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Article

Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.

Article

With advances in artificial intelligence and machine learning, visual search has become a more mainstream proposition and has the potential to add enormous value in sectors such as home décor, fashion, FMCG and food and drink.

Research Paper

Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.

Article

Brands should beware becoming addicted to digital hypertargeted advertisements which can be detrimental to brands in the long term.

Case Study

Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

Case Study

Newfoundland Power, the Canadian utility company, increased participation in its programmable thermostat program by vilifying the dial thermostat.

Case Study

HP, the American technology company, raised awareness of print security as a category and increased B2B sales in Canada through an educational documentary.

Case Study

Advanced Semiconductor Engineering (ASE Group), a provider of independent semiconductor assembling and test manufacturing services, told its side of the story on the toxic wastewater spillage in Taiwan by launching a microsite.

Article

The way we consume media has changed beyond recognition, with many dividing their attention between multiple devices even though the human brain cannot handle this kind of multitasking or multiscreening.

Article

Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products.

Case Study

The new mini SUV Audi Q2 was launched in Taiwan building strong brand awareness under competitive circumstances.

Case Study

Pizza Hut, a US pizza delivery company, used a strategic partnership with the National Collegiate Athletic Association and a specially created sneaker to reposition itself as the 'easy' pizza option.

Article

Pharmaceutical marketers often lag behind in the world of content marketing, and are missing out on valuable opportunities as a result.

Case Study

The Sports Medicine and Orthopaedics division at Cincinnati Children's Hospital Medical Center, US, used search and display video ads to increase the number of self-referring teenage patients.

Article

Examines Tactical SEO: The Theory and Practice of Search Marketing by Lee Wilson.

Article

Voice-controlled devices, or bots, are going to fundamentally change the way consumers search for goods on the internet and marketers can make bots work for them.

Article

Carhartt, the apparel company, has put user-generated content at the heart of its online marketing, as well as leveraging this material for a range of other strategic purposes.

Article

This article explains how the gap between consumers and technology, such as Artificial Intelligence and machine learning, is closing ever more rapidly and affecting how we buy.

Case Study

Pegasus Airlines, a Turkish airline, increased its conversion rate and revenue by creating a campaign that sent personalised messages to current and potential customers.

Case Study

Sensodyne, a toothpaste brand, increased brand consideration and growth by creating a campaign that used influencer testimonials and an interactive check-up to educate consumers on sensitivity.

Case Study

Miladys, the fashion retailer, increased its online presence in South Africa by focusing on improving its search engine optimisation.

Case Study

Panadol, a pain relief medicine, promoted its new Panadol Extra product by creating an online engagement activity that encouraged customers to nominate a 'tough fighter' in their life.

Article

This article examines three paths for B2B companies to take if they want to adapt to the digital age.

Article

This article argues that in the age of the Internet of Things marketers will need to increase the “mental availability” of their brand so that consumers will insert it into the decision criteria of their devices’ algorithms.

Article

This article explains how two cutting-edge customer journey tools have been developed to broaden brands' understanding of the impacts of the customer journey's various touchpoints.