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Article

Direct-to-consumer campaigns are being used to promote cancer treatment drugs.

News

GLOBAL: Marketers need to rethink how to research young people since traditional qualitative research methods no longer work for Gen Z, according to an industry figure.

Article

Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people.

Research Paper

Unilever Argentina, a consumer goods company, created The Thermometer to understand people and their consumption behaviours during turbulent times.

Article

The political and diplomatic storm that is the UK’s exit from the European Union has rocked an insight industry whose political arm failed to foresee the decision.

Article

The way brands speak to young men is changing to incorporate a more realistic, more sensitive idea of what it is to be a man, at a time when suicide among young men is at an all-time high.

Research Paper

The Home Office's Research, Information and Communications Unit (RICU) conducted research into the development and refinement of a successful behaviour change campaign in relation to Indecent Images of Children in the UK.

Research Paper

The RICU in the UK Home Office used a mix of qualitative research and open source analysis to uncover insights into criminal networks that endanger migrants.

Research Paper

Cancer Research UK increased awareness of the correlation between cancer and obesity by using a multi stage qualitative research process.

Research Paper

Transport for London, a local government body, introduced the 'Please offer me a seat' scheme in the UK to help people with conditions or disabilities that aren't immediately obvious get priority seats on public transport.

Research Paper

Nuffield Health, a non-for-profit healthcare provider, gained a deep insight into mental health using an online community of customers and prospects in the UK.

Research Paper

Livon Hair Gain Tonic, a hair regrowth solution for men, examined how guided meditation can be used as an alternative approach for studying implicit associations in India.

Research Paper

This paper investigates whether increasing public education of the European refugee crisis by tackling barriers to support with targeted communication can positively influence a change in public attitudes.

Article

This paper explores personal medical devices, such as insulin pens, inhalers and auto-injectors, and the obstacles they need to overcome in order to be successfully implemented.

Research Paper

This paper discusses the role of video-based research methods through a medical research study in China, with particular focus on why this method is effective in helping address the needs of those with multiple chronic conditions.

Opinion

The marketing industry recently received some sobering news. A  study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with whom they are communicating.

Research Paper

This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.

Research Paper

This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.

Research Paper

This paper discusses some of the flaws and challenges of political polling methods in light of the UK referendum on membership of the European Union and advises on how researchers can make more accurate predictions.

Research Paper

This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.

Article

This article looks at the ways in which better designed surveys can reveal more honest answers, through a study that calculated honesty using innocuous, sensitive, and outright impertinent questions.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Research Paper

This paper introduces the concept that 'One is greater than one million,' meaning that by giving a jumper a person can keep warm, but by conducting one social research project, millions of families can live better.

Research Paper

This case study highlights work for an NGO into "why do men buy sex" and to tackle exploitation in the sex industry by combining cultural intelligence, semiotics and digital methodologies to generate insights.

Case Study

This case study describes a research study conducted by Macmillan Cancer Support, one of Britain's largest cancer charities to set the research, policy, campaigning and service delivery agendas for years to come.