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News

SINGAPORE: Mobile commerce and in-store technology integration are two of the trends set to shape retail in Asia for 2018, as the region’s shoppers embrace shopping via smartphone.

Article

Outlines retail trends shaping Asia, including mobile shopping, in-store technology, and innovative shopping experiences, with a focus on China and Indonesia.

Article

Thailand's demographics are changing quickly, with more educated women, ongoing urban-rural economic discrepancies and the rise of Bangkok as a SE Asian consumer power all major trends.

Article

Sustainability and CSR remain embryonic in Thailand, so marketers must think outside the box to engage Thai consumers.

Article

This article explores the country brand perceptions of Thailand versus other South East Asian countries, covering consumer perceptions of shopping, travel and government in the countries.

Article

This article explains how brands can best connect with Thailand's aging consumers, including consumer trends and social media habits (LINE).

Article

This article outlines the key media trends set to shape Thailand's marketing landscape through to 2020, including mobile, programmatic, AI, big data, and addressability.

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

Article

Explores the cultural nuances of Thailand, which can stand in the way of outstanding creativity, including avoidance of confrontation, a hierarchical business culture, and fear of losing face.

Article

Outlines the challenges and opportunities facing Thailand's e-commerce sector in the next two years and how brands can build successful e-commerce initiatives in the country.

Article

Explores shopping and retail trends in Thailand for the next two years, including hypermarkets, specialist retail, convenience stores and e-commerce.

Article

This article outlines eight retail trends that are likely to shape Australian retail in 2018.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Article

This event report outlines how Aditya Birla Group, the conglomerate, built its Liva apparel brand based on marketing insights.

Research Paper

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

Case Study

This case study describes how Garnet Hill, a US retailer, created a mobile studio to provide an experience to customers, capable of reviving both the brand and the OOH media platform.

News

SINGAPORE: Online shopping is fast becoming a favourite activity of Singaporeans, research shows, as the country's bricks and mortar retail sector continues to struggle.

Article

This strategy briefing explores how merchants can best create a seamless mobile commerce experience.

Case Study

This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.

Article

This Company Profile from Euromonitor provides key details and analysis of Elizabeth Arden. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Article

This report investigates changes in the health and wellness sector in the United States.

News

BRACKNELL: The FMCG market in the UK is experiencing its most significant decline in seventy years a new report has claimed.

Article

This article looks at the state of the retail industry in the UK, covering multichannel approaches, the state of the high street and retail trends.

Article

This article explores some of the factors that are driving European shoppers' propensities to use or interact with checkout zones, as well as evaluate some of the retail trends that will ultimately impact the number of checkouts being used by shoppers.

Article

Retail occupancy levels are at an all-time low as out of town centres and online shopping boom. Will bricks and mortar retailing truly be replaced by the online experience, leaving town centres deserted? A new revolution is gaining momentum as pure play retailers move into the physical world.