Case Study
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Jenny Barthe, Warc Awards, Shortlisted, Effective Content Strategy, 2017
This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.
Case Study
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Ally Pong, Eric Yang, Hazel Lee, Warc Awards, Entrant, Effective Social Strategy, 2017
This case study shows how Nutella, the chocolate spread brand, convinced Taiwanese mothers that Nutella is a suitable breakfast option by setting up a social media competition.
Case Study
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MAA Worldwide GLOBES, Gold, 2016
This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.
Case Study
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Vandan Chopra, Sangeeta Subramaniam, Manish Kinger et al, WARC Prize for Innovation, Entrant, 2017
This case study describes how India Gate Basmati Rice used findings from in-depth research to discover its USP in a generic category to boost loyalty in the Indian rice market.
Case Study
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Design Business Association, Gold, 2017
This case study describes how Kabuto noodles, a UK noodle brand, launched itself with a clean design language that recalled the 'fresh sophistication' of restaurants like Wagamama into a category dominated by cheap, jokey brands.
News
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20 January 2017
SYDNEY: Mondelez International is selling off a range of Kraft-owned food brands in Australia, including the iconic Vegemite spread, in order to focus on its snacks and confectionery brands.
Case Study
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Matt Prentis, WARC Media Awards, Gold, Effective Channel Integration, 2016
This case study describes how Unilever's packaged food brand Knorr changed its relationship with, and relevance to, Millennials with an online tool that identified the user's "flavour personality".
Case Study
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Anam Tariq, WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how CupShup, a tea creamer brand, was successfully launched in the Pakistani market by tapping into consumer habits.
Case Study
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WARC Prize for Asian Strategy, Shortlisted, 2016
This case study describes how Knorr, a food and beverage brand owned by Unilever, used a fully integrated digital campaign in Thailand to inspire local mothers to cook more at home and increase the usage of Knorr food cubes.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study describes how Knorr, a Unilever food brand, used a 360-degree promotion campaign to set its Knorr cubes as a meat substitute in the minds of Pakistani consumers.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Knorr, a seasoning brand, was able to regain market share in the Philippines with a TV and digital campaign strategy.
Article
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Zara Stone, Event Reports, ClickZ San Francisco, August 2016
This event report outlines how Sabra, the dips and spreads brand, has aimed to become America's "unofficial meal" through working with a diverse range of influencers.
Case Study
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Institute of Advertising Practitioners in Ireland, Gold, ADFX Awards, 2016
This case study describes how Boyne Valley, the owner of McDonnells Curry Sauce, transformed Ireland's iconic great product into a great brand solely through advertising.
Article
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Anna Hamill and Preeti Chatuverdi, Event Reports, Mobile Media Summit, New Delhi, June 2016
This article outlines how Nestlé India approached relaunching the Maggi brand following a food safety crisis, as well its approach to building brand equity for relaunched KitKat & Nescafé products.
Case Study
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Rohan Lightfoot, WARC Prize for Social Strategy, Entrant, 2016
This case study describes how Knorr, a German food and beverage brand, which only targets chefs in China, used social to grow a community of chefs for the Knorr brand and then motivated them to participate in its campaign to generate sales.
Case Study
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Sung Yung , WARC Prize for Social Strategy, Entrant, 2016
This case study shows how Nutella, a chocolate spread brand, made the most out of a global fan-driven holiday by using a contest - increasing both sales and brand equity in the US.
Case Study
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Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2016
This case study shows how Kraft Canada overcame peanut butter competitors to reverse a decline in penetration rates.
Case Study
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Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2016
This case study describes how Kraft USA tweaked the Kraft Hockeyville concept that was successful in Canada in order to have a similar national program in the US.
Article
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Karen Boswell, Admap, January 2016, pp. 26-27
This article explores some of the recent developments in Artificial Intelligence (AI), and the techniques and uses that marketers can engage with in order to be able to scale-up faster in the future.
Article
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Daniel Hirschmann, Admap, January 2016, pp. 32-33
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Case Study
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Will Grundy, Account Planning Group - (UK), Bronze, Creative Strategy Awards 2015
This case study shows how a campaign for UK food brand Marmite deliberately created a national scandal to turn around falling sales.
Case Study
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MMA Smarties, Silver, 2015
This case study describes how Hellmann's, the mayonnaise brand, partnered with food app Epicurious to deliver meal ideas to people at crucial moments.
Research Paper
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Journal of Advertising Research, Vol. 55, No. 3, 2015, pp. 339-352
This article presents selected winning case studies from the 2015 David Ogilvy Awards, including Grand and Gold Ogilvy Winner Procter & Gamble, Pantene – 'Beautiful Hair Whatever the Weather', and three Gold winners: ESPN, 'Who’s In?'; Kmart, Joe Boxer – 'Show Your Joe'; and Unilever, Knorr – 'See a Different Side'.
Case Study
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Ruta Patel and Rujuta Pendharkar Singh, WARC Prize for Social Strategy, Entrant, 2015
This case study explains how Tata Salt cemented its dominant position in the Indian market by using the emotive hook of overcoming adversity and then giving back to where you came from.
Article
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Euromonitor Profiles, April 2015
This Company Profile from Euromonitor is the third part of three, providing key details and analysis of Nestlé SA in the confectionery, ice cream and condiments sector.
