportunities facing e-commerce across South East Asia, with five key insights from the region's largest e-commerce portal, Lazada.

Case Study

This case study explores Double Robotics' news-grabbing stunt to launch robotics into the Australasian market, while bolstering their name in the US and UK.

News

MOUNTAIN VIEW, CA: Facebook is introducing "prefetching" in order to speed mobile ad load times and has warned advertisers that if their mobile website is slow their ads might not be shown.