Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2015
This case study describes how CIBC, a bank in Canada, created a targeted creative campaign to launch its Aerogold Visa Infinite Privilege Card – a super-premium travel reward card for high net-worth clients.
ARF Ogilvy Awards, Silver, Financial Services, 2012
Bank of America promoted the launch of a rewards-based credit card with this campaign, which aimed to attract new customers by addressing both a shared need to save money in a gloomy economic climate and the general frustration with the complex rules cashback cards tend to have.
Mark Price and Steve Hastings, Admap, February 2004, Issue 447, pp. 29-31
In this article Steve Hastings, Isobel, and Mark Price, Waitrose, argue that trends in society have made retailer loyalty schemes unlikely to work, and that most points-based loyalty schemes are futile.
Alison Meredith, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
In 2001 Tesco had 21% of the grocery retail market, a 5% lead on Sainsbury’s. A key contributing factor was that as the market had focused on value, Sainsbury’s had been left behind both in perception and in reality.
Caroline Ward, Natalie Evans and Roger Allford, ESOMAR, Consumer Insight Congress, Barcelona, Sept 2002
This paper describes a project which was not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier (Procter & Gamble) can work together but also highlights an innovative and unique research project.
Laura Mazur, Market Leader, Issue 4, Spring 1999
A scathing criticism of the rush by retailers to loyalty programmes. There is little evidence that they are worth the investment, and they may be dangerous distractions from the key task of providing better products and services.
Jonathan Shingleton, International Journal of Market Research, Vol. 40, No. 1, 1998
This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators which has resulted in the oil companies losing 25% of their market share and £1 billion in revenues.
Judith Passingham, International Journal of Market Research, Vol. 40, No. 1, 1998
This paper examines the issue of loyalty cards: of interest both to the marketing community in terms of their commercial effectiveness within the market, and to market researchers through the requirement to measure and evaluate their performance in a relevant and effective way, as well as their potential impact on the 'information marketplace'.
Jonathan Shingleton, ESOMAR, Retailing Research, Madrid, November 1997
This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators and which has resulted in the oil companies losing 25% of their market share and £1 billion in revenues.