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News

The popularity of digital payments in Australia continues to increase, new research reveals, with almost the whole population now aware of this option, and over 70% saying they’ve made at least one digital payment in the last 12 months.

Article

This article explores the current reading and thinking on the subject of Brand Loyalty, a topic spanning behaviour and attitude.

News

Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.

Article

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

News

Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications ...

News

New e-commerce rules that are designed to protect domestic Indian companies could end up punishing consumers, industry observers say.

Article

Mastercard, the payments company, has taken the bold decision to remove its name from its official brand logo.

Opinion

Every year a few strong trends dominate the marketing industry. This year was supposed to be about blockchain, artificial intelligence, machine learning and the rise of the consultancies, but one subject has emerged to overshadow the rest.

Article

Discusses how DTC brands create brand salience through a persistent and purposeful brand experience, rather than pure ad-driven front of mind brand recollection.

Article

Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.

News

Premium brands are choosing to stress easy payment terms to Indian consumers – in the form of equated monthly instalments (EMI) – above the unique quality of their products.

Article

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.

Article

FabFitFun, the online subscription service, has used microinfluencers to engage consumers and drive sales.

Research Paper

Patients seeking medical care are traveling greater distances for treatment. The globalization of health care has given rise to a thriving global medical services industry.

Research Paper

This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.

News

The rapid rise in demand for online payment services in India is opening up huge new revenue streams as the data collected reveals insights into consumer habits and preferences.

News

Tencent Music Entertainment Group, which is owned by Chinese tech firm Tencent Holdings, launched on the New York Stock Exchange this week as it indicated it aimed to boost the number of people in China prepared to pay for music streaming.

Article

Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.

Article

Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.

Article

APAC is the leading region for e-commerce in the fashion, travel, books and FMCG categories, with China and Indonesia as influential markets.

Article

Provides guidance and key reading on branded utility and how brands can add value to people's lives, including how big data and digital media can help marketers meet and even anticipate consumers' needs.

News

Ownership over the whole brand experience and the data that stems from it is a big theme in the WARC Marketer’s Toolkit 2019; at its launch in London yesterday, experts gathered to share perspectives and insight on the strategic landscape in ...

Article

Recruiting consumers for pharmaceutical trials is a complex task, and a nuanced digital marketing strategy could represent one useful solution.

Article

Explores the most current thinking and reading on the topic of pricing strategies, examining their impact on sales, profitability, and perceptions of the brand itself.

News

WARC today released its Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead and how to address them.