Case Study
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Shubhrojyoti Roy, Anish Dasgupta, Sourav Ray, Sarthak Ranka, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.
Article
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WARC 100, April 2018
This report analyses the world's top effectiveness campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.
Article
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Matthew Carlton, Event Reports, YMS18, March 2018
Retailers attempting to keep up with the changing habits of shoppers face a new challenge in the shape of Gen Z, the first truly mobile-first generation.
News
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17 April 2018
MUMBAI: India’s e-commerce businesses tend to grab the headlines but the digital world accounts for a fraction of retail sales and brands can still achieve successful outcomes in the real world by working closely with shopping malls.
Case Study
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Jennifer Murray, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US.
News
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16 April 2018
NEW YORK: When it comes to engaging consumers effectively, retailers are too focused on transactional metrics, such as convenience and price, and should recognise the importance of personalised experiences and social influencers.
Article
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Emily Barley, Event Reports, Internet Retailing Expo, March 2018
Brand Alley, the online retailer, approaches the issue of customer centricity from three different angles in order to deliver an effective experience to its members.
News
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13 April 2018
SINGAPORE: Online shoppers in Asia are the least satisfied with all aspects of their shopping experience, compared to shoppers in other regions, according to new research.
Article
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Mary Connors, Event Reports, P2P Summit, March 2018
Walgreens, the health and beauty retailer, is putting its brand at the heart of efforts to transform its wider business.
Article
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Low Lai Chow, WARC Exclusive, April, 2018
Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.
News
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10 April 2018
SINGAPORE: As mobile devices and apps become an increasingly indispensable part of modern life, brands and app designers need to ensure they are measuring growth and success efficiently.
Article
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WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.
News
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10 April 2018
BEIJING: The twelve weeks ending 23 rd February saw significant increases in FMCG spend in China, thanks to Chinese New Year, with local retail and e-commerce seeing the biggest year-on-year changes.
News
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09 April 2018
BEIJING/NEW YORK: A New York-based start-up has found an innovative niche by enabling US retailers to engage directly with young Chinese consumers via livestreamed shopping events.
Article
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Jaede Tan, WARC Exclusive, April 2018
As mobile devices and apps become an increasingly indispensable part of modern life, brands and app designers need to ensure they are measuring growth and success efficiently.
Opinion
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Paul Davies, April 2018
Successful marketing transformation projects follow eight key rules. Paul Davies, Managing Partner Asia Pacific at The Observatory International, says too many schemes are failing to do so.
Article
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Doreen Wang, WARC Best Practice, April 2018
Draws on insights from the 2018 BrandZ Top 50 Chinese Global Brand Builders ranking to illustrate which Chinese brands, in which categories, are achieving global awareness and success.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the savoury snacks category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the department stores sector.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the supermarkets and grocery category.
Article
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WARC Exclusive, March 2018
Global strategies, campaign updates and trends in the insurance category.
Article
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Euromonitor Profiles, March 2018
This Company Profile from Euromonitor provides key details and analysis of Apple Inc.
Article
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Euromonitor Profiles, March 2018
This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.