Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.
Case Study
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Design Business Association, Gold, 2018
Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.
Case Study
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Design Business Association, Silver, 2018
The Travelling Bee Company, a honey brand that helps protect bees, relaunched in the UK with a new name and new packaging design to showcase its high quality product.
News
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12 January 2018
BERLIN: McCormick, the seasonings company, has used the consumer journey to capture new growth opportunities by identifying relevant micro-moments to target potential customers.
Article
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Brian Carruthers, Event Reports, MRMW Europe, November 2017
McCormick, the seasonings company, has acquired a detailed understanding of the consumer journey in order to know which micro-moments to target.
Article
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Mary Connors, Event Reports, Digital Summit Chicago, October 2017
Kraft Heinz, the food group, has successfully tapped into the power of social media as a channel for customer care and engagement.
News
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08 December 2017
LONDON: Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread.
Article
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Chiara Manco, WARC Exclusive, December 2017
Through a genetic study uncovering the science behind love or hate for its product, UK brand Marmite launched a PR-heavy campaign that once again played on its "You either love it or hate it" message in a fresh way.
Case Study
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Abby Ting, Lydia Sun and Cathy Yang, WARC Prize for Asian Strategy, Entrant, 2017
Knorr, the food brand owned by Unilever, used bloggers and content to increase sales of its meal kits to parents in Taiwan.
Case Study
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Leo Celles, WARC Prize for Asian Strategy, Entrant, 2017
Food brand Fiesta used a multichannel campaign to promote its P59 Spaghettipid pack to maintain its market-leading position in the pasta and sauce market in the Philippines.
Case Study
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Maan Bernardino, WARC Prize for Asian Strategy, Entrant, 2017
Condiment brand Lady's Choice, used a TV campaign pushing the idea of reunions to boost Christmas sales of its mayonnaise in the Philippines.
Case Study
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Dhiren Amin, Rahul Chawra and Dilip Garga, WARC Prize for Asian Strategy, Entrant, 2017
Soy sauce brand KecapABC used a multichannel approach to launch a new brand positioning to increase sales and boost engagement in Indonesia.
Case Study
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Dhiren Amin, Rahul Chawra and Ajay Tawde, WARC Prize for Asian Strategy, Entrant, 2017
Kraft Heinz's chilli sauce brand, Sambal ABC, grew market share in Indonesia with an integrated multimedia campaign.
Case Study
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European Association of Communications Agencies, Bronze, 2017
This case study looks at how Knorr, a food brand, remade an old brand for a new generation in France and the UK by combining flavor preferences with dating.
Case Study
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Jenny Barthe and Rebecca Morgan, Account Planning Group - (UK), Bronze, 2017
Knorr, a packaged foods brand, successfully increased sales and brand awareness in the UK, by tapping into millennials' relationship with food.
Case Study
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MMA Smarties, Gold, MENA, 2017
Knorr, a food brand, launched a campaign in the Middle East during Ramadan to capture the sense of compassion and generosity.
Case Study
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MMA Smarties, Finalist, LATAM, 2017
Fruco Ketchup used gaming to connect with the millennial consumer segment in Columbia.
Case Study
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MMA Smarties, Finalist, LATAM, 2017
Food and beverage brand Knorr reached out to a new consumer segment (the millennials) in Columbia by creating a chef bot, the first of its kind in Latin America.
Case Study
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MMA Smarties, Finalist, APAC, 2017
Lady's Choice, a condiment brand, increased sales in the Philippines by promoting the sense of togetherness its products can bring to Christmas family meals.
Case Study
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MMA Smarties, Bronze, EMEA, 2017
Knorr, a German food and beverage brand, created a Facebook chatbot to engage with consumers in South Africa by supplying them with recipes.
Case Study
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MMA Smarties, Finalist, South Africa, 2017
Knorr, a food and beverage brand, initiated a mobile 'Dinner on Demand' campaign in South Africa using a chatbot to provide personalised recipes for users in South Africa.
Case Study
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MMA Smarties, Silver, UK, 2017
Knorr, the German food brand, used timely mobile communication to convince UK mums that its Naturally Tasty range was a valid recipe mix choice.
Case Study
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MMA Smarties, Gold, Indonesia, 2017
Royco, a soup stock brand, increased market share and brand engagement by creating an SMS campaign that sent recipes to mothers in rural Indonesia.
Case Study
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SABRE Awards, Gold, Asia-Pacific, 2017
Nestlé India used PR, social media and advertising to repair its reputation and market share after a food safety scare in India.
Case Study
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YouTube Works for Brands, Best Breakthrough Advertiser, 2017
Sarson's, a British vinegar brand, created a YouTube video series on pickling the most searched-for ingredients in order to engage millennials and boost sales.
