Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

1,186 results found
Sort by

News

E-commerce service Paytm is reported to be finalising plans to launch a video service to take on rivals Amazon and Flipkart.

Article

Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends.

Article

This article provides marketers with information and guidance about the effective positioning of TV ads.

Article

Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.

Case Study

Rexona, a deodorant brand, built brand perception and kept its market share in a time of economic recession in Argentina.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Case Study

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Research Paper

Orange, a telecommunications company, was able to provide a deeper understanding of brand drivers and customer relationships in France and Spain.

Article

How to overcome five critical challenges of activating brand purpose as exemplified by US brands.

Article

Looks at whether personalisation is right for all brands and explains why some marketers may have to weigh up the costs and benefits to decide whether it is an ideal strategy for them.

Case Study

Samsung, the mobile and smartphone manufacturer, grew sales and improved public opinion by running an advertising campaign in Indonesia focusing on the emergence of high-definition video in its products.

Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.

Case Study

Paytm, India's leading digital wallet, grew its merchant base through an advertisement campaign aimed at local shopkeepers.

Case Study

Telco network Circles.Life used an unorthodox execution to shake up the competition and increase market share in Singapore.

Case Study

Indian sports channel network Star Sports broadcast the Indian Premier League for the first time with the aim of reaching an audience of 500 million.

Case Study

Toothpaste manufacturer Darlie grew volume share and engagement through a multimedia campaign in Singapore.

Article

Explores conventional drivers of change and the impacts of our new deregulated and fluid demographics.

Research Paper

Johnson & Johnson Vision, an optical arm of the pharmaceutical company, leveraged data and intuition by applying control systems, engineering techniques and deep qualitative insights in its global Vision Care franchise.

News

Technology is once again disrupting the energy sector, and creating a marketing headache for utility companies into the bargain.

News

Asian companies are moving away from a fixed approach to brand architecture, whether that’s the “branded house” or the “house of brands”, in favour of a hybridisation strategy, according to an industry figure.

Article

Brands in the US are transforming brick-and-mortar stored for bottom-line success.

Case Study

Aldi, a value supermarket, persuaded British shoppers to visit more often by reappraising Aldi as a credible store for top-up shopping and raising overall shopper frequency from 19.1 to 19.8 visits per year.

Case Study

Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.

Case Study

Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.

Case Study

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous way.