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Article

This Company Profile from Euromonitor provides key details and analysis of Shiseido Co Ltd, the owner of brands such as Clé de Peau Beauté.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

News

Netflix, Hotstar and Sony Picture Networks are among at least nine over-the-top (OTT) service providers who have signed an agreement to self-regulate streamed content in India.

News

Editors and publishers from around the world expect digital display advertising to remain an important income stream this year – though over half say their main revenue focus will switch to subscriptions and membership.

News

There is renewed pressure on the alcohol advertising industry as a study finds alcohol ads encourage young Australians to engage in risky drinking.

News

Content posted on Facebook in the UK will now be fact-checked by an independent charity after years of criticism that the social network has failed adequately to address the spread of fake news on its sites.

Article

Unilever, the fast moving consumer goods manufacturer, is preparing for a near future in which data-driven marketing at scale becomes a true possibility.

News

Tencent is to launch its own version of a digital voice assistant, in a move being seen as a major shift to expand beyond smartphone use for the WeChat app, The Siri-like assistant could allow the WeChat app to be deployed in smart cars and offer ...

Case Study

Vitamin supplements brand Blackmores grew sales and likeability by supporting the cause against food waste in Malaysia.

News

IBM’s Weather Channel app stands accused of misleading users over the purpose of its data collection, with a lawsuit filed by the state of California highlighting the far greater responsibility companies will have to take in data gathering ...

Research Paper

When exposed to cause-related marketing advertisements that use guilt appeals, consumers actively try to interpret the motives behind the company’s message and consequently accept (or resist) the persuasion attempt. This study demonstrates that high-emotional-intensity cause-related marketing advertisements create suspicion that the company truly might not be committed to the social cause. If the advertisement is low in emotional intensity, however, guilt appeals lower negative inferences and act as a stimulus to foster consumer identification and positive perceptions of corporate image.

Opinion

Every year a few strong trends dominate the marketing industry. This year was supposed to be about blockchain, artificial intelligence, machine learning and the rise of the consultancies, but one subject has emerged to overshadow the rest.

Article

The area of scientific-related claims in advertising is ripe for additional investigative endeavor. This article aims to access the nature and potential deceptiveness of scientific-related claims that appear in cosmetics advertising.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Article

Discusses changes underway in the technology space and predicts technological trends expected to surface in 2019.

Article

Global strategies, campaign updates and trends in the carbonated soft drinks category.

News

Didi Chuxing, the Chinese ride-hailing app, is diversifying into financial services with the launch of new products such as car insurance, personal loans and crowdfunded medical insurance.

News

Transparency is no longer an option for businesses: on the digital buying side, issues such as ad fraud and viewability have led big brands to demand more from suppliers; on the consumer side, companies must demonstrate that their consumers’ ...

Article

This viewpoint encourages marketers to adapt to and embrace the changes that can be brought about by Artificial Intelligence (AI).

News

Facebook intends to embark on strict and time-consuming identity checks on all political advertisers in India ahead of next year’s general election.

Research Paper

Patients seeking medical care are traveling greater distances for treatment. The globalization of health care has given rise to a thriving global medical services industry.

News

A “rising anxiety” linked to personal data and the rise of advanced information-gathering tools will require a heightened focus from marketers, according to Scott McDonald, president/CEO of the Advertising Research Foundation (ARF).

News

YouTube removed 7.8 million videos, 1.6 million channels and at least 224 million comments during the third quarter of the year because its community guidelines had been violated.

News

Ads depicting “harmful” gender stereotypes, such as a man refusing to do household chores or a women being less able to park a car, will be banned in the UK from next year when a new rule comes into force.

News

In the midst of a turbulent week in British politics, as Prime Minister Theresa May battles to save her withdrawal agreement with the European Union, marketers in the UK have expressed alarm at the consequences of the country leaving without a ...