Case Study
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Jack Trew, WARC Media Awards, Silver, Effective Use of Tech, 2018
Marmite, the food brand, used facial recognition in a web app to increase product trial in the UK.
Case Study
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Aditi Jain, WARC Prize for Asian Strategy, Entrant, 2018
Indian cooking oil brand Dalda drove engagement and sales with a social movement campaign aimed at challenging gender inequality.
Case Study
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Ramesh Bhaskaran, Minal Nayak, WARC Prize for Asian Strategy, Entrant, 2018
Salt brand Tata Salt appealed to communities in the rural state of Bihar in India with an experiential installation at the Chhath Puja pilgrimage site.
Case Study
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Brajesh Dwivedi, Ruchir Bajoria, WARC Prize for Asian Strategy, Entrant, 2018
Dressings and spreads brand Kissan created an online recipe repository to raise awareness and drive category growth in India.
Case Study
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Nida Aslam Khan, Jami Moiz, Qashif Effendi, WARC Prize for Asian Strategy, Entrant, 2018
Rice brand Reem Ka Steam used digital and social media to launch its products into the local consumer market in Pakistan.
Case Study
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Nicole Marie Miller, WARC Prize for Asian Strategy, Entrant, 2018
Heritage spaghetti noodle brand, Royal, used online video to reboot its Sweet Celebration dish bundle for the Christmas Eve celebration market in the Philippines.
Case Study
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Dhiren Amin, Rahul Chawra, Dilip Garga, WARC Prize for Asian Strategy, Entrant, 2018
Soy sauce brand Kecap ABC put mothers first in an integrated campaign that turned around several years of sales and share decline in Indonesia.
Case Study
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Ekta Relan, Srishti Jain Khandelwal, WARC Prize for Asian Strategy, Entrant, 2018
Dabur Honey created a multimedia campaign to grow its brand by increasing consumption in an ancient category and making it relevant to modern Indians.
Case Study
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MMA Smarties, Silver, North America, 2018
Hellmann's/Best Foods, a brand of mayonnaise, took itself into the homes of consumers, providing them with recipes for every occasions, leading to a 12% increase in brand favorability.
Article
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Low Lai Chow, Event Reports, CX Singapore Forum, August 2018
Kraft Heinz, a market leader in Indonesia’s chili category, sought to build brand equity and launch in a new category with content and product innovation.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2018
Leggo's, an Italian cuisine brand, increased sales in Australia and established a clear lead over competitor, Dolmio with its character of an Italian-Australian Nonna.
Case Study
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SABRE Awards, South Asia, Superior Achievement in Reputation Management, 2018
Aashirvaad, a wheat flour brand from ITC Foods, created a media outreach campaign in India to dispel the myths that its products contain plastic.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Knorr, a food brand, remade an old brand for a new generation globally by finding fresh insight in a stale category.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Kraft-Heinz, an American food company, increased its market share in the US by linking its brand to the iconic 1960s show Mad Men.
Case Study
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Albee Ting, Lydia Sun, Jessica Kou, Cathy Yang, WARC Awards, Entrant, Effective Social Strategy, 2018
Food brand Knorr used a digital campaign to show Taiwanese households that making Western dishes at home can be easy.
Case Study
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Effie Worldwide, Silver, North American Effies, 2018
Hellmann's, a condiments brand, increased sales of its squeeze mayonnaise in Walmart in the US by launching the Strangewich challenge, which asked families to create their own crazy sandwiches with the help of NASCAR star, Dale Earnhardt, Jr.
Gunn Report
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Gunn Articles, May 2018
Looks into which food campaigns, along with the agencies that have worked on food campaigns, have performed best over the past year.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2018
The YouTube Works for Brands Awards highlights how agencies and brands are using YouTube to deliver highly effective campaigns.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the sauces, seasoning and condiments category.
Case Study
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Design Business Association, Gold, 2018
Pip & Nut, a nut butter brand, designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.
Case Study
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Design Business Association, Silver, 2018
The Travelling Bee Company, a honey brand that helps protect bees, relaunched in the UK with a new name and new packaging design to showcase its high quality product.
Case Study
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SABRE Awards, Best Use Of Gamification/User-Generated Contests, In2, 2018
Catelli, a Canadian pasta brand, connected its brand with modern Canadian families by launching a contest where they could win a $10,000 family reunion.
Gunn Report
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Gunn Creative, 2018
Contains the creative for the 'Pass The Heinz campaign' campaign for Heinz by the agency DAVID in the USA.
News
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12 January 2018
BERLIN: McCormick, the seasonings company, has used the consumer journey to capture new growth opportunities by identifying relevant micro-moments to target potential customers.
Article
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Brian Carruthers, Event Reports, MRMW Europe, November 2017
McCormick, the seasonings company, has acquired a detailed understanding of the consumer journey in order to know which micro-moments to target.
