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Research Paper

The effectiveness of online versus offline promotional communication is an important marketing issue.

Case Study

This case study explains how the UK electronics retailer Currys PC World increased sales around Christmas by being honest about the stresses and difficulties of the period and positioning itself as the solution in a humorous TV ad and social media campaign.

Case Study

This case study explains how John Lewis, the British department store, used social media and content to make an emotional TV ad famous and increase sales during the Christmas period.

Case Study

This case study shows how John Lewis, a UK retailer, successfully consolidated its advertising's status by launching a series of iconic Christmas campaigns.

News

NEW YORK: US mall owners are having to reconsider their tenant mix amid a flurry of closures of department stores, traditionally their 'anchor' tenants.

News

BEIJING/NEW YORK: Luxury brands have detected an upturn in China, although observers have cautioned that the nature of market has changed since the last boom and that brands will need a different approach to be successful.

News

BEIJING: With China set to host the 2022 Winter Olympics, interest in winter sports is growing – and not just domestically, as overseas operators see an opportunity to tap into the tourism potential.

Case Study

This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.

Article

This article explores the flaws in the UK's political system and its advertising, which have been exposed by the result of a referendum in the UK on membership of the European Union.

News

SINGAPORE: Asia's FMCG brands and retailers need to improve their digital offering across the board if they are to take full advantage of the growing millennial generation which is set to dominate the consumer market in the region.

Case Study

This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.

Research Paper

This article addresses the question of how mobile technology retailers in Latam can offer a unique experience, tailored to people's needs and motivations, at the point of sale.

Article

This event report outlines how Bose, the audio-equipment manufacturer, has gained a deeper insight into its customer base by leveraging the insights provided by an online community of consumers.

Article

This article uses data from a mixed-methodology study of over 4,000 British people to debunk popular myths about Christmas shopping and culture.

Research Paper

This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs.

Case Study

This case study describes how UK department store John Lewis executed its 2013 Christmas campaign, 'the Bear and the Hare', achieving increased brand affinity and sales.

News

NOTTINGHAM: UK retailers could be missing out on an estimated £6.6bn per year due to underinvestment in their mobile offering, a new report into mobile spending has warned.

Case Study

This case study demonstrates how unique design allowed boutique English perfume house Penhaligon's to achieve a sales increase of 23%.

Research Paper

This paper explains how 'open data' - data which is free to use, reuse and distribute - can be used in location planning for retail, using a case study from Oxfam, the UK charity.

News

SOUTHAMPTON: Convenience store sales in the UK will account for a quarter of the entire grocery market by 2019 while, over the same period, the market share for superstores is expected to fall from 42% to 34.9%, new research has forecast.

News

NOTTINGHAM: Online retailing in major European markets is expected to grow 18% during 2014, driven largely by existing online consumers shopping more often and spending more, according to a new report.

News

LONDON: More emerging market retailers are expanding overseas and smaller store formats are increasingly popular, according to new research from Accenture.

Article

This article looks at the state of the retail industry in the UK, covering multichannel approaches, the state of the high street and retail trends.

Case Study

With this campaign, John Lewis, a UK retailer, used emotional TV advertising to maintain sales in tough economic times.

Article

Brick-and-mortar retailers face increasing challenges as volatile economic conditions and the ubiquity of smartphones drive the burgeoning trend of showrooming.