Kerry Chamberlain and Lyn Eagle, International Journal of Advertising, Vol. 23, No. 1, 2004, pp. 69-90
This paper reviews current controversies surrounding direct-to-consumer (DTC) promotion of prescription drugs in an attempt to address the empirical information void and to provide a framework for sound policy deliberations by policy-makers.
Andrew Green, International Journal of Advertising, Vol. 22, No. 3, 2003, pp. 413-430
This continues the extract from the book From Mao to the Millennium: Chinese Television in Transition, written by Andrew Green, covering the history of media in the Asia-Pacific region, of which the first part was published in the last issue.