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News

Data from analytics companies and academics suggests the key to consistently higher marketing return on investment (ROI) is synergy and taking a multichannel approach.

Article

Marketers get better return on investment from multichannel marketing strategies than investing in a single channel.

Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

Retailer Big Bazaar leveraged Google's search algorithm to get the most out of search and drive footfall in its stores in India.

Article

Land O’Lakes, the agribusiness and dairy co-op, has leveraged new digital technologies to help enhance its business-to-business operations.

Article

Selling in e-commerce to top corporate officers while navigating the complexities of channel disputes and incentive alignment are the two top challenges B2B digital executives face.

Article

Kravet, the business-to-business home furnishings company, retooled its e-commerce site in order to better serve its customers.

News

Roku, the online streaming TV service, is aiming to fuel growth via advertising and a capacity to show the direct business results of that advertising.

Opinion

The second edition of the new, digital Admap is focused on winning at personalisation, a key challenge for our clients.

Article

Looks at whether personalisation is right for all brands and explains why some marketers may have to weigh up the costs and benefits to decide whether it is an ideal strategy for them.

Case Study

Non-profit organisation The Women’s Foundation created a fake plastic surgery clinic to spark social media buzz and challenge gender stereotypes in the workplace and the media in Hong Kong.

Case Study

Paytm, India's leading digital wallet, grew its merchant base through an advertisement campaign aimed at local shopkeepers.

Article

Looks at the importance of media integration in an age of fragmentation and advises marketers on how to integrate not only their paid media but also their owned and earned media.

Article

Explores conventional drivers of change and the impacts of our new deregulated and fluid demographics.

Article

Social media platforms are expected to become major players in sports consumption as they connect fans in new ways and build communities.

Opinion

Advertisers now have more access to content creation providers than ever before. Stuart Pocock, Co-founder of The Observatory International, explains how they should determine who they work with.

Article

Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.

Article

Discusses the techniques marketers can use to estimate the likely impact of marketing activity.

Article

Looks at how different channels deliver different outcomes and advises on the optimal roles of different channels, as well as the dominant medium for reach, impact and scalability.

Case Study

Campofrío, a Spanish multinational food company, launched an online film and website to promote its brand across Spain during the Christmas period.

Case Study

Febreze, a brand of household odour eliminator, successfully shifted its campaigns from being product/innovation led to having a brand-led approach, which gave it sustainable and continuous growth in its KPIs in France and the UK.

Article

Unilever, the consumer goods giant, is enhancing its capabilities in the business-to-business (B2B) e-commerce space.

Article

UK fashion retailer N Brown has pivoted from its catalogue roots to become a predominantly online business, but it makes a point of talking directly to consumers.

News

BBH was named Effectiveness Company of the Year last night, picking up the IPA Effectiveness Awards Grand Prix, for its work in transforming Audi’s UK business and delivering the automaker’s highest ever profit ROMI, as well as three ...

Case Study

Nissan Canada, a car manufacturer, used the re-launch of the Nissan Rogue to earn a greater share of the crossover utility vehicle (CUV) segment via compelling long-form storytelling.