Afra Chen and Zou Xiong, ESOMAR, Asia Pacific, May 2017
This paper discusses the role of video-based research methods through a medical research study in China, with particular focus on why this method is effective in helping address the needs of those with multiple chronic conditions.
The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with whom they are communicating.
MRS Awards, Finalist, Healthcare Research , 2016
This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.
MRS Awards, Finalist, Public Policy/Social Research, 2016
This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.
Alexander Wheatley, ESOMAR, Corporate Young Professional Award, September 2016
This paper discusses some of the flaws and challenges of political polling methods in light of the UK referendum on membership of the European Union and advises on how researchers can make more accurate predictions.
Daniel Fazekas, Balazs Denes, ESOMAR, Congress, New Orleans, September 2016
This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.
Thinh Phan Quang, ESOMAR, Asia Pacific, May 2016
This paper introduces the concept that 'One is greater than one million,' meaning that by giving a jumper a person can keep warm, but by conducting one social research project, millions of families can live better.
This case demonstrates how an in-depth study of vulnerable customers enabled the Financial Conduct Authority (FCA) to take a fresh approach in its call to action and engagement with industry in the UK.
Phil Stubington and Clara Miglio, MRS Awards, Finalist, December 2015
This case study describes a research study conducted by Macmillan Cancer Support, one of Britain's largest cancer charities to set the research, policy, campaigning and service delivery agendas for years to come.
This case study highlights work for an NGO into "why do men buy sex" and to tackle exploitation in the sex industry by combining cultural intelligence, semiotics and digital methodologies to generate insights.
Ruth Stevenson, International Journal of Market Research, Vol. 53, No. 6, 2011, pp. 737-748
As an agency-trained researcher, the two years I spent as Head of Research at a mental health charity opened my eyes to the fact that mental health problems are 'invisible' and widespread, and that people with mental health problems regularly face exclusion.
Seppo Laaksonen, International Journal of Market Research, Vol. 50, No. 3, 2008, pp. 403-417
Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster (second stage).
Danny Murray and Laure Manuel, Market Research Society, Annual Conference, 2008
This paper presents a compelling example of how Durex used research, communication and design, as well as expert opinion, to transform a well established in-house PR vehicle into a critical business tool for brand and portfolio extension.
Professor Clive Nancarrow and Ian Brace, Market Research Society, Annual Conference, 2008
Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on these topics in order to determine whether it exists and, if so, which techniques might reduce it.