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Research Paper

This paper examines how smart data integration can reinvent market research through sustainable consumer connection, seeing the future first, and moving from insight to impact.

Research Paper

The MRS's Impact 2016 conference showcased the research sector's curiosity, its talent to mine dazzling insights and its ability to ignite revolution in business and society.

Case Study

This case study describes how CIBC, a bank in Canada, created a targeted creative campaign to launch its Aerogold Visa Infinite Privilege Card – a super-premium travel reward card for high net-worth clients.

Case Study

This case study describes how Sealord, a seafood brand, boosted sales on a limited budget.

Case Study

This case study describes how Peruvians were encouraged to smile for their ID photographs by Coca-Cola who wanted to associate their brand with happiness and well-being.

Opinion

"What should my brand be doing in Digital?" It's the question I can almost guarantee to be asked in any Brand Learning digital programme that is run – regardless of client, industry or even location.

News

NEW YORK: Price remains the main consideration behind grocery purchases in the US, but shoppers can also be encouraged to pay a premium by factors like eco-friendly packaging, a study has revealed.

Article

Planning is entering a world where there is more data and more research, and audience profiles have become much more sophisticated.

Case Study

Bank of America promoted the launch of a rewards-based credit card with this campaign, which aimed to attract new customers by addressing both a shared need to save money in a gloomy economic climate and the general frustration with the complex rules cashback cards tend to have.

Case Study

U.S. Bank needed to win over credit card customers it stood to lose when its airline cobranded card was discontinued, due to an airline merger.

Article

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at trends in loyalty marketing.

Research Paper

This paper looks at 'Massively Multiplayer Online Role-Playing Games': computer games played online alongside lots of other people.

Article

An overview of how beers are approaching marketing and communications in an increasingly competitive environment.

Article

In this article Steve Hastings, Isobel, and Mark Price, Waitrose, argue that trends in society have made retailer loyalty schemes unlikely to work, and that most points-based loyalty schemes are futile.

Case Study

In 2001 Tesco had 21% of the grocery retail market, a 5% lead on Sainsbury’s. A key contributing factor was that as the market had focused on value, Sainsbury’s had been left behind both in perception and in reality.

Research Paper

This paper describes a project which was not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier (Procter & Gamble) can work together but also highlights an innovative and unique research project.

Article

A scathing criticism of the rush by retailers to loyalty programmes. There is little evidence that they are worth the investment, and they may be dangerous distractions from the key task of providing better products and services.

Article

Discusses the value of loyalty cards issued by major retailers. Questions whether they are actually effective in increasing customers' commitment to a store.

Research Paper

This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators which has resulted in the oil companies losing 25% of their market share and £1 billion in revenues.

Research Paper

This paper examines the issue of loyalty cards: of interest both to the marketing community in terms of their commercial effectiveness within the market, and to market researchers through the requirement to measure and evaluate their performance in a relevant and effective way, as well as their potential impact on the 'information marketplace'.

Research Paper

In the United Kingdom, the retail loyalty card market has become highly developed within a very short space of time.

Research Paper

This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators and which has resulted in the oil companies losing 25% of their market share and £1 billion in revenues.

Research Paper

The retailing of new motorvehicles is now in the process of major change, as the principles of lean manufacturing are extended to distribution.