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Research Paper

A well-established empirical generalization is that brand users are more likely than non-users to recall advertising for the brand they use.

Research Paper

Probability-based sampling is the gold standard for general population surveys. However, when interested in more specific populations (e.g., consumers of a particular brand), a lot of research uses data from non-probability-based online panels.

Article

Discusses behavioural science-based initiatives intended to nudge healthier eating and examples of application that sum up what works, and what does not.

Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Article

Analysing the results of a global WARC survey of senior strategists, The Future of Strategy Report provides both quantitative and qualitative data on the current state and future expectations of the discipline.

Article

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.

Case Study

The Indian Association for Palliative Care (IAPC), an information and support association, increased the number of requests for this sort of care in India by launching a stand-up comedy show performed by terminally ill patients.

Case Study

State Farm, an insurance brand, increased brand awareness by launching a CSR multi-channelled campaign that helped US consumers to contribute to social causes through a brand-led volunteering digital directory.

Case Study

Westpac Banking Group, a bank, celebrated its 200th birthday by designing a children's vest with CPR instructions embedded, as a way to showcase the brand's commitment to future Australian generations.

Case Study

Knorr, a food brand, remade an old brand for a new generation globally by finding fresh insight in a stale category.

News

NEW YORK: Avoiding association with controversial online content is more important than ever for brands and advertisers, many of whom are voting with their feet by moving spend to premium publishers in a bid to secure brand safety.

News

WASHINGTON DC: Facebook is no longer the most popular social media platform among teenagers aged 13 to 17 in the US, according to the Pew Research Center.

Research Paper

Manufacturers pay premiums for endcap real estate because shoppers navigate the perimeter of stores, avoiding the aisles.

Article

New research from Integral Ad Science concludes that viewability and brand safety are major concerns for advertisers across Asia.

Article

General Motors, the automaker, has tapped the power of video research to help bring its consumer insights to life in compelling ways.

Case Study

IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.

Article

Provides marketers with ten things to look for in a programmatic advertising partner in order to maximise the partnership.

Research Paper

Kantar, the Data Investment Management division at WPP, designed a new framework for the brand purchase funnel in Asia in order to leverage the power of consumer data and turn it into impactful marketing results.

Research Paper

Introduces the initiatives of Marketing Research 2.0 (MR2.0), a voluntary group of professionals who are either suppliers or clients in Japan's MR industry, and illustrates a case of successful collaboration between suppliers and clients in Japan.

Case Study

BlueCross BlueShield, a health benefit plan company in Tennessee, used PR to launch its Count It! Lock It! Drop It! (CLD) campaign to raise awareness about the importance of preventing opioid abuse.

Case Study

IKEA, a furniture retailer, used PR to develop a global campaign and launch its Place App.

Case Study

Bayer, a pharmaceutical and life sciences company, used PR to celebrate the fifth anniversary of its Bayer Bee Care Program and launch its Feed a Bee campaign in the US through a multi-faceted integrated communications program.

Case Study

Pure Earth, a not-for-profit organization, raised awareness of the Lancet Commission on Pollution and Health through a global, multi-channel campaign.

News

SINGAPORE: Advancing policies to improve women’s equality in Asia Pacific economies could add $4.5 trillion to the region’s collective GDP by 2025, according to a new study of 18 APAC markets.