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News

There is fierce international competition to attract an estimated 140 million Chinese outbound travellers, yet Tourism New Zealand has been punching above its weight by leveraging the targeting capabilities of WeChat, the popular social messaging ...

News

Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.

Opinion

Nigel Walley, managing director of media consultancy Decipher, is a big fan of addressable TV. UK advertisers, however, do not currently share his enthusiasm, and the reasons can be summed up in two words: distrust and confusion.

News

There is renewed pressure on the alcohol advertising industry as a study finds alcohol ads encourage young Australians to engage in risky drinking.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

Case Study

IHOP, the restaurant chain, used a stunt built for social media and PR to generate buzz and increase sales in the US.

Case Study

Cincinnati Children's Hospital used radio, DOOH and online ads to increase awareness of the effectiveness of its adult heart surgery services in Ohio, US.

Case Study

Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.

Case Study

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.

News

Here are some of the biggest stories on WARC last week for you to catch up on, including: IBM’s Weather Channel lawsuit, Tencent, e-commerce in India, and the devastating effects of gambling in the UK.

Article

Part of WARC's Marketer’s Toolkit 2019, this report explains how marketers can be effective in their use of short-form video.

Article

Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at the trend of in-housing and whether it provides adequate utility for brands.

Article

Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.

Article

Global strategies, campaign updates and trends in newspapers.

News

The next wave of algorithms will have a hugely disruptive effect on retail by not only hunting down appropriate purchases for consumers, but then scouring online for the best deals.

News

The human brain is simply not clever enough to embrace the complex decisions that marketing will increasingly require, argues a report from Deloitte.

Case Study

Italian pasta and sauce brand Barilla turned to a digital video campaign managed in programmatic to persuade 'rejectors' to revisit the brand in Italy.

Case Study

Dove, the global beauty brand, successfully launched its new dry shampoo product in Russia through high-precision targeting to gain high reach and involvement.

Case Study

Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.

Case Study

Polase, Italy's category leader of saline nutritional supplements, used a data- and programmatic-led strategy to optimise brand visibility, relevance and profitability.

Case Study

Unilever-owned personal care brand Dove employed TV and digital to launch its Baby Dove range, focusing on body wash, in the Philippines.

Case Study

Sports-themed food-and-drink brand Gatorade joined forces with digital media and entertainment company Refinery29 to target teen female athletes in the US with a digital and social media campaign.

Article

Technology is a major driver of innovation in the beauty category, according to Tariq Kahn, VP of Customer Experience at Coty Inc., which houses international brands including Max Factor, Rimmel and Cover Girl.

Article

Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.