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Opinion

This post by Christopher Snowdon, director of lifestyle economics at the Institute of Economic Affairs, was originally published on that organisation's blog.

Opinion

This post is by John Drake, vp of brand strategy at Drake Cooper . He blogs regularly on campaign planning .

Article

This paper provides an overview of the used computer equipment reselling industry, primarily in the United States.

Research Paper

Morphological psychology leverages the theory of Gestalt to understand the underlying fundamental, and often unconscious, motivating forces behind brand and product decisions.

Research Paper

This paper reviews current controversies surrounding direct-to-consumer (DTC) promotion of prescription drugs in an attempt to address the empirical information void and to provide a framework for sound policy deliberations by policy-makers.

Research Paper

This continues the extract from the book From Mao to the Millennium: Chinese Television in Transition, written by Andrew Green, covering the history of media in the Asia-Pacific region, of which the first part was published in the last issue.

Research Paper

This paper briefly reviews the difficulties that privacy concerns are creating for the growth of e-business and customer relationship management (CRM).

Research Paper

This paper defines the character of qualitative research and investigates the potential lack of 'objectivity'.