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Article

US mobile network Sprint wanted to understand the impact of its customer retention efforts not only on chosen targets but also on those targets’ contacts who were also Sprint users.

News

LONDON: The airline industry competes fiercely on price, but as air travel has become a commodity even budget airlines are having to rethink their customer experience as a way of differentiating the brand.

News

NEW YORK: The link between outdoor media and mobile location data is being taken a step further by a US business using “wrapped” cars and geofencing to enable retargeting.

Case Study

Digital wallet Paytm used a multimedia approach to bring its services to the poorest in India, in the wake of a ban on two high-denomination currency notes.

Article

Online travel agent Lastminute.com has developed a new media business based on selling travel audiences.

Article

Brand Alley, the online retailer, approaches the issue of customer centricity from three different angles in order to deliver an effective experience to its members.

News

ABIDJAN: West Africa’s mobile industry is forecast to contribute more than US$50bn to the region’s economy annually by 2025, on the back of consistent value to the tune of $37bn last year, or 6.7% of GDP.

Article

Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.

Opinion

Marketing as a profession has allowed itself to be moved downstream, and ‘business consultants’ have come in to fill the void.

News

TOKYO: Agencies in Japan are reinterpreting the meaning of creativity away from posters and films, and establishing consulting units as Dentsu and Hakuhodo formalise diverse forms of creativity.

Article

Global strategies, campaign updates and trends in the banking category.

Article

IBM, the tech company, and Unilever, the consumer packaged goods manufacturer, joined forces to experiment with using blockchain technology in the media-buying process.

Opinion

With the number of overseas Chinese tourists predicted to rise exponentially by 2023, PSI’s James McEwan takes a closer look at the new Chinese travel market.

Case Study

MetLife Japan, a life insurance company, made the conversation around life after reitrement easier in Japan by launching a multi-media call to action campaign.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

News

SINGAPORE: As consumers in Asia increasingly opt for digital payments in place of cash, Singtel Group has announced plans to create a platform that connects mobile wallet users across the region.

News

LONDON: Open Banking could deliver the greatest shake up to the financial services sector in living memory, an industry figure has argued, leading to innovative partnerships between the traditional banking sector and a new wave of digital ...

Article

Open Banking, a concept quickly becoming reality in 2018, enables individuals to grant companies access to their financial data so that businesses can develop and provide new and improved products and services.

Article

Looks at how correct and incorrect predictions made in 1998 by The Economist were for the future.

Article

The advertising world is undergoing profound changes, but agencies will still have considerable opportunities in the ecosystem that is emerging.

Article

Describes how customer loyalty is a myth and that if brands want to stay relevant then they need to stay useful.

Research Paper

This study builds on entertainment and transportation theories and empirically tests a model that incorporates the effects of entertainment motives and attitudes.

Research Paper

This article explores how a multiplatform advertising strategy enhances brand perceptions and performance in the fast-digitizing Chinese market.

News

BANGKOK: Convenience store 7-Eleven is rolling out artificial intelligence technology, including facial recognition, across all its 11,000 stores in Thailand in a move described as “unique in scope” because of how frequently consumers ...

News

NEW YORK: A lack of profile pictures, the language used in biographies and the rate at which ‘likes’ and ‘follows’ are hit are all potential signs of a fraudulent social media account that may be artificially boosting the ...