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Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This event report outlines how Aditya Birla Group, the conglomerate, built its Liva apparel brand based on marketing insights.

Case Study

This case study explains how IBM, a technology brand, transformed the clich├ęs of cloud computing with its 'Cloudscape' campaign which ran in the US.

Research Paper

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

Case Study

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

News

SINGAPORE: Online shopping is fast becoming a favourite activity of Singaporeans, research shows, as the country's bricks and mortar retail sector continues to struggle.

Article

This strategy briefing explores how merchants can best create a seamless mobile commerce experience.

Case Study

This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.

Article

This Company Profile from Euromonitor provides key details and analysis of Avon Products. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the toiletries and cosmetics market.

Article

This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

This report investigates changes in the health and wellness sector in the United States.

News

BRACKNELL: The FMCG market in the UK is experiencing its most significant decline in seventy years a new report has claimed.

Article

This article looks at the state of the retail industry in the UK, covering multichannel approaches, the state of the high street and retail trends.

Article

This article explores some of the factors that are driving European shoppers' propensities to use or interact with checkout zones, as well as evaluate some of the retail trends that will ultimately impact the number of checkouts being used by shoppers.

Article

Retail occupancy levels are at an all-time low as out of town centres and online shopping boom. Will bricks and mortar retailing truly be replaced by the online experience, leaving town centres deserted? A new revolution is gaining momentum as pure play retailers move into the physical world.

Article

The Russian retail scene is a patchwork of different formats. From government-owned outlets that provide for basic needs at an affordable price, to post-Soviet era open markets, kiosks and street stalls selling everything from basic food to luxury goods, without any clear focus or quality guarantee.

News

NEW YORK: Advertisers need to make careful media choices in their US multicultural campaigns, research firm Nielsen has shown.

Article

This paper provides an overview of the consumer products e-commerce industry, primarily in the United States.

Article

This paper provides an overview of the mass merchandising industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

In the second half of 2009, the world's retail industry began to look for signs of economic recovery.

Article

This article reports survey findings that in spite of the recession consumers, though shopping less, still engage in leisure activities that are important to them, especially in terms of experiences, self-expression and wellbeing.

Article

Worldwide, newspapers rely on retail advertising for a substantial portion of total advertising lineage and revenues.

Case Study

The Ernest Hemingway Collection by Thomasville was inspired by the expansive life and times of this remarkable author.

Article

This article addresses the question 'why, in a world of rapid innovation and customer promiscuity, invest in branding?' The author argues that there are benefits for the consumer and for the advertiser.